Google Marketing (5) Reduce Cost B
If your product is designed for your personal users, this chapter is suitable for you.
Working in the company in North America, it will be severely punished when you go to work, and you will be severely lost, unless you are not discovered by the boss. So people working here, rarely use the company's machine to be hosted by the company's machine, and even if you find what you need, you will be very troublesome. Even if someone is willing to buy your products in the company, you also know that you have a self-credit card in a public place, and then a single table, how cumbersome, in case it is not seen by boss or colleagues. So we can conclude that there are very few people who will buy a product that is ready for the home computer in the time of work. Look at the statistics that I do can also see this conclusion:
Time purchase quantity
0 - 7 AM (North America Western Time, Eastern Phase Three Time Dive) 28
7 AM - 15 PM 8
15 pm - 23 pm 57
The above data is a five-day purchase quantity, all purchased IPs come from North America, removed Europe's buyers.
It can be seen that the highest purchase rate is one night in the morning, while the proportion of normal working hours during the day is small. However, from Google's report, it is not a decline in the day and clicks to 15:00 during the day, so, this time can not bring our benefits, why not put our ads during this Is it close? Wait until after get off work, do you save some advertising costs? It is indeed harmed, but if you really close your advertisement between 7 or three points, please think about it, in North America, it is the time to go to work in the evening of Europe, that is not closed in Europe. Does the user see the possibility of our ad? A viable improvement method: Establish two ad groups, a set of only North America, close to 7am - 15 pm, another group only on Europe, close to 12 AM - 8 am.
Note: All the above time refers to the West Time of North America, and the time difference between Beijing time is 15 hours (summer), 16 hours difference (winter)
