Google Marketing (2) Keywords
With regard to the choice of keywords, try to maintain a principle: no need, but seek fine, ask for.
Don't think that the keywords are used, the more people have more people, the fact is not the case, if your keywords and your advertisements are not very match, that is, the characteristics of your product is not very Mong, even if you have your keywords to be used, he is likely to point your advertisement. After many customers, your advertisements will fall, fall to a certain extent, Google will delete you. Advertising, because of your CTR (Click THROUGH RATE) to Google's minimum requirements (0.1%), that is, if your advertisement is now a thousand times, there is no one click, it is facing the danger of being deleted. On the other hand, if the customer uses a keyword with your product, even if he clicks your advertisement, do you think he will buy your product? Imagine this situation: You have a product to help users kill computer viruses, if you use Virus to do keywords, but a person with SARS is in your ad, do you think he will buy your product? ?
The selection of keywords To ensure that we bring us truly customers who really need our products, we call related customers, or related clicks. Now many machines have infected so-called "Adware" (Spyware), if you choose 'adware' or 'spyware' to do keywords, your advertisements will be subject to advertising Submerged. If your product can clear Comet Adware, why don't you use Comet or Comet Adware to do keywords?
Keyword skills:
1. Don't use a very rough word to do keywords, the more specific, better
2. Let keywords are included in advertising words
3. After selecting a precise keyword, you can extend it to generate more related keywords, such as:
Comet
Comet Adware
REMOVE COMET
Get Rid of Comet
How to remove Comet
How To Get Rid of Comet
The purpose of this is to let your ad appear as much as possible in the relevant retrieval, so you can improve your CTR and improve your advertisement.
