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[Interview] Bill Gates: Competitors are IBM and Sony (1)
2002/11/21
[Nikkei BP Society] Standing in the most peak operators in the IT industry, the world's richest, defeating the US Department of Justice - can be used to describe the words of Bill Gates. Just last month before the Microsoft Monopoly Judgment, Bill Gates accepted an interview with "Nikki Business" magazine, and issued a conversation on the "new Microsoft image". Q: There have been more than two years of resignation of CEO, as a chief software designer, how do you allocate time? A: Most of the time is used at the product development meeting that is still in the primary stage. The attendees of the meeting basically do not exceed 6 people, and we discussed the practicalization of new technologies such as speech recognition and handwriting recognition. Then I met the customers around the world, listening to their requirements for Microsoft. 30% of my time is used in these aspects. Q: Before this, Microsoft was committed to making personal computers and the Internet and the "PC Revolution" and "Network Revolution" in the Internet. What is the consideration of the next revolution? A: First of all is what we said "XML Web Service Revolution", this is the ideal of ".NET". It is possible to connect to all personal computers, information exchange. In order to carry out this revolution, we are improving basic technologies such as software and communication standards. In addition, it is also committed to making "natural computers." Tablet PC) is a good example, can be worn with hand, on colorful personal computer screen, Ignore information on the notebook. Enter information. And the information on the screen can also be sent to others. In the future, it will increase the voice that can be entered, and it is more convenient to use and listen to other people after connectivity. Q: Is it for this to design a new generation of Windows? A: The current operating system does not understand human thinking. Even if you enter an address (operating system), you don't understand who is an important person, this task belongs to which level. Therefore, it is necessary to combine the network with XML in the operating system to further improve the performance of the computer. Longhorn (the development name of a new generation of Windows) is working in one direction. Q: This means that Microsoft will play a bigger role? A: There is only one job in our work, that is, write software. Q: But as participating in the game machine business, Microsoft's business is achieving diversification. A: Software development is still the most important business, this has not changed. Microsoft participates in the game machine business, and is also the development capability of exercise software. Whether developing support software, or game software, we all want to make the best products in the industry. There are not many support software used to develop games before this. Home game machines, it is impossible to rely on hardware performance and cannot improve software. So this is a chance to Microsoft, and I think a good development software will make the game more interesting. Of course, Microsoft is not just to make development software, but also make the best game software. The final winner will be a company with good game software. The semiconductors that everyone can buy are the same, so the creativity of the game software will determine the final loss. Q: The two major income pillars of Microsoft are Windows and Office. Can the new business create profits? A: Windows will still be our important business in the future. It is still possible to maintain our advantage by adding new personal computers based on tablet. Officer, only improves handwriting and voice, etc., can increase more conducive to work. Because it is easier to share information with others, the Office will still be an indispensable product in the future. Other business is also growing, and the game business earlier is profitable.
Q: Since there is already a stable source, is it necessary to participate in the new business? A: It is not because it is necessary, we are purely because I like to write software too much. As long as I think of excellent software can help improve people's living standards, I will immediately jump to those new business. Just say the phone on the table, I think it should be merged into a personal computer through the power of the software. The same thing will be much more useful now, you can save past call records, or you can talk while watching the screen. We are just because there is a chance to change what the power is changed, it is not because the funds are sufficient to start. Q: Indeed, software, personal computer and other high-tech equipment make people's lives more convenient, but the excessive expectation is caused .com foam, or say it is IT bubble and its collapse. What did Mr. Gats have experienced? A: I will think of a lot lesson when I mention that period. First, (expects to rely on stocks), it is very stupid. Since then, Microsoft focuses on speech recognition, XML language utilization and other strategic development. At the same time, we also carefully study the protection of personal privacy. Now there is a person who makes the personal information of others to the Internet. It is easy to obtain personal information from others through the personal computer, so the protection technology is not resurgent. Microsoft has invested hundreds of millions of US dollars in R & D funds. No one was optimistic about our move at the time, now this has become .NET conception. Even if it takes time, as long as we can contribute to the society, we also understand the importance of solid and toughest. Say it here, when the foam peak period, I have exchanged opinions with Mr. Sun Zhengyi, who (Soft Bank President). I said: "The evaluation of Yahoo is too exaggerated. It is best not to invest too many funds." He replied: "" The evaluation of the communication company is much more exaggerated than the Internet. " Indeed, the Internet foam is much smaller than the communication foam. But now, it should be pointed out that "though the extent is different, but the evaluation of the two is too exaggerated." Although a lot of bad things such as low-conditioning communication fees have occurred (during IT bubble), the advancement of technology brings the interests of consumers and businesses. In the future, consumers will definitely buy the Software and Hardware with an epoch-making, however, which can make the company to get profits. For example, let's take a look at the meridian tire. Consumers greatly reduce the number of times of replacement tires, more convenient. However, the result caused the tire company to generate a large number of remaining equipment, and the year deficit. Once an sudden supply is over, it will bring a heavy burden to the company. Q: In the environment at the time, Microsoft did not move in the bubble? A: I usually conduct conservative operations on the company. I have regularly saved the money every year to the bank. Then invest in it when necessary, only R & D funds will cost $ 5 billion every year, which is more than Boeing. My management philosophy is: carefully study, so that consumers can accept our products and investigate whether they can produce profits. At the same time, tell the company's staff, "there is money, don't worry". Since this is always insisted, there is no need to worry about short-term profit problems. This can also be said to be a Japanese-style business method. (Not complete, reporter: wine well cultivated, Yamazaki, Water Botai) [Interview] Bill Gates: Competitor is IBM and Sony (2)
2002/11/22
[Nikkei BP Society] Online reports [Interview] Bill Gates: Competitors are IBM and Sony (1). Q: In the book "Future Road" published in 1995, it is proposed that there is no intermediar who has advocated the "non-friction capitalism" of the global seller and buyers directly through IT. You also believe in it. Do you realize this? A: Of course I believe. I think there is no need for intermediary fees in the trading transaction. I hope that there is no third party to intervene, and after all buyers have seen all buyers, they can be done anyway. In order to promote this practice in the world, good software is quite important. Because of this, we (through .NET concept) to implement XML Internet services. When .com is prosperous, there have been many BTOBs (business transactions) companies, but they all charge a mediation fee, and finally fail. Originally, it should be "free-friction capitalism", but it has become the source of friction. Since then, I firmly believe that we will succeed. Q: Other companies of peers accuse "Microsoft want to control more fields". A: The reason why competitors is very difficult to compete with Microsoft, because we produce excellent products. For example, Microsoft's text processing software has the best performance. From the principle of capitalism, as long as Microsoft is good, the customer will certainly buy. If our company's products are very bad, they will not sell it. Take the table processing software as an example, there is (Business Software Company, which is acquired by IBM) Lotus form processing software "Lotus1-2-3" and Microsoft's "Excel", excellent Excel will naturally win. In terms of text processing software, it is also an excellent product product, so it is also natural. There is no more freely than the software industry. No matter who can write software, don't need my license. Netscape has also reached $ 5 billion in three years. In addition to producing excellent goods, there is no other way to make consumers. Q: Microsoft's competitors put forward "Microsoft's victory in competition, not only with technical strength, but also use monopoly status to extruded other companies" (Editor's Note: On November 1st after interview, Microsoft won anti-monopoly Case official). A: The capitalism is like this, who can launch a product that is welcomed by the consumer, who can get the market. In particular like this, it is necessary to sell a lot of sales because it is very low. Whether it is Windows, or offices, sales prices are much lower than a single table. When Lotus1-2-3 issued, the price was $ 495, which was 20 years ago. Now, in addition to the 10-fold table processing software than it excellent, we also have a business integrated software for text processing, demo features, and can be bought at a very cheap price. That is, capitalism guarantees just the interests of consumers. It cannot guarantee that companies participating in competition can profit. If the human controlling capitalism makes all the enterprises, only consumers are lost. Q: So why criticize Microsoft people? A: First, Microsoft should also better explain your own views. In addition, the competitors' mistakes also have led to Microsoft's strategy to be misunderstood. Plus (propagation competitors' views) The cause of the media. I think these three points have caused the above results. For example, a media should write a report that "trying to dominate the world's Microsoft".
