In recent years, with the rapid development and popularity of the Internet, the continuous improvement of users' application levels, and the demand for practical software is increasing, commercial software is difficult to meet the multi-side needs of netizens, so the emergence of various sharing software has gradually begun " Fill the market "blank" in business software.
Sharing software is even more free and included with source code, so users have even more frequently, and some of the shared software can even exceed commercial software. Undoubtedly, the exchange of shared software is a way to promote scientific and technological transformation into productivity. There are no shortage of research results with higher academic values through many years. The development ideas of some of the commercial software seen are huge from these numbers. The shared software is generated.
However, we have seen or heard more, some software authors cannot perform "expanding regeneration" story for various reasons. Many excellent sharing software died in the middle of the way, and even the author left the "shared software" camp because of his heart. For a long time, shared software authors and media propagandors have painted too many hard struggles and bleak sadness to domestic sharing software, and they are sighing "paying without returning" and watching foreign winzip with extreme envy and jealous. The famous shared software such as ACDSEE has got a lot of income with a registration fee, and even supported the operation of the entire company.
All squeezed into a wooden bridge, you can not be a horse.
Just enter any domestic sharing software column of any download site, you can see a fact: full of E-Mail transceiver software, search assistant software, view (sound) frequency play software, finance and stock software: repetition There is too much labor! Because there are various "visual" programming tools, as well as "controls" and source code on the Internet on the Internet, it makes it easy to write entry programs. Coupled, how fierce competition over the years has made the innovation of the theme and expression techniques, often a good software just turned red, and it will be drowning in the "Wang Yanghai" in the imitator, "crash" phenomenon. Both are everything. All squeezed into a wooden bridge, you can squat in the horse. And when users need to face many options, their choices are often no longer selected.
This is a shared software without innovative thinking and market concept.
A mature market is a hierarchical market. For potential consumer groups, the reasonable and effective subdivision should be made according to their age, occupation, income, cultural level, and community environment and other factors, which clear demand, correctly position software content and marketing means, and finally achieve the expected commercial purpose. This is the market subdivision that is emphasized by the modern market marketing theory. In fact, the details of the system are in the premise of making the market "cake" and do a good job. In this process, other factors such as geographical features, purchasing power are also considered. So it is easy to construct a multi-dimensional stereo space. In this vast world, I believe that every shared software author should and can find the location suitable for you.
In fact, others do ordinary e-mail, you can do web free email client E-Mail sent and received specifically for Hotmail, or MAIL that is specifically used to contribute or contact VC. I remember that Singapore had a pet-like E-Mail software is very popular for two years.
The original shared software author can completely get rid of tragedy's shadow after transforming ideas.
Among the sharing software authors recognized by the author are only satisfied with the software "making it", then you are eager to be included in the big software download site, and have a X-star, other users, Q & A and upgrades. I also hang up a "final version" banner, and I have a lot of people. Some people write sharing software only show you: I will be programmed to recruit software development tasks. What is even more, write sharing software is just to finally find a satisfactory job.
The world's second largest independent software company CA (Computer Associates International Inc.) Wang Chi Lian once said: "China has excellent software talents, but China lacks system development capabilities, software products, and The experience of distributing software products in the global market. "Mr. Wang's words are very agreeable. However, we cannot expect software authors to complete integration and scale development as large software companies, and cannot force shared software authors that "freedom" as the fundamental feature will come together to collectively develop scale software. A lot of "Group Development" failures have fully proved this. We just hope that the original shared software author can get rid of the tragedy shadow of the past "complaint", "grievance", "sorrow", and there will be more and more people join the "Happy Camp" of the shared software.
Sharing software is also a commodity, it also needs to perform strategic market promotion
In fact, sharing software and business software are a commodity, not that the charging is or free. The "sales" of the goods requires pre-sales and after-sales service, and needs to perform strategic market promotion.
Those foreign sharing software can get huge success, I think, if they are only satisfied with the warmth, they may stop opening the opening. In fact, they do more and better through market operations. Many people know that zipmagic may have easy to use by Winzip, but it is worse than winzip earning more, it is lost, not in software Quality, but the operation of the market.
We will see the most basic aspects of the promotion of shared software: "Free". The "free" here can be the beginning of the version "free", or provide "free" limit function. The "free" purpose is to make the initial price of the software, so that you have obtained your market territory and share by circulating a specific use crowd.
However, there is also a need for strategies and ultimate purposes, and you should first consider how to charge in the future. The author saw such a phenomenon: some excellent software entered the "free" strange circle and not self-extricted, the end of the end, the author could not get his income and blame the people, but did not think of his failure and free to him. With the user.
Of course, we also see the future trend while analyzing the current problems: soon, we will face repositioning in the software industry. As a service, it is bundled on other services, such as: online game software may become a kind of service providing services in broadband network ISP, more flexible, without people who need to purchase any tangible things. A service.
In the face of so many obstructions and difficulties, standing in today's starting point to see the future of China sharing software, I can only use a sentence: road is still very long.
