The big and small networks have begun to charge. When this is the main source of economic sources, Sohu actually takes the way, and holds a free big flag. So, Sohu also has become vigilant, announced to launch a new free email service - "Sohu flash mail", saying that this email "speed increase, fast," Zhang Chaoyang, even confident, choose Sohu flash email, Will make users build their more efficient scratches ⒂ 澜 缃涣 鞯 鞯 缑妗?
However, the gradual decline of the portal, the dilemma of the network company and the deep contradiction of the new economy have made Sohu's moves to be too high-out, and it is highlighted to accept it. Just like at the current situation, the portal can get a million billion dollars, which makes it difficult to imagine, high. For a care, everyone's eyes are staring tightly in Sohu. What is the intention of Sohu? Can you achieve your commitment?
Sohu is free big flag, is it, not?
Sohu has not launched a free flash message, everyone is guessing Sohu will not take a lot of boats like other network companies. Most people believe that Sohu email charges have a large possibility.
This judgment is very reasonable. First of all, it is of course based on its performance and financial status on Nasdaq. Since Sohu has launched in Nasdaq, the performance has been disappointing. Just got it on the market, I encountered Waterloo. I haven't had a lot of us again. From the $ 5 club, I have fallen to around $ 1, and I have faced the danger of the resumption. Everyone has a small value of its income, and there is too little business income, which undoubtedly leads to not trust. The email fee is a good opportunity, how much can add some "ammunition" to Sohu that is elapsed. Second, the trend is made. As the saying goes, I have already charged the time of Junjie, Sina, 163, 263 and so on, China.com also released the wind to charge, and the Sohu in the difficulties follow the wind, no one will pass it.
Therefore, when Sohu announces that the email is not charged, and the new lightning free email is launched, the people are shocked, and there are two distinct views, that is, resolutely negate, absolutely support.
Resolutely denies: This view is mainly analyzed from Sohu from the financial, trend and practical conditions. It is believed that Sohu launches the action of flashing email, will be lost, so that Sohu is fired. Searching this is a swelling face and fat, there is no much money, but also to increase the quality of the email address, improve speed and performance, simply in the power. Vanity, a typical Zhang Chaoyang model. Deliberately leave the masses, unique, will eventually arize. The stock price fell for 3 days, that is, the evidence. The behavior is reckless, it will pay the lady and the folding.
Absolute support: After Sohu launched a comprehensive free flash message, most people still supported and agreed, and the Sohu is full of confidence, thinking that Sohu must be fame and fortune. They said that for users, Sohu's powerful free mailbox is like the oasis in the desert, giving people warm and comfortable, high-year-old also expressing the happiness in the heart. At the beginning, I was free to go to the end, I'm very excited, there is a buddy. It will definitely attract more netizens to register and log in, win more eyeballs and benefits. Sohu is a sense of praise to me, we should pay attention to the love of German.
In any case, the two distinct views are constantly spread. The posts of netizens commented have to be online, and many places even launched an online debate, and they were hot.
So, why is Sohu to cast this bomb in the current intense situation? Sohu this move, will it make him get it on?
Sohu, dream of dreaming "Allies"
In fact, carefully analyze it, Sohu is going downstream, launching a free flash box, very compliant with Sohu's personality, with Zhang Chaoyang characteristics, is to be scrutinized. Zhang Chaoyang is good at planning, longer than making a show, and other websites have charged, and there is no doubt that I have given him a stage for a long time, and Zhang Chaoyang, which is not deserted. Since Nasdaq is unfavorable, Zhang Chaoyang is painful, summed up experience, and rarely declares, a large-scale interview. However, the cock is to be called, but it is only when he is bright. Zhang Chaoyang is also waiting for the time to wait for the show. Since June, the Internet has set off a charging of the charge. The big and small networks have sacrificed the fees of the fees and opened their knives to the user. In particular, Sina and China's charging behavior and charging intention, but also in the industry. Sohu is able to stand up to medium streams, and the tide of fighting fees is naturally a big news. It is a great plan.
The free mailbox is launched, and it is also in line with the competitive environment of the portal network, which is in line with Sohu's situation. Sohu has been unsuccessful, and he wants to be a boss. But it has been comparable to the neockets and has no chance to vent the Sina. When I was just launched, I was poured cold and knocked over a heart. Since then, the operating conditions have been not good, there are not many netizens, and the business income is small, only half of the Sina.com. Sohu, of course, I want to charge this opportunity to charge this opportunity, and retaliate the competitors and go back with the new wave. In the case of the current network, the new wave charges have aroused everyone's anger, and they have lost some people. Sohu free email, will win the people, add chips for their competition with Sina. For example, a media investigation statistics show that there are 50.86% of the email charges at all; if they charge, most people prefer to use the famous names that are not enough to ring free email. This survey, supported the free action of Sohu, and added a bit of confidence in the position of Sohuo to win the "network owner".
From the actual look, Sohu Free Mailbox has been introduced to a certain extent, and increase the registration rate and increase the user. After Sohu launched the flash box, he became the focus of all the attention, and the news of the tired news was introduced to the flash box, and the free mailbox has brought free publicity and won the user's support. In addition, the charged mailbox also rushed many netizens to Sohu, because the network leveraged the life of the free mailbox, and netizens will leather the life of the toll network. Many netizens have publicly stated that they do not have to pay the email, turn closer to Sohu.
Therefore, Sohu launched a free flash box, although there is a big risk, but the Sohu itself is greater than the disadvantage. Regardless of environmental analysis, it is still from strategic planning; no matter from it to the speculation, the actual effect is seen, Sohu will profit from the flash box, pave the way for the profit.
Sohu profit, hope that the road is long
Personal, perhaps the big talk of the eye. However, now come to sell the theory of the eyeball economy, everyone will only say that he does not know the time. Now I can't talk about the Eyeball economy, but when I talk about the profit.
In fact, the unlicens is not important, the key is to make profits and greatly profit. However, in the current point, Sohu is profitable, hope is very large, but the road is long.
For more than a year, Sohu has conducted reform and innovation for his own shortcomings, and concentrated on internal finishing, optimizing the management team, achieving business adjustment, strengthening value-added services, exploring profit models, adjusting advertising models, management and business, etc. Aspects have innovation, and there is a small seize. In order to get rid of the loss soon, make profits, Sohu, do everything possible, and open the source. In terms of business income, in addition to launching a full range of advertisements, Sohu has also strengthened non-advertising income, open source current: forming core products such as classification search engines, Sohu SMS and alumni quadrant; conduct personal e-commerce, enterprise e-commerce and cross-platform Services of services; launched a personal financial center, shopping mall and mobile phone short message service; proposed ASP overall solutions with online roadmaking as a core; in addition, the .CC International top domain registration service will be implemented. International top-level domain registration services and a full set of value-added services based on domain name services. Comprehensive service and innovative value-added services have created a good financial figure. According to the financial report released by Sohu in Beijing, net operating income this year reached $ 29 million, an increase of 17% over the previous quarter, an increase of 116% over the same period last year; not online advertising revenue accounted for the total amount of revenue from 15% By 23%, the book gross profit is almost doubled, reaching 22%. While receiving a sharp rise, the company's expenditure has also declined. According to statistics, the company burned to $ 3.1 million in the second quarter, reducing 30% over the previous quarter, while net loss reduced more than 940,000 US dollars, reduced by 22% over the previous quarter. If this kind of good momentum can continue, Sohu is not far away from the moment of being lost.
However, with the continuous improvement of China's communication level, online competition will continue to deepen, and competition is also more intense. Sohu wants to make profits, to re-win the trust of investors and investors, and have a long way to go.
Cultivate the core competitiveness, walk the road, launch something that others, and establish its own value chain. The competition between China's portal website is very lively but not on the plan, that is, because all portals in China have their own characteristics, there is no core competitiveness, leading to the competition between the portals. In China, the differences between each portal is not big, the content is similar, including phase, structural thunder, see a portal, is equivalent to see all the current portals in China. This portal has the business, other portals have it; one has opened a value-added service, and several other people will become a "competition" in full swing. This kind of "competition" can improve China's overall network level? Sohu wants to break through, must first jump out of this strange circle and take your own way.
Treatment with the relationship with the traditional industry, using cooperation or superposition with traditional industries, providing more choices and more profitable services. A few years of exploration and practice prove that the network economy is inseparable from the traditional economy. It should regard the network as a tool, which can give the traditional economy into the wings of the traditional economy, to achieve the legacy leap under traditional conditions, and do not do it under the original conditions Things to do. The network economy combines with the traditional industry, combining a strategic partner with traditional industries, support each other, which will reach a win-win situation. Sohu has a breakthrough in this regard, it should benefit endless.
It is necessary to continue to explore profit models, win customers in the fierce market competition, win orders and business. This problem has been plaguing Sohu and other almost all network companies. It seems that Sohu seems to be on the road, and it has been some as it can continue to innovate. Sohu should be able to take off early.
