How to enter the overseas market fully guidance manual (Doskey Lee organizer)
Preface: The West Goths have destroyed the Roman Empire, and also talk about sharing software. When the Xiongnu army rushed to the company, they had to flee to Rome, and the Roman Empire was eliminated. What I want to say is that when I doing software in China, I may wish to try to do foreign markets. The world outside is very exciting. Software for English version is sold to foreigners, and the return on investment is better than Chinese software. High. Japan and Taiwan were because the local market was too small, and they had to do overseas markets, and they succeeded. And we always think that the domestic market is large, there is no need to do overseas markets. Other industries may be, but for the general software industry, due to pirated reality, is the domestic market really so big? Chinese people do software is always the best, can not raise the eyebrows in the international market? Ding Ding's ICQ is made by Israeli, and the famous Hotmail is done in Indians. They earned hundreds of millions of money. And we can make a red storm, you should be self-satisfied, we should learn from the Japanese, Taiwanese, Indians, Israelis, collapse nationalist vinegar, let go of the smell of the scholar, bravely facing the world, looking into the world. Chinese programmers have always been the best. We don't always stay in complaint that domestic piracy is rampant. This is a government thing, and I hope that they will change it immediately. But avoid this obstacle, is a very real way to take overseas markets. One day, the Government will receive a retribution because of the unfavorable piracy. But let's work hard but there is no need to turn yourself into the victim of piracy, can't make it. Still, the world outside is very exciting. Taiwan's friendly information is a good grade in the US market. I hope that the mainland can also have such a company, I have an initiative to set up a forum or news letter, specializing in software companies to do overseas markets. Especially the new software of sharing software, Europe has such an organization: http://www.euro-share.com His share of the majority of shared software developers in Europe with a place to take each other. I have also joined their discussion group and benefited a lot. Going back to see the information of the Chinese sharing software developers, in addition to the tragic national complex, it seems that the pragmatic discussion of how to make big money is less, it is very regrettable. In fact, I have experienced a whole year's overseas shared software market camp, earning $ 900 from the first month to earning near $ 40,000 a month. It is found that there is still a big doorway. For example, how to design the interface, how to write a document to organize a web page. How to let more users access your webpage. How to add a download quantity. How to prompted customers to pay. How to get a credit card online. Which credit card service provider is better. How to let users search for search engines with keywords, your web page appears in the top 10 (everyone can go to the Altavista website www.av.com with MP3 to CD to do keywords, my website www.zy2000. COM guarantees 10 in the top 10). For users of the United States, what kind of English should be used, what kind of English should be absolutely avoided. How to let foreign IT professional newspapers introduce your software, which institutions provide such services. These are very practical learning, but no one is discussed. You know, overseas markets are really big. My achievements are short, not to say to Winzip, etc. They are all tens of millions of characters, do you want to earn 10 million US dollars? I think, I want to dream. Come, let's unite and study overseas markets. Don't let Indians and Israelites occupy cheap.
The first one: How to collect money to collect money is a profit map, this is true. I didn't believe in March 1999, but after more than a year of research and practice, I have earned more than 40,000 US dollars every month. More than the president of some big companies. However, I dare to say that more than 80% of shared software is not successful. In fact, they have not yet earned their income that they can earn. Software sharing issuance sales (buy first) is a marketing tool. Like all other marketing methods. If you want to share success through software sharing, you must master these knowledge. Today, I will post the first technical article - the way to collect money. In a few years ago, when the Internet has not popped up, the author of shared software can only make money by using the user's check and cash method from the mail. After the user sends a check, wait for the last week or more to get the registration code from the author. Note that when the following cases occur, the software of the software is not can't make: 1. The user's check book is just used, wait for him to buy back to the new check book, the consumption impulse is no longer. 2. The user's stamp is just finished. He has to go to a post office to buy a stamp, let it think, this software I don't buy it, I have. 3. Users can't stand the words of the registration code, so it is too convenient to get the registration code. With the Internet, there is an e-commerce, users can buy your software online in the most, and quickly buy your software online, even regretted the time, sharing software is coming. . So, how do I charge a credit card online? If you have a company, there is a credit card business account in the US Bank, and the bank's Gateway software has developed a credit card charging system on his website. Of course. But for the author of the majority of shared software, this is unrealistic. There is a simple way to find a credit card collection agent. Let them pay for you, you only have to send you a total check (they will extract a certain proportion of commissions). Such agency company website is: n www.qwerks.com to make 15-20% (service is excellent, is my service provider) n www.shareit.comn www.regnow.comn www.regsoft.comn www.kagi.com One thing about our domestic shared software, what is going to do is to go to the Bank of China to open a household (a very good use of Beijing Bank of China). If you intend to let the credit card company will give you money, you must know the English name, address, account name, account, and transfer Swift Code (you can ask from the bank staff) to the website of the credit card agent. Simple, usually confirmed a online protocol, fill in some personal information and product information, and a few minutes OK. There is a payable place to pay attention to it. When the user pays the payment, the question is given to the question. You can choose to give it to you (every place, they will send you an email, including user information and email). Generate a registration code email to the user by you. You can also generate code to credit card companies. Let them be in their system. After the user comes to the order, the registration code is automatically issued. You can also generate hundreds of registration codes in one time to give them. They use a registration code every time you receive an order. My personal opinion is: these credit card service providers are very good, and hundreds of registration codes for them are the simplest ways. It is easy to operate, it is quick to the user, and it will get a registration code immediately. When you complete the author and product in the registration of the credit card service provider, you get a URL connection, you add this connection to your homepage, labeled "Buy Now". User clicks can be paid with credit card.
Of course, you can also make this connection to your software interface. This way users are trying to buy when trying to buy your software. (Specific examples can refer to my website and software.http://www.zy2000.com MP3 CD Maker) For some Internet software, such as download software, such as breakpoint. There is another way to make money, that is, free of charge. And on the software interface to advertise a Banner advertising to earn an advertising fee. The most famous advertising agent is www.radiate.com his advertising payment is $ 2-5 per CPM. In other words, if there is 100,000 users in one day use your software once, you get 200-500 US dollars. The company claims that the famous download tool software Gozilla! After the settlement Radiate, earned 200,000 US dollars from Radiate. Is our famous Netant to act quickly? We nor against users with checks and cash buying software. In fact, credit card service providers provide check and cash collection business. We can provide the address and service hotline of the credit card service provider in the web page. Specific examples can refer to the contents of the FAQ page in my web page. The second: cautious first, now you have a good shared software work in your hand, are you going to come to a "xx genuine storm". Quickly sell 1 million sets in 3 months? I advise you to do this, don't do this, indeed the software will shoot when the first edition is launched. But most software is not, you may not be, I am not (my software sold only $ 900) in the first month). To do a good job in the ideological preparation of the long-lasting battle, there must be confidence, but have to be patient. Sun Tzu Art: Be cautious. Internet marketing is never burned. Be sure to quantify, finely calculate. Most shared authors start with me, there is no money, so we have to save as much as possible. First, find a reputable virtual host supplier. Apply for an international domain name and at least 10m space (I applied for 99 years. Acaped 30m space less than 3,000 yuan, should now be cheaper). At least two EMAIL mailboxes come. Take my website as an example: www.zy2000.com and supportion@zy2000.com and support@zy2000.com is not like a company? Second, design the web page of your own product. Key points: 1. Simple website structure simple (download, purchase, technical support ...), no more images, animations, Java Script, the entire page download speed is fast 2. understand the content of the website text clear (in 15 Kids can understand the guidelines), when a user is browsing online, he can quickly know what your product is, what is dry, download, there can be purchased there. In addition, shared software website What's NEW and FAQ are also often needed. If your design is not high, you can ask a high level to help you design, design a shared shared software web page should be within 1,000 yuan. In short, 3000-4000 yuan, you have your own website, have a credit card service provider, with a shared software that can download trial, you can start. With regard to web design, I will also discuss in future articles.
Next, however, how to let everyone know your software, download your software, buy your software. I know that you don't have money, it is impossible to burn money like some network companies (it is a very ridiculous marketing means). But as long as you go into time, you can get amazing access. The specific method is: 1. Upload the software to major shared software download sites, the most famous, www.download.comwww.HotFiles.comwww.softseek.comwww.winfiles.comwww.simtel.neetwww.tucows.com More Many software download sites can be found on www.euro-share.com. Of course there will be more sites, which requires you to find it online. It is best to get a good evaluation on these sites, such as 5 stars, 5 cows, etc. (about this, I will discuss later) 2. Submit the website to the search engine, the most famous is www.yahoo.com Www.altavista.com www.lycos.com www.aol.com www.msn.com www.excite.com www.hotbot.com www.northernlight.com www.infoseek.com www.goto.com www.snap.com Www.looksmart.com www.google.com About search engine marketing, I will discuss it later.
3. If your software is solving some people's problems, find someone in the newsgroup, then answer their questions. The famous newsgroup search engine is www.deja.com. Taking my software as an example, my software solved problem is how to record MP3 songs into ordinary music CDs. Then I entered www.deja.com, enter the Discussion search, select Power Search, select the keyword to MP3 CD. The selection time range is the last 3 days. Search will get some questions about "MP3 TO CD", "Convert MP3 to CD", then I will answer them "Download MP3 CD Maker at http://www.zy2000.com to help you." 4. Looking for the same type (Non-Competitive) Website, introduce your software and websites on his website, or exchange connections. All these work will not cost you a penny, but many people download and try your software. When you get feedback from users to use your software, you will get your software how to go. Clear drawing.
Article 3: When the importance of the software interface is issued in my software earlier, it can be said that there is no interface, which is a dialog-based application. When the software is uploaded to Download.com and HotFiles.com, what is good to evaluate, tucows.com is even refused to collect my software. A user gave me an email that "a Good Interface Will Lead You to A Wonder" (a good user interface will bring you a miracle). I am later determined to improve the user interface, spend money, ask the art master to design a cool interface for my program, then put it on those downloading websites. As a result, I have 4 stars on Hotfiles, and 4 cows on Tucows. ZDNET selected my program as "The File of the Day" on July 16, 1999, which gave ZDTV TV show. My sales rose from the original $ 3,000 to $ 12,000. (Attach, to get a good evaluation, the software has install / uninstall feature is required. The installer I use is free Inno Setup, which can be obtained from the following URL: http://www.jordanr.dhs.org/isinfo. HTM) No. 4: Search engine marketing, the preferred choice of Internet Marketing Have you heard of this sentence? Your 80% of the revenue comes from your 20% effort. For you to sell on the Internet, you can use your search engine marketing, your 90% of the revenue comes from your 10% effort. The current economy is an economic or eye economy. I have another killer product, but how can I put it in front of the user's eye? We divide potential users into two categories: one is possible to buy, or you may not buy it, but you still don't know the user of your product. We must find this type of user usually read which newspapers, see which TVs, visit those places, and browse those websites. It can only find a suitable method to present the product to the user. Another type of user is a product that is needed, and I haven't found your users everywhere. So, what you have to do is letting them find you, isn't it? Although the first class users may need and purchase your products, they have no strong motivation, there is no strong motivation. It means that you have to spend more time and money to sell things to them. The second type of user is different, they are searching for the products they want (your products) they want, they have a strong purchase motivation. If you first spend your energy on these users, it is not only a very low, but also the effect is remarkable, what you have to do is: Let them find you! Why use search engines? Because, as long as you use the search engine, you will bring huge visits to your website, they are interested in things you sell. Rank's "credibility" in the search engine enhances your website (especially when your website ranks first 10) users finally found and opened your webpage, they feel very cool, I am very smart, not ). The most important point, search engine marketing is completely operational, as long as you are done, it will be successful. The easiest way to study search engines, reverse engineering and test. Touch the top page ranking in the search engine to see why he ranks forward, improve its own page, exceeding them. About the valuable website of the search engine: n http://www.marketposition.com n http://www.webposition.com for search engine marketing, very important, choose the right keyword for your own web page, this One is very important.
To make yourself imaginary into users, if I am a user, I will enter what is in the search engine's input column? Here is a very useful connection for your reference: http://inventory.go2.com/inventory/search_suggestion.jhtml Add MP3 below to try, you will get: 487915 MP3 34755 Free MP3 23346 MP3 Player 19667 MP3 Music 15319 MP3 Download 13144 mp3 search engine 12929 mp3 downloads 11416 mp3 search 6893 mp3 decoder 5610 free mp3 downloads 5230 mp3 file 4659 free mp3 music 4362 mp3 converter 4213 mp3 song 4175 mp3 free download 4173 free mp3 player 3978 mp3 encoder 3972 eminem mp3 3900 mp3 to wav 3509 download mp3 3273 free mp3 music download 2990 mp3 free 2873 mp3 site 2762 u2 mp3 2637 mp3 software 2602 free mp3 song 2548 britney spear mp3 2140 mp3 song downloads 1989 hindi mp3 1916 mp3 to wav converter 1896 the real slim shady mp3 1895 music mp3 download 1890 metallica MP3 1801 Free MP3 File 1769 Chinese MP3 1674 MP3 to CD 1605 Napster MP3 1592 MP3 Domain:
tr 1518 limp bizkit mp3 1506 mp3 player download 1502 greek mp3 1426 mp3 encoders 1420 portable mp3 player 1396 gundam wing mp3 1378 anime mp3 1370 christian mp3 1310 free mp3 download 1308 mp3 mixer 1293 mp3 finder 1285 pink floyd mp3 1269 mp3 ripper 1264 korn mp3 1209 mp3 cd player 1187 mp3 album 1176 what is mp3 1162 mp3 cd maker 1159 kid rock mp3 1151 convert mp3 to wav 1086 mp3 portable player 1067 mp3 to wave 1028 mp3 warez 1015 rap mp3 1013 mp3 skin 1000 bloodhound gang mp3 994 mac mp3 player 987 queen mp3 982 mp3 full album 980 blink 182 mp3 977 music mp3 961 wav to mp3 959 pearl jam mp3 948 beatles mp3 938 mp3 recorder 929 illegal mp3 927 arabic mp3 916 mp3 music downloads 914 mp3 rippers 912 bon jovi mp3 909 t | rkge mp3 887 mp3 Compressor 880 MP3 Video 877 MP3 WAV Convert 868 MP3 Editor 829 Oasis MP3 815 CREED MP3 809 STING MP3 806 ABBA MP3 797 DIXIE Chick MP3 776 Hindi MP3 SO ng 770 hip hop mp3 763 madonna mp3 743 nirvana mp3 722 mp3 to wave converter 717 mp3 free downloads 715 indian mp3 714 mp3 gratis 711 mp3 madonna 691 techno mp3 682 car mp3 player 676 mp3 archive will be available on the search engine within a month How many and MP3 related searches are related. My website, choose MP3 to do keywords, I want to rank it too difficult. But concentrated optimization MP3 to CD, MP3 to WAV, CONVERT MP3 TO CD, MP3 Converter and then makes the ranking are still very realistic. In fact, my website is doing this. Take MP3 to CD as an example, my website ranks the top 10 of your website to find a group of good keywords in many search engines! Ok, you are now looking for a big string keyword, intend to put them in the web, and expect a search engine to give your website a good name. Do not! do not do that. If you optimize a lot of keywords in a web page, the search engine will think that your website is very targeted. So will not give you a good place. So, how many keywords are optimized in the webpage? The answer is one or two! If you point to your page for a keyword, the search engine will be very satisfied with your page and will give higher rankings.
So, there is still 10 key words that you want to use in your hand. What should I do? Stupid approach, make a web page separately for each individual keyword, then add to your home website, such a web page called Doorway Pages. The most ideal approach is to do a searchengine-friendly Doorway page for each keyword, each specific search engine. Then all connect to your main website. Taking my website as an example, my main website is http://www.zy2000.com and the URL below is a doorway page specifically for keyword MP3 to WAV, search engine Altavista: http: //www.winok.com/mp3towava.html Writing Doorway Pages is very hard. But it is indeed a good way to do. See the discussion group of Doorway Pages See http://www.marketposition.com. Postscript: Analyze if the online sales software can make money, the most convincible for the United States for several months, a big gain is to discover the Americans to talk, very accurate, very scientific, worth learning. On the Internet, getting accurate statistics is the easiest, people who do internet business should be completely carefully excavated: the number is owned by the golden house.
I now use my own website to give you a reference for your reference: Visitors: 2970 Among the search engines, there are 553 from the search engine, Altavista: 108 Best Keyword: MP3 CD Maker (13) Convert MP3 TO CD (7 ) MP3CDMAKER (7) MP3 to CD Audio (6) Convert MP3 to WAV (4) Google: 36 Goto.com: 49 Best Keyword: MP3 to WAV (14) Snap.com: 49 Best Keyword: Convert MP3 To CD (7 ) Yahoo WebPage: 61 Best Keyword: MP3 to CDA Converter (13) Yahoo Directory: 122 Best Keyword: MP3 CD Maker (21) MP3 TO CD (20) Directly from the software Click the super connected to the web page 922 from other websites Click (download site, friendship, etc.) 1495, from homemade doorway pages: (158) from Meta Search, such as Askjeeves.com, Metacrawler.com, Search.com (115) Sales: $ 1,705 average visitor value: 0.60 US dollars ========================================== ============================ Market activity statistics banner advertising I vote for several Banner advertising, the statistics are as follows: $ 30 CPM Click Rate: 0.5% Average Total Value: 30 / (1000 * 0.5%) =
