When Qimo merged with Yahoo Taiwan, Lu Dached was accepted by Yahoo's high-level, developed the motherland.
On August 14th, there was news from the strait: Lu Du really will lead Yahoo to enter the mainland. At the moment, the continental network industry is waiting for a sound, and the Qido is in this miserable life? At this moment, take the price at this moment, is it really a victory? However, after a cross-comparison, we can't help but ask: Qi Mo, what do you come to the mainland?
[News, have you been to Sina? 】
Since August, Yahoo has made a series of major adjustments in the operation method, one of which is: Yahoo Taiwan news channel is terminated on August 9th, which is officially replaced by Yahoo!
Yahoo's news "transposition" in Taiwan, revealed two information to some extent: Yi Tiger Taiwan's news service does not have localization advantages; its second, news services have always been the focus of the portal, Yahoo " The bit "is not weakening, but strengthening is Yahoo and Qi Mo in the news deepening restructuring.
On this basis, Qimom developed the mainland market, and it must also bring its news services. Yahoo China also did news in the mainland, and opened "immediate news", "today's headline", "focus news", "focus tracking", "popular special", but on its news coverage and influence, far It is far less than a new wave.
In fact, Sina News is made, but it is also very difficult, because there is no news-cut right, it can only be published in second-hand news. Most of the news website is to move the content of the traditional media directly, and they will not talk about marketization, and they will not talk about commercialization, so profitability is nothing. Sina, which has been favored by the news, not only does not have a dilemma in a long time, but the sudden incident, survival and development in June are seriously threatened, and it will fall into the tragedy that is forced to marry.
Will Mom come, will it take to the Yahoo China's news relay bar? This possibility is very large, but if the Qim came to the mainland, it is absolutely impossible to drive. The reason is:
First, the news policy between the two sides is very large, and Qimo is in the mainland. It is facing challenges in the publicity caliber, public opinion orientation, etc., that is, Qi Mo will encounter a lot of difficulty "news]" .
Second, according to the relevant regulations of the current Internet management, Qi Mo can't get the "Pass" of the news interview in the mainland. This means that Qimo News is better, and it can only play the role of "two traffickers". It is necessary to often encounter copyright disputes.
Third, although the two-strait culture is in the same way, it has a few decades of diaphragm. There is a considerable difference in political, economic and cultural many aspects. Qim came to the mainland to do news, if you can't overcome localized disorders like Yahoo China, there will be certain risks.
Besides, Qimo has the inertial advantage of localization, and the mainland does not have this advantage, and the news should be more than the new wave in a short period of time, and it cannot be doubtful.
[Burning money, do you fight Tom? 】
There is no unique charm of Qi Mo. Since its founding in 1997, Qimo has become the largest Chinese portal in Taiwan, and has a high brand awareness. Its marketing methods have also been greatly successful, existing service items include four categories including guides, personalization, community and extensive information. According to Acnielsen's NetWatch 2000 (4-September), the Qimo Station has been "usually using the search engine website", "Internet first stop" and "the most commonly used website" three ratings "three crowns" Other websites leading to other websites with an absolute advantage of 84.4%, 41.5%, 56.4%, respectively. However, Before being acquired by Yahoo, Qimom is only 100% of Taiwan Experience Information. After the merger, Yahoo acquires all the issued stocks, stock options, and warrants of Qido, and the entire transaction amount is only $ 146.3 million.
In contrast, Tom from Hong Kong is much rough. On May 15th, Tom was invested 3009 million, and the share of the largest publication group (Temporary NEWCO), which was established by the computer family and the city-state culture, and got 49% of the equity. Tom takes place to seek new investment anytime, anywhere, and have eaten Yangcheng newspaper (Hong Kong) advertising company, a series of media companies such as Yaja online, and Shanghai Meiya online. The new media platform of the media is beginning to expose. It is reported that TOM's positioning is 20 cities in China, then concentrates on do four-piece business related business: outdoor media, print media, online media, sports activities, and acquisition "Sanlian Life Week" negotiations are in full swing. Among them. We can make an idea that once the time is mature, Tom has not yet acquired a media company such as two cable TV and publishing houses. For the economic strength of TOM, we will not doubt, as long as the need for its own development, TOM will quickly attack.
Going back and then watching the Qimo, it seems that the strength is thin. The existing service project of the Qimo, can be found in major websites in the mainland, to come to the mainland, there is no new model, it is difficult to grab the ideal share, and to develop new areas, there must be strong economic strength. In this regard, Qi Mom clearly does not have a bottom gas like Tom. Tom is crazy when the Internet is low, fighting is financial, has thrown nearly 20 billion, and it seems that it is not hurting the bones, still live very chic. Do you get the Qimo office? I have to have a certain difficulty.
[Financing, have you get AOL? 】
Then the problem above, and the problem of financing.
Yahoo China firmly believes in cooperation with domestic enterprises. Only everyone has the best, and it is best to promote the healthy development of China Internet business. Drunkard is not in the wine, Yahoo "extensive cooperation" truly intention is the network market that dominated China and the entire Asia. After repeated attack, Yahoo, I acquired Qi Mo, appointed the President of Qi Mo, and the general manager of Yahoo Qima China, and overturned the Osah Momo into the motherland's remarks.
According to Yang Zhiyuan, Yahoo and Qi Mo's M & A "is not a result, but the new beginning." Qi Mo entered the mainland, naturally, it is the strongest sound of this "new start".
At this time, at all, today's Internet market, it is no longer the beginning of the year, Yahoo's global income continued to fall in the first half of the year, almost all past Chu songs. At the same time, the United States online-Times Warner and other giants have grabbed the mainland China and have a strategic partnership with Lenovo. When the two sides shot, I finalized the total amount of investment of $ 200 million. Mr. Lin Dongmao, president of AOL International, pointed out: "The establishment of joint venture companies has shown that two companies are facing extraordinary opportunities to open up the potential China Internet market. Aol is known for the convenience of easy-to-use features, is this advantage Make AOL to be the world's most popular online service. The number of Internet users is rising, and Lenovo and AOL have paying great attention to customer needs, coupled with Lenovo in the Chinese market leadership, brand wellness, and excellent management team, Lenovo is AOL expands the most ideal partners in China in China. "
If you doubt the prospects of the two giants, that is just a mason. The domestic network has such a big hand, and later people want to achieve such a strategic height in cooperation, I am afraid it is difficult to have. As soon as I see, I'm seeking partners in the mainland, one is difficult to find a partner like Lenovo, there is no other than buying you; the other is that Qi Mo is also like Aol, one is $ 100 million. If you can't join the ideal strategic partner with powerful traditional enterprises, Qi Mo is very jumping out of the strange circle facing the mainland portal. It is just a good-looking aerial pavilion. It may be very busy, it is afraid of can't Silver in the user pocket.
[Guardian, have you resist cold flow? 】
At the beginning of the year, I heard that Yahoo ordered Momo to develop the mainland market, people were wonderful. Yahoo is clearly fighting for a few years in the mainland, and He Li is standing outside Sina, Sohu, China, Netease, and has a "international portal" school, which is also sufficient. In the portal, Yahoo is called the gas, the background is broad, why do you have to pay for the occupation of the mainland market and Qimo?
It is now in that, maybe since then, Yahoo has nothing to do with the development of himself, burning money, but the city is not going to do, the dream of China's network overlord is getting worse. It is no longer that Yahoo has to take his own policy, push the Qi Mo to the first line.
The situation in the mainland portal is quite embarrassed.
Sina has just announced the 2001 Fortune Fortune Finance Report, the net loss of net loss was US $ 36.4 million this year, that is, $ 0.91 per share. As of the fourth quarter of June 30, 2001, the company's net camp reached $ 5.8 million, 5.7% lower than the previous quarter, and a net loss of $ 8.2 million in this quarter.
China.com has a net loss of $ 58.7 million in the second quarter, which increases by 1.1 times higher than the previous quarter.
NetEase was smashed by the fake billing wind wave, and it was worse than by the Nasdaque.
Tom.com The second quarter of the second quarter of June has reached 14.5 billion Hong Kong dollars, an increase of 89% from the first quarter of this year, and the second quarter has reached HK $ 78 million, an increase of 11% over the previous quarter.
Sohu Company as of June 30, the second fiscal quarter showed that Sohu's days were better, and the net loss was reduced by $ 944 million, down to $ 3.3 million, a decrease of 22% from the first quarter. But it is still a loss!
In a dilemma of loss, the portal is explicit, unknown, forced to turn. Sohu has called himself "China's leading network media, communication and e-commerce company Sohu company", no longer mention "portal"; Netease is also a major adjustment in business model: future Netease = advertising game wireless service; Sina is actively seeking mergers and acquisitions, according to the news from Taiwan, Sina is likely to marry others at the end of the year. It cannot be denied that there is a fatal defect in the profit model of the portal, such as free service that is difficult to cover, and advertising revenue is not enough to support the website's free operation. In the face of such embarrassment, the brand of the portal is coming to the mainland, is it necessary to be self-reliant?
The mainland market is attracted, and Sky Mom has wanted to make his business, then the mainland is also a must because of the way. At present, China has become a main battlefield for global IT industry. Taiwan IT manufacturers have moved the mainland. No matter how much the risk is, from the long run, the mainland is much more than Taiwan's opportunities. Moreover, Qimo is only integrated with continent IT industry, and it is possible to find a larger growth space.
It is reported that Yahooi will strengthen its own core competitiveness, such as search engine functions, email services, etc., and integrate Yahoo's broadband video content characteristics. Lu Dai is full of confidence in the mainland market. It is said that we will try to seek local talent participation in order to weaken Yahoo's foreign color, Yahoo's business team in the motherland's mainland. At the same time, Yahoo Momo is translated from the website text, and it will highlight the flavor of the motherland, and supplemented by e-commerce and enterprise services.
I hope that the Shuimo Station in Taiwan can be reproduced in the mainland market, and go all the way, go to a brilliant tomorrow.
