Google Marketing (1) Advertising Word
After two years of sharing software, some experiences have been summarized, and it feels that the marketing strategy will take half of the factors in a shared software. Now some of the skills about Google AdWords share with you.
Everyone knows that Google provides a service called AdWords, let the people who advertise in Google take a click to pay, that is, when customers click on your advertisement, you will pay money. Since Google is the most popular SE now, the design well ads can make a lot of customers, and there will be quite good purchases (see how to improve the purchase rate, see subsequent articles).
When you are ready to start your advertisement, what is the first thing to design your advertisement, Google provides a total of 85 characters to let you write your advertisement, divided into Title and Text two parts, how to put your products The characteristics exactly uses no more than 85 characters (including spaces), it is really cost to spend some brain cells. Let's try some examples: Try with 'Adware' to pay Google, you can see a series of advertisements appear on the right, look at it, seems to be similar, such as: Remove Adware, Adware Removal, Spyware and adware cleaner, etc., if you don't want to have a very high price, your advertisement is very difficult to rank in front, even if your ads are very boring, customers are hard to look at you from many similar advertising . Then you may wish to change your advertisement to: Completely Remove Adware or Safely Remove Adware, your ad will be more embarrassed.
Advertising words tips:
1. Try to have different advertising words of your controversy, plus some modified language.
2. It is best to contain keywords used by users in Title and Text of advertising words.
3. Avoid repeated narratives, you can connect Title and Text into a finished sentence.
Example:
Design a advertisement, when the user uses: Excel Addin, is displayed:
Title: All Kinds of Excel Addin
TEXT: for Technical Analysis OFText: stocks and commitities.
