Several reasons for companies online
Enterprise Internet is one of the topics of the business world in recent years, e-commerce, online shopping, online advertising, online supermarket ..., so many companies are interested in Internet access, and the rootary is because there is an unlimited business opportunity online. So, what can I bring to the company? How can companies get online? After the Internet, the company should do it? This article will make some basic introduction.
Why do companies build a website?
Make full use of network resources: Internet is a powerful tool that can make information or service information to every corner of the world with low cost. All customers all over the world can understand the enterprise through the website. Intemet has been connected with considerable netizens, businesses, institutions, and governments, and development towards a broader range. Intemet is developing geometric speed in China, so any company should not be in addition to Intemet, which will be separated from the most basic resources and environment of the company: human society.
Carry out e-commerce: E-commerce (EC, the abbreviation of e-Commerce), and the definition of e-commerce has different definitions from different perspectives. It can be understood as an Internet-based, with a certain credit payment method, and the cost payment and other business activities of the product are carried out on the network. Classification according to the transaction object, can be divided into: BTOB (often referred to as B2B, commercial institution's e-commerce), BTOC (often referred to as B2C, commercial institution's e-commerce), CTOC (often referred to as C2C, that is, consumers 'e-commerce for consumers), CTOB (often referred to as C2B, that is, consumers' e-commerce for merchants). Domestic famous e-commerce sites such as www.alibaba.com, www.8848.net, www.1hao.com (Figure 1), etc. E-commerce is a big trend in the future economic form. The goal is to realize the network and electronicization of transaction information. For example, use electronic money, open online stores, online business negotiations and use electronic signature signing contracts, etc. Enterprise Internet usually will be added to an industry association website or business website on the Internet, becoming a member or web. Release supply and demand information on the industry association website or business website, obtain relevant policies and market information, and enjoy other services. Enterprise builds websites, from sales point of view, can reduce the intermediate link of transactions, reduce costs. Enterprise websites can also be expanded to become online sales and pre-sales consulting service centers.
Interact with customers: Enterprise builds websites, open the Information Consulting Station to online, special people, provide information services. It can create real-time, topic, or individual information exchange channels with external. Some companies disclose email address on the website, enabling customers to express their opinions to your business via email. Because the delivery speed of the email is very fast, the company can quickly get customer information and give a reply in time. Some enterprises contact customers in the form of BBS or bulletin board (Figure 2), and customers can express their opinions and can also see other customers' information and from the previous information. It can make customers understand the services and products of enterprises and enterprises. Also because it is a direct conversation, it has the effect of enhancing the feelings.
Establish a corporate image: Let others see themselves, showcase the strength of the company. Enterprises can "unveiled" in China and the world, undoubtedly an opportunity to promote companies, products and services. From the sense of advertising, corporate website is related to corporate image construction, and there is no website that does not talk about corporate image. Actively seize the opportunity: Enterprise Internet, this is the trend of the development of the times in the times, it must be developed as soon as possible, and any company wants to talk to the Internet. In order not to be established by the competitors to grab a leader, in order to not fall behind the trend of the times, the necessity of the construction station should consider.
Do online advertising: Enterprises can use their own or someone's webpage to advertise online. Some professional network servers (called ISP, network service providers) open a large information service system (called ISP website) on the Internet, providing an advertising service business for businesses. Online advertisements typically stick on the ISP web page with a striking graphic, through the graphics, can link more and more specific advertising information, which can be large. The corporate website itself is advertising, some companies build their own web pages online, or open their own websites, focus on enterprise information, classify columns, convenient to browse. All famous companies in modern society have built their own web or websites online. Why do enterprises to carry out e-commerce?
The development of e-commerce has challenged corporate operations. Around the relationship between e-commerce and corporate processes, I thought what kind of impact on e-commerce can be seen from three aspects. The first is the impact of e-commerce on the survival environment and survival. First, the use of e-commerce means makes economic life completely breaks the impact of cultural customs, excludes the obstacles and ideological differences in language communication, making the entire world integrate. The network is objective, no matter where you can't go up, it is facing global competition brought by the network. This is obviously a big challenge for our companies. It is very obvious that the cost of reducing the product, operating costs can be provided by the network itself. From these functional perspectives, it is obviously a potentially visible modern tool that has been visible to our company's comparative cost. Means, so e-commerce itself is a new growth point for our business development. The previous experts analyzed the cost of e-commerce for different industries. The average level is basically one percent, which should be considerable. Therefore, globalization is both a business opportunity and challenge. Economic globalization, configuring resources around the world, coupled with e-commerce. The increase in economic growth and efficiency is the highest constraints of the operation of the pursuit of efficiency, so that we must face the new business environment caused by e-commerce. Second, the change in the modification of the elements. On the development of e-commerce issues, I thought that the logistics distribution capacity must be emphasized, emphasizing the transformation of the logistics system. We can get an enlightenment from Shanghai Meilin Company's achievements in developing e-commerce. Meilin is based on the water supply system established by the pure water, and gradually extends, expands to other daily necessities. Although this logistics capability is a tricycle, small cargo card, and even their e-commerce's ability is just a phone, not a computer, but has an electronic business shadow. Therefore, it causes it as good performance on the stock market. It should be seen that the entire logistics system we generated in the planned economic background is seriously uncomfortable to meet the requirements of the modern mass production system. In this environment context, our company needs a good study of the sales network that has been formed. It is not necessarily combined with e-commerce very well. In fact, since the reform and opening up, some foreign companies have paid attention to the marketing capacity and network foundation of China's enterprises when choosing joint venture partners. If Nestlé has gained the Shanghai milk company, it is very interested in the planned milk delivery network system formed under the planned economy, because this network is fully able to combine modern e-commerce through transformation, transfer to modern logistics system . The emergence of e-commerce has proposed a special requirement to logistics systems. It must cause sufficient attention. Again, it is a credit problem between the settlement method and the enterprise. At present, there are general existence of triangle debt between our enterprises, in our operational environment, the entire banking service and corporate self-funded capacity and credit image, settlement changes in business operations, and face a series of challenges. E-commerce If there is no very good credit system to support, there is no credit legal system to support, it is simply a height of the world. I think this is three aspects of the entire environmental change. In fact, several foreign national institutions in the country are very inspired by the interpretation of e-commerce, and there is also inspiration to how to truly understand e-commerce.
Second, the challenge of e-commerce on the business philosophy of business. Our company, especially state-owned enterprises have long lived under the system of planned economy, living in the embrace of the government, the government is very concerned with state-owned enterprises, very straightforward. It can be said that the reform to today our state-owned enterprises are always promoting reforms in the way of eating government offers, leaving from profits until the "debt reform stock" that is being promoted. Private companies have never enjoyed this treatment. It is also true that private enterprises have experienced various tests in growth, with very strong strength and affinity with the market, this is a huge difference between private enterprises and state-owned enterprises. If our state-owned companies always want to rely on the government, it is difficult to really go to the market. So, I feel that I have to accept challenges in the concept, because e-commerce itself is a means of modern tools, this tool measures are every business, everyone can participate, and payment capabilities, credit capability is the threshold for participation. Three aspects of critical challenges are: First, the unique capital capabilities of credit in e-commerce and the ability to carry out e-commerce activities. Our companies must establish a modern credit concept that is fully adapted to the market economy. This is probably what we need specially emphasized in our economic life, because in e-commerce activities, with your own statement, your account, your password Banks may provide services in it. However, I think that in the case of our law and the order of the entire e-commerce activities, more depends on the self-discipline of our company. Here, the credit background in modern e-commerce activities and negotiation activities, credit support actually exerts a unique capital role. It is obviously lacking self-confidence and credit ability, depends on the government, running (mini). Second, the concept of the entire order process is to change. In the past, he did count the money, and he paid for a hand. However, in the e-commerce trading method, the past, the concept of business activities must be changed, because you can't see the goods, just report the variety, specifications, quotation, demand for goods online, for our company In terms of itself, the quality of goods, the standards of goods, and many new standards in the so-called standard contract method must be established, so there is a need for new standards for e-commerce business. It can be seen that e-commerce has challenged business management. I call the management of e-commerce companies "new management", which involves a series of issues. A few guests mentioned that the information concept is the setting of the entire management position of the company, the management of the management personnel, and the process of internal management, so it must be challenged, so it is necessary to accept new management concepts, such as the time, such as the future of expected income. management. Therefore, the management of companies that use e-commerce must have new management concepts, and this concept is ultimately implemented in the company's management process. E-commerce activities are a very strong new economic growth point. In order to adapt to e-commerce activities, we should make e-commerce activities "localized". The so-called "localized" is Chinese characteristics, and must be used from China to import e-commerce activities, rather than trying to copy Western models, we are lacking e-commerce infrastructure like the West.
In the third aspect, contacting e-commerce activities, the process of business operation needs to be renovated. The first is the adjustment of the relationship between the internal management and external management of the enterprise. Under the means of e-commerce information network media, it is required to maintain good interactive capacity inside and outside, which is within internal management, internal processes through an interaction between the Internet and the external environment. Because e-commerce activities have clearly tell us that we can greatly reduce procurement costs, it can greatly enlarge the optional purchasing objects. As suppliers can enlarge the needs of demanders, they will have direct huge suppliers and demanders. Impacts and changes. Therefore, regardless of the Internet, it is necessary to go online as a supplier, it is necessary to restructuring the internal process system according to the requirements of the information rules of e-commerce activities, change its internal management standards, because in the network, digital era, the whole consumption The consumption behavior of itself has changed, how do you provide personalized services to change the production method of large quantities? How to form a flexible manufacturing system within an enterprise and an external environment? According to user needs, special designs so that this personalized product can be treated in your pipeline, and the raw materials supply requirements are in place. Implementing e-commerce is based on the needs of users. Such as automotive manufacturing, the past large production method has changed, so that the stock of the entire enterprise has not existed. Through e-commerce, it seems that there is an on-demand production with communist sprouts, and there is a flexible production system inside the enterprise. In the process of our entire enterprise, the first information, the source of information is the information of the consumer demand, the distribution of materials inside the entire enterprise, the distribution of materials in the production workshop, and the work order of the assembly line itself, and even Delivered to the consumer, how the whole process is unordered, which is very big for the company. Large-scale companies are used to mass production, and today's concept of personalized market share has changed, the flow of information and the standard assessment direction of information are changing. So, I think this is the benign interaction of our company needs special attention to inside and outside management. For example, Haier, Haier's products are white, and he does not make an article on the product's painting external color in the product, but through a lot of subtitles under the total brand, this is to adapt to modern A variation of an internal management process proposed in the consumer personalization. Some companies are in order to distinguish the product, and they will have an article in the packaging or color of the product, inevitably cause a lot of paint water lines, or in the case of only one painting street waterline, often change the paint, spray gun according to different colors. In this way, not only relatively slow half-shooting capacity on the market, but also increases production costs. It can be seen that how to distinguish the product, it is not possible to stay in the original concept, not to distinguish by color, but distinguish between trademark subtitles. Second, contact external environment changes, how do our business operations work with the transformation of the entire logistics program? For example, we Shanghai Sugar Tobacco Group and the wine has a very good logistics system, a few years ago the tobacco and sugar industry cooperation, set up a "McNair strong linkage", their strengths superposition, produced good economic results. In order to adjust the internal and external relationship of the company, our company does not necessarily have to start from the beginning, establish their own marketing and distribution networks, but can pick up the weapons of cooperation to solve our own business process reengineering, adapt to e-commerce requirements, and change the company. Interactivity between itself and the external environment. Recently, Wuxi's "Little Swan" and Guangdong's "Corrobar" announced that the establishment of the Strategic Alliance is a model of success.
Again, it is the process reconstruction problem in the enterprise. China's company is facing today is a marketization and electronic interlocking process reconstruction. In other words, our state-owned enterprises will include two levels. First, how to adapt to the market economy, while doing this to adapt to the problem of e-commerce under the conditions of market economy. Because the traditional process of state-owned enterprises is precisely the weaknesses of state-owned enterprises. The internal process of enterprises must renovate the business mechanism and management system of the enterprise. At the same time, at the same time, according to the requirements of e-commerce, there is no reengineering or the push of these two aspects. It is difficult to succeed. Through reconstruction, realize the innovation of the enterprise system. Process Regeneration requires the innovation of the system to consolidate, there is no system innovation, it is just to do the renovation of general processes, just to catch fashion, I think it is difficult to truly catch new economic requirements. In addition, in the development of human capital, in terms of team awareness, in terms of property rights system, the adjustment of the organization and the adjustment of organizational institutions, the fundamental transformation and innovation of the entire enterprise system can be completed with the business process of enterprises. B2B E-Commerce: Are Chinese companies ready?
Although .COM company's clogging climax rises, B2B e-commerce is still developed in all walks of life, because it does greatly reduce the cost of supply chain between the buyernel, eliminate intermediary, cut transaction costs, Promoting transactions is more easily reached, and encourages competition in the price in the electronic trading market. The development of B2B should be more potential in China. In many industries in China, the supply chain operation is higher than Western companies, and many enterprises have no reasonable business processes. They have not experienced Western companies. Detailed business process restructuring and reconstitution projects in the early 1990s. The development of B2B will provide many opportunities for Chinese companies to improve efficiency and increase revenue. However, China's B2B is still in its infancy, and the transaction volume accounts for 0.2% of the world's total.
● In the next five years, B2B e-commerce will have a huge development in Asia and around the world.
● Asia's development will be slower than other places in the world, especially the percentage of B2B transaction share in the Asia-Pacific region will decline. This is mainly because the growth of B2B in the area is subject to the following we have to talk about social structure and cultural factors.
● China is currently less proportional in Asia (currently 2.2%, 2004 will be 7.3%), but will maintain an annual annual growth rate of 129% in the next four years (see Table 2). In 2000, the transaction volume of China B2B e-commerce has reached 800 million US dollars.
The development potential of B2B is unlimited. Although the development of B2C is earlier than B2B, in the next few years, the share of B2C may only account for 20-30% of China's e-commerce transaction, while the same period can bring B2B to profit will account for 70-80%.
However, B2B is a new thing after all, but it is just that has just emerged. Is its operation mode to adapt to China's social structure and culture? Next we will discuss various factors that hinders or promote China's B2B e-commerce development.
Social structural differences in B2B in China
B2B was earliest to develop in the United States and started in China, but due to the difference in social structure, the development mode will vary.
I. China's infrastructure (information technology, online payment, communication, information communication, etc.) of e-commerce is behind the West, but it has improved very quickly. The infrastructure of information technology is very backward in China, but it is slowly improved. As of July 2001, China has 26.5 million registered netizens, accounting for 1.6% of the population. Each hundred residents have only one computer. Although it is fast, the existing base is too small. Many factories do not even have a computer, and more don't talk about ERP and supply chain management.
Second, the telecom channel is a bottleneck. At present, the Internet non-high-speed connection hinders information transmission during e-commerce transactions. However, from a certain extent, this is not necessarily a bad thing. China can use the latest technologies to establish telecom infrastructure, not to be trapped in the predicament of the original facilities. In the 1990s, long-distance fiber optic networks have been established between major cities in China. Third, the online payment system is not perfect. China lacks a unified online payment system, and banks have their own online payment programs, and it is difficult to interconnect between networks. Currently, this situation will change. Under the coordination of the Unified China Financial Certification Center (CFCA), 12 banks in China will implement cross-bank transactions. The merchants can use the financial CA certificate to successfully carry out the B2B electronic transaction with the support of the Bank of China and ICBC. This means that payment will no longer hinder the bottleneck of China's B2B e-commerce development, and China's domestic payment settlement resort has a new breakthrough, and it also has alleviated a number of Chinese companies that wish to realize online transactions. However, many company awareness is not enough, still accustomed to traditional payment methods. At the same time, the control of China's foreign exchange payment has also restricted the integration of Chinese companies to participate in the international B2B e-commerce network.
Fourth, in China, the lack of information is a problem that is universal. China is lacking like Western Nexis-Lexis or Dun & BradStreet, providing a mechanism for third-party credit information. This often hinders the two sides in the B2B trading area to engage in anonymous way. Paying also has to use a letter of credit, but the time-consuming and complex payment tool.
V. China's industry structure is half a way for China 's online transaction profit or loss.
1. Most companies in China are manufacturing, and their trading products are mostly direct goods (raw materials), which are not easy to characterize, they are often an intermediate product of a business process. In this way, it is more difficult to transfer these products to online transactions. Therefore, China's best products to carry out online transactions may be chemicals, rubber, textiles, shoes, leather, etc. Easy to make a product in the online trading directory.
2. China's tertiary industry is not developed, which means that the company's enterprises, such as airlines and banks, the development potential of B2B e-commerce sites led by the seller. They are difficult to benefit from e-commerce. Therefore, in these industries, it is very urgent to establish an industry website or jointly carry out e-commerce in the third party to establish an industry website or in combination.
3. In many industries in China, there are problems such as low industry barriers and excessive competition. This will stimulate the development of e-commerce to some extent. For example, in the home appliance industry, competition is very intense. The brand war prices of major companies are not happy. In order to further obtain business advantages, they will take all means to increase efficiency, including e-commerce. At present, China's main home appliance manufacturers have touched, and B2B transactions are carried out, which is a good example. With the approach of WTO, many domestic markets in China are expected to be international, and more companies will actively engage in B2B e-commerce.
4. Many industries in China have little market intensive, more in the middle link, low supply chain efficiency, high cost, and performance is extensive. The most e-commerce features are to intensify the extensive process. Because e-commerce? Quot; Internet is far from the same cost ", so that the intermediate cost of the economic process is consumed, and the degree of socialization is improved (far nearly), but the social range is in terms of geographical, the cost is relatively The lower it. The research and analysis of Goldman Sachs shows that B2B e-commerce can produce 5% -30% of transaction costs.
