Sina China.com - Wang Zhidong =? "Computer World News" reporter Huang Guo 01-6-12 10:34:42
There is no news in the domestic Internet circle, in the early morning of June 4th, suddenly been awakened by the news of "Wang Zhidong left"
The industry is unfair
At 7 o'clock on June 4, the reporter came to the newspaper to prepare for a day. At 7:39, the reporter's mobile phone suddenly sounded the prompt of the SMS. The new wave top news phone SMS subscribed to the reporter showed an amazing message: "Sina.com Executive Director Wang Zhidong resigned, Ying Yucao Lin received, Wang Yanchang Sina.com Global President "
At the beginning, the reporter thought it was the mischievance of others, and then the reporter queried this news in Sina Technology Channel. The reporter first confirmed that he was not because he did not sleep well, and then called the public relations manager and the executive vice president of the Executive Vice President.
So, the reporter completed the first report on Sina incident in 8:00 am. "What is Wang Zhidong resigned? ", And published a significant location in the computer world network in the first time.
All signs show that Wang Zidong resigned suddenly, Sina's middle and even senior employees did not know, but with reporters at the same time knowing this news. Sina Deputy General Manager, Chen Wei, who is responsible for the content of the website, is also known this news at night on June 3, and translates English press releases into Chinese overnight, and released on the website on the morning.
It is understood that Sina's employees are the most rabbed interpersonal communication method that is "口 耳" in the morning to the company on the 4th. There are still many employees who have received the call from friends to receive friends.
When the reporter visited Sina 4, the photo found that Wang Zhidong was still placed in a significant location in the company. It is published on the "Sina Window" of Sina Blackboard. It is Deng Hailin and others, and the change of the management of the company is only mentioned.
In the subsequent interview, Wang Jun Tao, the Times Everest, NetEase founder Ding Lei said that "very sudden and surprised" is "very sudden". The CEO Li Zhijigao, the CEO, even believes: "Under normal circumstances, the entrepreneur will leave normally, they will serve as a directors in a certain period of time to complete many kinds of matters, and Wang Zhidong does not even mean that the directors are not good."
Sina business model does not change
On June 4, the clock pointing to 3:45 pm, the reporter finally saw Wang Yan, who had just enhanced the global president of Sina.com, I have just received 5 interviews at 12 noon. Wang Yan, who has just returned to Beijing from Hong Kong. Wang Yan has accepted 5 interviews. It is slightly slightly exhausted. Wang Yan said: "The things happen very sudden, there is no ideological preparation." You also know that personnel change in the last moment. At 9 o'clock in Beijing time, I have held Sina Board in Silicon Valley, and Wang Yan did not participate in this meeting because of the directors of Sina, but stayed in the United States. Wang Yan repeatedly, in the board of directors, Wang Zhidong puts forward that in the field of the country, I have to have to develop in other fields, so I have to resign to the current position of Sina Executive, and the board of directors ended the resignation of Wang Zhidong. Wang Yan means that the board is still optimistic about the development of the entire Internet industry and Sina.com.
Wang Yan analyzed the current situation of Sina, Sina has four markets: North America and China Taiwan Province, Hong Kong and the motherland mainland, and these four markets are different, North America, China Taiwan province is restricted by the whole environment. The economic recession has greatly affected Sina's income; the market in Hong Kong is smaller, and it is more stable; the Internet market in the mainland of the motherland has grown very quickly, and it is estimated that Sina is expected, and the entire mainland market presents a certain maturity. With growth space. Wang Yu tetched the view of the future Internet. He believed that the Internet would not be as hot as before, and it is not to say that all .com can survive by attracting attention, but there will be individual Internet companies to advertise gained profit.
Wang Yan said, Sina's current major business can be divided into the following categories: First, software industry, mainly for personal software; second, online advertising; third, provide company with solutions for technical solutions and technical services, Sina is very early I started to carry out the charging service of the company online, and now there is a channel with corporate squares and corporate homes. Sina can develop and operate it on the website to provide large-scale software solutions for enterprises; fourth, facing individuals , Wang Yan revealed that Sina will conduct a charging service in the near future. The SMS charging service currently working with China Mobile is the representatives, and Sina will continue to explore personal charge service projects, including services that help individuals manage private information. Wang Yan also said that the original personal service provided will continue to be provided, and the charging service is more in addition to add new features on the basis of free service. Taking email as an example, although the current Sina's free email can meet most customers' requirements, some customers need more secure, faster mail, so such a service item can consider charge.
"Sina's current task lies in open source flow." Wang Yan Gang put forward its own "Guan Zheng", "from online advertising, Sina has made a large structural adjustment, the first two years of online advertisement comes from As the .com company, with the closure of .COM, the proportion of traditional industry advertisers in Sina.com has increased significantly. Therefore, in the first half of this year, Sina advertising salesperson is cruel. "Sina will use its brand advantage in the first half of this year." Sina will use its brand advantage. To more fields and business extensions. Sina still emphasizes that he is a technology company. In the future, the technical focus is in the integration of background software and database, Wang Yan said: "Although since the four-way division and Huayu merge, from the surface, the interface of the new wave Yes, in fact, the background management system and the database are also used along the previous products, and Sina will be committed to unifying the background system of the four places, thereby reducing the expenditure of R & D and management. "
Sina has recently been detained by more than 70 people around the world, and the proportion of proportion is 15%. The purpose of layoffs is to improve work efficiency, better return to shareholders, Wang Yan did not clearly point out which department's employees will cut, but he emphasizes that employees in the sales department are definitely not cut. Anti-terminating action in Beijing will be completed in this week.
Sina has fallen by 20% in the first quarter of this year, but Wang Yan said that this is affected by the US capital market and North America and Taiwan's economic landslide. At that time, the prediction of analysts in Wall Street was Sina in the second quarter of this year. It will also drop 10%.
Wang Yan also pleaded his competitors while felt the capital cold winter, "In North America, Sina is the first and countdown number one, because the larger Chinese website is only Sina is a family. "
On June 5th, Wang Yan attended the press conference of Sina and Jingshan Education Network. The reporters who came to the scene hoped to set out internal messages of Sina's leadership change. However, Wang Yan is still a bottle, and its "official answer" has also experienced more than ten reporters' interviews, and the feeling of "soldiers will block, water to hide the earth", and the reporter is almost complete in the interview with the reporter yesterday. the same.
Wang Yan emphasizes that Sina's business model and business will not change, and will not deliberately pursue the ending of the acquisition of other companies.
When the reporter asked if the new wave will acquire the traditional media to become a media giant like Warner, the United States, Wang Yan is not answered, and the challenge to emphasize Yahoo is that most Internet companies are subject to.
Guess insider:
Pass struggle merger
After the incident, only two core questions were only two: First, why did Wang Zhidong resigns, and the second is what Sina is going to go. The answer to the first question answered the inside of Sina's change, and only answered the problem of the former to analyze the second question.
Most of the insiders familiar with Sina have aware of Sina's internal factions. Everything we must merge from the original four-way distribution and Huayuan, at that time, almost all media considered that this is a strong merger, the first big door of the Chinese wants to come out. Wang Zhidong, Jiang Fengnian, Mao Denlin, Shazheng's dream combination also allowed the media very excited, this "professional manager founder technical talent", and "Sea], local elite" management team is very optimistic, surface It is a good show of "Heroes Heroes". However, just like many Asian companies' politics, the internal power of the company has never stopped. This is also why there will be a new wave change, Shazheng is separated from the job, and the CFO Mark is eager, the dream team is divided into the decision. Some people evaluate: "The chicken is called, dreams wake up." But the industry analysts Wang Zhidong is not voluntary, but is "forced". And all of this is not related to the merger of Sina and China.com, more and more evidence shows that this rumor is not a hole in the air. Sina Layer 15% has exceeded the proportion of the company's general layoff, and China.com has been layoffs since the beginning of the year, and reduced the size of the content editor, so the two websites are moving towards the direction of the layoff of resources. It is said that at the time of Sina's board, only one of Wang Zhidong opposes the merger of China.com and Sina.com. From the practice of domestic Internet acquisitions or mergers, the highest level or founder of the merged part is an inevitable. After Sohu acquired Chinaren, his founder Chen Yiu recreated the land of the United States, and the sky was combined with CHINABYTE. The founder did not look at the fence, and he did not want to see the "child" brought by himself in someone else, but did not grow according to his hopes. Therefore, whether Wang Zhidong can be regarded as the prelude of Sina and China.
Although the new Mao Dolin denied the rumors with the Chinese net merger, the industry still believes that it does not rule out this possibility.
Therefore, the entire event is probably the result of the dispute between the faction struggle and the merger factors of the two sites.
China.com is said
Whether China.com will acquire Sina.com, Wang Yan is not inseparable, just emphasizing this is a rumor, which gives people a lot of imagination.
As the protagonist ready to appear in this change, China.com has not officially posted to the press, but it is constantly a high-level high-level saying that "China.com acquires Sina Network has been subscribed".
Sina's last period of financing is $ 20 million, and the cash of the hand is $ 115 million. The China.com is the first Internet stocks in China, which is listed in Nasdaq. When I arrive, I have been split, and the stock price is still the highest in China's bus. $ 433 million in cash. But acquisition behavior is more likely to be carried out through equity replacement.
The reporter fee is performed to interview Li Yongrong, the president of China, China. Li Yongchang repeatedly emphasized that he said "Not reported". He said with a joke: "China.com wants to buy Sina.com, we don't have such a big energy." Li Yongchang believes that Wang Zhidong has a unique clock, even if China.com wants to buy Sina, Wang Zhidong should also join the new management team. In this way, he can play a greater role. Li Yongli said very sympathetic Wang Zhidong, and regretted him. "I may be the same fate with Wang Zidong, and we are in the same disease. Maybe I have to step down."
Li Yong Chang repeatedly opposed the use of "acquisition", "At present, Sina is a champion and Zhonghua Internet is not, but do not want to be a soldier who will not be a good soldier, China.com is also strive to be the first, but it is not certain to be the first." For the current and hot merger, Li Yongli said: "Don't know if this thing will really happen, sometimes things do not transfer with personal will."
The reporter questioning if the two parties merge, what kind of advantageous resources have both sides? Li Yongli's answer is: "Sina's technology and user resources are important, and the experience of China's domain name and capital operation is also very precious."
The cooperation between China.com and Sina.com is also good, Wang Zhidong's departure is better, it will never be a simple addition and subtraction. When the reporter is published, the situation does not develop further, and this newspaper will track this incident.
