On 7:00, 1993 (50th Anniversary of Pearl Harbor) Tuesday, at 4:51 in the afternoon, the Balmmer, which is responsible for Microsoft's global marketing business, sitting in front of his computer, interested in writing An email, the recipient is Mike Maples, which is the Microsoft App Development Department. This letter is destined to make Microsoft back to change the bone, and will also change the development direction of the information era.
Just a day, Balmreme just came back from the alma mater, and the heart was full of horror. He is the topic of the "Microsoft" No. 2, the world's largest personal computer company, in the topic of Harvard, is all surrounded by a field that is unrelated to Microsoft, that is: Internet. When each Harvard student talked about it, it was like a new drug, and the look was inevitably entered, and the eyes were bright, the face was red, the voice was high, and it could not wait to talk about her own experience. Balmö remembers a similar situation, but it is about 20 years ago.
At that time, he was a Harvard college student, he saw the same window friend Gatz, which was seen that: at the time, the body was slim, a fluffy, proficient in mathematics, love to play the bridge Getz, start the fans PC. At that time, Gats always said with Balmim, and the computer will change the world, and everyone will connect through the computer string, and communicate, file, information, and even despise the news in a wide range of global electronic fields. Things, etc. - This area is the "Wired World" in the Paul Allen. The Balmmer preferences, mathematics, literature and campus activities, nothing to do, but impressive on the look of the Idzhen computer. Today, 20 years later, he is in Harvard students who are keen from the Internet Internet, once again sees the same excitement, hears the same urgent sound. It seems that the Internet has gradually been popular in the campus, and it is bound to become a mainstream trend. At this time, Balmer began to wonder: Is Microsoft stuffed in this market? How to adjust the window product to entert this unfamiliar new world? One of the problems, emerges in the Barmer's mind.
Balkemer's intuition believes that Microsoft is developing, the new version of Chicago (that is, the next window is nine five), and it is not possible to catch up with this pop tide. Before Microsoft has declared it, this upgrade version will completely change the style of your personal computer, because it will adopt a more user-friendly design, so it will be easier, and there are many functions, which can enable users to execute simultaneously. Different prices. At this time, in the Harvard deeply shocked Balmmer, I suddenly thought of a good idea, so I can't wait to start writing emails to Mebus. Balmmer said in the letter that if Microsoft can promote Chicago into the most convenient cutting-edge product to enter the Internet, it will attract "Student Ethnic Groups, and other people who have website", which makes this upgrade version greatly popular.
Balken asked Meburns: Chicago can make the Internet easier? "Can we directly let the user become a node on the Internet? (Is this idea ridiculous?)" Just the opposite! In fact, this idea is not a laughter, just at the time (1993) this is not an easy answer question. Balmö is still in the letter, such as whether the Chicago Group has the ability to develop direct access to the email? That is, the user can simply send an email in an instant to a picture (ICON) on the window. Another problem is: Can the user use Chicago to talk about online conversation? Chatting on the Internet is the most interesting thing to Harvard students. It is nothing to talk to the phone, but it is based on typing. After the user is online, you can talk to one or more people through the keyboard, and participate in all parties can see the text message sent by any party from their own screen. This communication method allows multiple people to participate, they can write through the keyboard. Balmer thought that if the user clicks on an illustration on the window, you can connect the so-called "chat room" (Chat Room), isn't it cool? Balmö becomes more stronger before the computer, the new idea continues. His ten hypertrophic fingers were tapped with a keyboard like a drillometer. The loud typing sounds sounded like a keyboard. Balmmer asked Mermes: Whether Chicago can provide "OLE, OBJECT LINKING AND Embedding" function, allowing some applications (such as Excel trial graphic) with file or email Transfer in the message? If the discussion function of "NewsGroup) can be provided. There are already a variety of news group discussion districts on the Internet, the theme is all-inclusive, from the British Diana Wang to the "Star Trek" (Mr. Spock) There should be everything.
In the discussion area, everyone can interpret the lyrics of the ultra-collean (Nirvana), or the jokes in the TV episode "Seinfeld can also ridicule Rush Limbaugh, even Take the big purple dragon Barney the dinosaur in the Children's Day. Anyone can set a theme to invite all parties to discuss, soon it can build a virtual electronic discussion site, there is a venue such as the community people's conference. Balmer thought that Microsoft has a way to make the news group discussion area easier through the window, more interesting?
Whenever Balkemer is excited, his inspiration is like Spring, and all kinds of ideas are generated; his adrenaline begins to surge, and the status of Buddha shooting is ready to win the key ball of the game; his fingers are also The alert movement, let the keyboard will not react to the wrong word. He asked Mebury: Will Microsoft to launch "Shareware"? "Shareware)?" Shared software can get free of charge on the Internet, some great, it is worth paying after use. Finally, Balmer is attached to the end of the letter without punctuation and mistakes:
I didn't know what I was writing. But I feel that there is a business opportunity to find someone study. I am in Monday. They know what is called cool, I am going to sell, this kind of electronic Mail and Chicago you said, this "What do you say?" The email is really wonderful! In fact, Balkers' awareness stream is always a registered trademark of his email. Meburns once said that Balfaults are written by emails, sometimes like a bunch of letters on the screen. But this is nothing, after all, the focus of Balmer is very clear. He has been in a written style, borrowed from the Irish poet Yeats, 1865-1939) to describe a comment below the education, is to "excite the spark of thinking, not to fill the bucket "In fact, Balmima is very understanding, but he is not willing to show it; even if he feels confused, it can express his Huizhen. In fact, Balkers are in the face of certain key technologies, even if they don't know much, I can smell importance, and the Internet is an example.
Balmmer follows the company's routine, and passes the copy of this e-mail to Gatz and Ma Ruz. After Microsoft uses an email within the interior, it must pass the copy of the message to the relevant supervisor. For example, the mail is sent to people who are directly responsible for the business, and the copy knows that it will be interested in this topic or have a person with a liable. Gatz is almost all interested in Microsoft, so the copy of any email will pass him, let him keep the situation at any time, even if he is not directly involved in the business. Balmreme is also transmitted to Ma Ruz this time, because Ma Ruz is the supervisor of the Microsoft Operation System Department, responsible for the development of core products window.
In Microsoft, any email is likely to change the company's strategy direction. On the morning (9:12 am on December 8, 1993), Ma Ruz transferred Balken's experience in the company 's senior network, Darryl Rubin, supervised department supervisor Laura Jennings and Avuslin, as well as the Senior Superior Chart of Windows and Chase. In the letter of transfer, Ma Ruz attached a short and direct as a question: "What is the idea?" And the cultural strength of the Balkezed. Simple, clear, concrete, efficient, this is the consistent style of the Ma Ruz.
