Bluedy er-huang@163.com
Keywords: geographic information system marketing enterprise management
Geographical Information System, referred to as GIS, is a decision support system. Instant
Decision Support System, is available from the management information system to help management
A system that develops decisions.
In the early 1960s, with the development of computer graphics, a computerized digital map appeared. Computer technology
Surrust, analysis, storage, publishing. Since the speed of the computer is getting faster, the display technology is improved, the equipment
The cost reduction, people realize that the computer can replace the artificial drawing graphics, and has a fast, flexible, and large amount of information.
Easy to measure, classify, and superimpose analysis, there have been many map publishing systems.
But simple maps do not meet people's needs, but will not only need graphical data, but also need associated with graphics.
Sexual data is processed, so the geographic information system ------ A system that combines "map" and "information" organic combination
.
Many people think that the name is geographic, and ignore "information". In fact, "geography" and "information" are equally important.
It can be said that as long as it is an information system associated with spatial information, it can be solved by the geographic information system, just with geographic combination.
The tightness is different. Combined with environmental protection, urban planning, land rectification, military command, etc.
Relatively loose fields include health, business, corporate management, education and other fields.
I am here, I only talk about the application of GIS in the business sector. Because, in some other fields, people's understanding of GIS
There are many, and in the business sector, only very few large companies have installed the GIS system. Now, people are all hot in various information systems.
System, management software, but it is ignored GIS.
In fact, in many business activities, GIS needs to be used. Here, I have passed the application of GIS in the development promotion of health products.
To illustrate the application of GIS in business. Special note, because I am not learning marketing, the marketing part
The knowledge is not reference value, and the data is also assumed.
In this marketing case, I assume some kinds of health products to improve the stomach function, and the products are proposed in the country. the whole process
It is necessary to establish an information system to manage.
This system preliminary data is: geographic data: national administrative division map (face), large river (line), lake (face
); Attribute data: provincial code, population situation (including men and women, age, income, occupation). Property data and spatial data
Link through the provincial code.
Then we analyze how to use this system throughout the market.
During this process, things that need to be considered are: the distribution of all people in the country, a crowd of bad stomach (potential guest
How much, how to distribute, how is the age structure, how much is patient freely?
We learned about some statistics of people with bad stomach, then append to the property database, but
According to the data in the library is very intuitive, the analysis function is not strong. We will use the data of the potential customers in the map through the darkness of the color.
Expressed, this, we found that the color of the southeast coast is deeper, this shows that there are more potential customers there. Then, the free dominance of potential customers is then shown by a histogram. At this time, we can find that it is also a histogram of the southeast coastal area.
Other places, this indicates that there are more free domain balances in these areas. Through the two analysis, we will
It can be subdivided into our target market ---- Southeast coast is a focus promotion zone.
The conclusion we have drawn in front of GIS is: Southeast coast is a focus promotion zone. However, any product will compete
Strive to fight, we now want to know the detailed analysis of some competitors. We can produce production and our related products
Home information and its current marketing situation are displayed on the map through data binding. At this time, we will be happy.
Now: Manufacturers who produce similar products are many small manufacturers and mostly used to treat stomach disease rather than health products, but there is a doctor in Harbin.
Pharmaceutical group, producing similar products, just their current marketing is only in Beijing and Beijing north!
We will organize production products immediately and form a marketing team began to promote our products. At this time, there is a new problem: the whole country
The region is vast, but our marketers are limited, it is impossible to expand a large number of marketing staff in a short time, what should I do? We will not
Can establish branches in each county like some large companies, we can only relatively in potential customers according to the distribution of potential customers
Concentrated regional sets of branches, responsible for the sales of the entire area, establish the address of the branch, can be easily understood on the map
set. For those more dispersed potential customers, we can develop agents in the local area, so that people who need our products can be very convenient.
Buy.
Here, our sales have been transferred to the right track. So, don't we need GIS? Of course not.
We also need to analyze our sales in GIS so that we will reassign sales staff in various regions, distribution
Line, etc.
This is the rough process of the entire marketing.
Of course, GIS is not universal, to objectively understand GIS.
I personally think of GIS in business, enterprise management is: retaining existing information systems, through the second development of GIS,
On the basis of the existing information system, the analytical function of the existing information system is assisted through the second addition of GIS.
I hope that people can correctly understand and use GIS.
