Twelve "To":
1. Site navigation should be clear, simple, and back to the home page.
2. Page titles, marketing topics should be clearly distinct;
3. The homepage should be clearly reported on your name, institution (trade number), or your business;
4. All the login speeds of all pages are guaranteed, and the page capacity is preferably below 50k;
5. Keep your page effect on different computers, display, browsers, so you need to test multiple tests before online;
6. It is convenient to read if the text is particularly "care";
7. Design style should be used throughout, reflecting on all pages;
8. To play the function of the ALT tag, try to speed up the page call speed;
9. Regularly verify the correctness of the link;
10. To set the message book or bulletin board, and open to the guests;
11. To be unique, there must be personality;
12. It is necessary to show the charm of online consumption, product, service, service
Twelve "do not":
1. "Welcome to this site"? Free!
As so as nothing, it is a repetitive, text game, or other self-advertised things, is a harassment that lets readers are bored. Your homepage or even each page should be a striking, attractive title, it conveys the information to the reader is: If you read this site (page), how you will benefit.
2. The stinky card of "building" is hung
I believe that there is a certain reader having a certain experience: Some sites are introduced like a flower, you can't help but want to take a look, the homepage is also very beautiful, some or even the secondary page is also Very much like retreat, wait for your layer to follow the bottom page, the other party tells you: "Sorry, this page / column / site is under construction, please wait later." I have encountered this irresponsible site, you said, who can not be a nameless fire?
People's Internet time, money is very expensive, do you dare to take people? Also want to earn money? It's really a big dream!
3. Is the framework structure is perfect? wrong.
Before preparing to use the frame structure, please pay attention to this fact: Many old browsers do not support the framework structure, and many search engines do not properly retrieve the web page of the frame structure. The frame structure is fixedly crowded for precious web space. If it is not suitable, the reader has to use the scroll bar to see the text and links in the frame structure. Therefore, consider cautious when considering the framework structure.
4. The homepage is not stinky
Some websites main pages laundered, let readers hold mouse for half a day. Or the sentence: Don't be difficult to talk to the reader, everything is much from the perspective of people. In general, the length of the home page should be limited to three whole screens. Can't you? Multiple points is a few pages. Pay attention to the link, you have to organize your language and attract people to continue to click on those pages.
5. Don't have an outline link, especially on the homepage
Do not speak clearly, because you want others to stay in their own site, not from your homepage. If some of the external links must be indispensable, it should also consider trying to put a deep page, let others browse your important pages, then send people to others!
The link does not spread in the entire page text, and the best column is alive.
6. Don't always be "me", "we"
"I" "We" or your business is repeatedly stacked, will race the reader. On the contrary, you should use "you" "you". Because people are most interested in, I can get what is worthless from your site, not yourself.
7. Don't show your words, sick
This taboo seems to know, but there are many many sites with these problems. The reason is mainly those who do these sites. Most of them are technical, thinking that the website is a place to show technical capabilities. In fact, the basic functions so far should be information dissemination, should be compared to the media, publishing professional norms, should be professionally Edit to handle. Anything that is always advantages and disadvantages, the popularity of Internet technology can let everyone freely create their own "media", but also add countless levels to the Internet world, and make rough things. 8. Relying on "National Level Enterprise" do not!
Many website homepage begins to start: "XXX is a national level enterprise in Beijing, with a registered capital of 150 million ..." Do you think the reader will care about these boring things? " You think that the "National Level Enterprise" will buy your account. Do you want to think about it, is this information or service you want to market? If you think that this information is necessary, it is recommended to put in the page of "About Us", you should also be related to whether this information is related to the reader, people will not be interested.
The same taboo is also: "What award is available in this site."
Just like the "grand prize" in the real world, all kinds of awards on the Internet have emerged. In most cases, these A cats awards are worthless. Don't put these self-advertised things, accounting for the place, but also to replace the reader's real interested understanding.
9. Don't hide behind the scene
Some readers are not interested in self-information, will make people escape, reverse, some websites are highly unpredictable, I don't know what is sacred, let readers are suspected, naturally I dare, I will pay money. This problem has been involved in the mail marketing section, and it will be emphasized here.
To maximize the credibility of the virtual world, you must let people know your details, this is very different from the self-entertainment personal site. It is best to put your detailed contact in each page, including actual agencies (best not to use many mailboxes), location, telephone number (don't use voice mail), fax number, of course, Have your "hotline" email address (don't use Webmaster!)
10. Do not have error links, not coming
The reason is obvious, and it will not be described. Unfortunately, this kind of problem is all, you pay more.
11. "Free" Signboard Don't stay
As mentioned earlier, there are some things related to your business business and are a very effective marketing tool. But you have to plan to plan, play really, you will not smash your brand. Many sites are available for any free consultation, free information, and the results are not cashed, or "building" is blocked.
12. Avoid the plugin, Java script, jump out of the window
You think it is very "cool", most readers don't necessarily see, they will not take the time to download plug-inside, will only leave. Java scripts, jump out of the window is also troubled. The roots of these problems are one: self-centered, no matter what others.
Similar taboons also include: do not embed audio files; do not use flash fonts, picture effects, very eye-catching; do not use the background, do not use the background with text color; do not put useless big picture, don't rotate Customs and other things like the earth, don't be too big.
It is necessary to note that the above "12 should be 12 do not" is "Achi Marketing", mainly focusing on the business website, is not Jinke Yuqi, "IPT".
