CRM technology and market development trends For users of CRM systems, the importance of CRM software developers is self-proposed, and also the topic of professional media, consulting companies and research institutions. In this era of changing and innovation, predicting the future is always risking. This group gives this future directional prediction regarding CRM products.
The information system in the front desk and the background will be further integrated. Background software products suppliers, such as ERP vendors, will continue to expand their own front desk management functions. Suppliers of front desk software will also enhance their own foreground products and other background products.
The function of the call center will be greatly expanded, truly realize the convergence of telephone, WWW, Email, fax, wireless communication, direct contact, etc., becoming a contact center.
Network-based self-service will become an important way to provide services to users.
Existing CRM products will be integrated into more partnership management (PRM). The PRM product will have more, more advanced industrial solutions, and will integrate some functions of distribution system software and e-commerce software, and achieve great development.
Future CRM products will integrate some of the idea of knowledge management and competitive intelligence, become a powerful tool for knowledge management and competitive intelligence.
CRM's ASP mode will be known to people, but get the expected profits still to wait until time.
