Since June 3, Rising has launched the "Summer Colorful Storm" action, with 22 million benefits consumers and software channels, the media will be positioned in the "Price War of another anti-virus software market", participating in domestic The various manufacturers competed in the anti-virus software market have also joined in different forms, thus forming a vigorous market war.
However, as the initiator of this market war, Rising Company, but there is no news in the next 9 days, this
Let the media can't help but generate some ideas. Why did Rising Company launched this market war, but not active participation? On June 12, Rising Company officially expressed its views on this market.
At present, the market has formed a "four-win" situation.
Rising Company launched the "Summer Colorful Storm" action, the purpose is to restart the weak software retail market after SARS, this activity is carefully planned and prepared. The first effect of the event has been reached, and the current market has formed " The situation of winning ".
First win: consumers are satisfied. Through organizing large market activities, the retail price of the Rising anti-virus software is 30 yuan to 168 yuan from 198 yuan, and gives consumers really affordable, this is a restart market To pull the key ring of consumption. Rising anti-virus software value package is listed, and immediately becomes a hot product on the market, and market activities in each city will begin to fully launch.
The second win: Satisfaction with software retail channels. After a few months of disturbance, the software retail channel has generally had insufficient passenger and lack of source, the funds are difficult, and Rising has passed the profit software distributor, while pulling the overall market demand, increasing the traffic flow of the store, undoubtedly helpful to help Dealers got rid of the dilemma and play a key role in just three days, the limited edition of 300,000 products were ordered.
Third win: Software manufacturers are satisfied. This event has greatly stimulated the market, launched new products for the manufacturer, and new services have launched a good foundation. Various manufacturers have launched various activities. This adds infinite vitality to the software market that plagues, but also for various manufacturers. Profit has created a prerequisite.
The fourth win: the government is satisfied. After the government proposes "one hand to catch SARS prevention, one hand of economic construction", software manufacturers can quickly act quickly to restart the market, add new motivation to the country's economic construction, this is the software industry to comply with the national call to restore the economy Important action.
Rising is a "value war"
In a "summer colorful storm" action, more media and manufacturers are extremely concerned about Rising's price adjustment, and even "price war" as the main melody of the event. However, while the benefit of the benefit, Rising also launched the "3 3 upgrade service" new initiative (3 conventional upgrades per week, upgrade the number of new viruses per week is not less than 300), and powerfully improve the quality of the software service, which is not only full Social public demonstrates its own research and development strength, and has also established a new product and service quality bench in the whole industry, and drives the whole industry to disclose, standardize, and transparent.
Although Rising increased the quality of software service, it was overwhelmed by a "price war", but Rising's efforts to improve software service quality will eventually be accepted and appreciated by consumers, because anti-virus software itself relies The continuous service to enhance the value of the software, and good service is the real reflection of software value.
The quality of the information security product itself is directly related to the information security of the user. This requires the manufacturer to provide stable, efficient, comprehensive products, and cooperate with high quality service to do this. Rising has long promised users to provide a complete safety product plan. After the first launched Rising personal firewall in China, the Rising anti-virus software, Rising personal firewall, Rising data protection tool, Rising anti-virus software DOS version is provided to the form of suit products User, with a comprehensive solution of anti-virus, anti-black, data protection, provides a full range of information security for the computer.
Rising believes that in the current market environment, the anti-virus products, firewall products, data protection products are completely separated from separate sales, although it can increase the price increase in the price in a short period of time, but it is impossible to fully protect the information security of the user's computer. This is a product strategy for consumers who don't respect and irresponsible. At the current anti-virus software market, there is a series of initiatives of consumers. A series of initiatives of Rising will help consumers recognize the core value of anti-virus software, which is conducive to promoting the benign development of the domestic software market, and will also drive The overall service level of the anti-virus software field is improved.
Therefore, Rising Company's routine price adjustment and restarting the software market for the "Post-SARS", and the strong improvement of software service quality, not a "price war", but a anti-virus The "Value War" of the software, this market war is conducive to the user's rejgage and identification of software value.
For information security, we work hard to
Since Rising in the field of anti-virus, it has been pursuing high-quality products and services, and the computer virus is completely solved to the problem of computer users on computer users. In the fierce market competition, the leadership position in the anti-virus market has won It is already able to compete with international manufacturers and achieve advantageous status. Rising company is proud and proud, this is not open to the business philosophy of Rising users, confident, unity, and innovation.
After years of hard work, Rising has built "Rising Global Computer Virus Monitoring Network", "Global Computer Virus Emergency Treatment Network", "National Computer Virus Forecast Network" and "National Anti-Virus Service Network" four major network systems, for new viruses The processing speed reached the level of synchronization with the world.
As early as November 2000, Rising launched an anti-virus software network version of the products, began to compete with foreign manufacturers. After nearly three years of hard work, Rising has a strong competitor in China's enterprise information security market, and seizes advantage status.
In 2001, the large-scale explosion of network viruses, Rising provides a variety of new viruses in the first time, and insist on discovering a malignant virus immediately providing emergency upgrade services to the domestic network. The prevention and treatment of viruses made their own efforts.
In 2002, Rising began to provide individual users with a full range of security solutions, memory monitoring, document monitoring, and mail monitoring system core technology, especially for unknown viruses, to the forefront of the world.
In June 2002, Rising took the lead in entering the Hong Kong market, began to truly participate in the competition of the international market. In November, Rising officially landed in the Japanese market and became a strong competitor in the world's second largest software market.
In September 2002, when some vendors have upgraded the number of upgraded servers, Rising has rejected huge sums of money and the famous domestic content to release acceleration service providers CHINACACHE, using it throughout the national main network node. Provide users with upgrade acceleration services, implementation from the website content release, software download, product upgrade, etc., users are still in Qinghai or Beijing, the upgrade speed has little difference, and even users do not need to manually choose to upgrade the server. Rising will automatically monitor the recent CDN system for upgrade, and many famous domestic websites also use this system to provide content acceleration services.
In April 2003, Rising officially released the "online anti-virus" service, using innovative e-commerce model, start providing quick and convenient services to consumers; May, Rising also launched "Rising anti-drug software 2003 download version", I immediately got a lot The user's appreciation and registration, created a new model of domestic software sales.
In June 2003, Rising launched the "Summer Colorful Storm" action, and the Summer 22 million software market after the SARS, upgrade the service standard to "3 3", and further drive the recovery of the overall software market. Here, Rising company thanked new and old users to trust and support for many years, will continue to promote the comprehensive development of various business, maintain and carry forward the ability to promote progress in the whole industry, and further enhance software quality and service quality, with superb technology and quality Services won more users.
