Share software industrialization (below)
Author / Jiang Tao
Misunderstanding 4: Shareware gives personal
The earliest Shareware is to use the company, PC-Talk, PC-File is all software applications. By the early 1990s, the situation began to change. The fierce competition in the retail software market has made significant decline in large commercial software, and the distribution and sales practical tool class and game sharing software have gradually become the mainstream of the market, even so, the type of shared software is very rich, the most famous shared software abroad Registration Center www.shareit.com, there are more than 7,000 shared software varieties, divided into 10 large categories, including 12 small classes such as database management, project management, finance in business categories. Enterprise application sharing software is very rich, such as most commercial software uses InstallShield installation tools, installshield is developed from shared software.
Misunderstanding 5: Shareware is a personal
Many large companies are also making Shareware, or taking ShareWare's marketing tools. Widely known NetScape browser is through the full version of the famous name, from the Shareware development trend, many commercial software companies are a large number of shared marketing methods, such as ULEAD in Taiwan, is quite famous in graphic image processing, all of which The products have adopted sharing sales. There are 1/3 sales from software registration fees. ULEAD is not a small company. Its market value has reached 350 million, which greatly exceeds Corel (produced CorelDRAW). Domestic Jinshan Company has also adopted the way Jinshan drug tyrants has also taken a good results, and has gone a good result in the anti-virus market.
This is essentially market penetration and integration, retail software to sharing, sharing software towards retail. If INSTALLSHIELD is developed by sharing software, there is also a packaged version sales in retail channels after developing. Sharing marketing can greatly promote retail, which is the same.
Development of overseas sharing software
In order to promote the development of shared software, solve various problems encountered by various shared software, in 1987, the Shared Software Alliance ASP (Association Of Shareware Professionals) was established in the US-famous shared software developer's initiative. ASP member is agreed You must respect the user and should promise to provide basic technical support. Should be refundable to the user when the user discovery software cannot be used normally, and allows the user to see the software to provide technical support, And make timely responses to user comments. Moreover, if a dispute occurs, it should be able to get the final fair solution through the ASP investigation institution.
ASP has achieved great success and play a very important role in the development of shared software.
The United States began to hold a shared software selection meeting (Shareware Industry Awards), this year is 11th. Shareware made a huge contribution to software development. In 2000, the Software Financial Achievement Award was issued to the invention Zip compression format Phillip W. Katz, and he developed PKZIP, PKUNZIP compression tool software in 1986, and discloses the ZIP algorithm Public Domain. Almost all software now uses ZIP compression format, including Microsoft, IBM.
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China sharing software development and confusion
The Internet makes China sharing software have become booming, and the software download website is the earliest website, such as the Hichui's personal website, Huajun personal homepage. The shared software supporting CD has been popular from computer newspapers. Now there are almost all famous magazine journals to deliver a disc, including a variety of shared software and free software.
The spread of shared software has been greatly rich and developed in China. A large number of developers and programming enthusiasts have joined the ranks of shared software authors, and there is thousands of shared software works, but the horizontal is uneven. Excellent products such as Netants, Foxmail, but most of the quality is not good, the function is incomplete, and even defects have defects, which will cause the system to crash, which hinders the development of sharing software. How to survive and develop the sharing software has always been the topic discussed in the industry. Many companies have also tried some attempts. For example, the 8848 website plans to open the biggest shared software supermarket, share the software registration center has several, good face to the pirated market, sharing software The development of registration charges is more difficult.
Sharing software has developed in exploration, OICQ and Lianzhong games have left a completely different software development path, and shared software has become an effective means of gathering popularity, and in Lianzhong Software has become a service, OICQ and associate advertising revenue are very considerable. Foxmail is also trying some new ideas, but most of the shared software authors are still very confused.
China shared software
Summarize the above views, the essence of shared software is commercial software, and its marketing means is "first try after trying". What is the development of China's sharing software and the way out, I think it is necessary to start from three aspects:
First, commercialization, improve software quality, adopt the spirit of professionalization to develop and sell. Only by improving quality, strengthening services, users can truly recognize the value of shared software.
The second is to scale, sharing software is a industry, one or two software, one or two companies are unable to promote the development of the entire market. Only everyone goals, work together, expand the market size, and sharing software can develop.
The third is internationalization, in all domestic products, software is the smallest barrier, the most easy to go overseas, because the programming language is connected. Have a very mature consumer concept and software market overseas, users are willing to pay the corresponding fees as long as the user is recognized by the function and value of the software. Compared with foreign programmers, the programming technology is not backward, but it is only lacking on the market's understanding of the market and the commercialization of the product, this experience is only solved by using actual accumulation or strength.
China Software Network www.cbs.net is a professional website for software developers, which will provide a series of shared software service projects to China Sharing software developers, including
Provide a shared software registration center, each author has to deal with post office or bank receivables is quite incumbent, and CBS will provide online payment registration services help authors to mitigate transactional work.
Help sharing software commercialization, walking toward retail channels and OEM bundle sales.
Help to make overseas versions, and promote sharing software for international market sales.
Provide online software advertising systems, many domestic network software have a large number of user groups, which actually have a lot of business value, foreign advertising systems rely on foreign advertisers, and is not attractive for Chinese consumer users. We put domestic advertising on domestic network software, so that you can truly reflect the value of advertising.
Sharing software is a industry, and a company's power is far less enough. CBS hopes to join hands with friends from all walks of life to jointly promote China's sharing software industrialization!
