The establishment of a website project is based on a variety of needs. This requirement often comes from the actual needs of the customer or for the company's own development, the actual needs of the customer is to say this transaction. Demand is mostly. In the face of customers who have different knowledge-level customers, the person in charge of the project has determined the success or failure of such website development projects to a large extent to a large extent. Therefore, how to better understand, analyze, analyze the needs, and accurately, clearly expressed to each member of the project development in the form of documents, and ensure that the development process is performed in accordance with the right project development direction of the user's demand, it is Website development project managers need to face problems. In this question, this article wants some of its own opinions and suggestions, I hope that readers are criticized and correct:
First, those people should participate in the needs of the website development project
The demand analysis activity is actually an exchange of communications with customers. Correctly guides customers to express their actual needs with more appropriate technical languages (or help express by the relevant technicians) to clarify the process of project purposes. This process also includes the establishment and planning activities of the basic functions and modules to be established. Therefore, each member of the project team, the customer or even the developer's department manager (depending on the size of the project) is necessary. The responsibility of the project manager in demand analysis has the following aspects:
1. Responsible for organizing relevant developers to conduct demand analysis with users.
2. Organize art and technical backbone representative or all members (discussions with users) "Website Function Description (Preeminary)" document.
3. Organize relevant personnel to repeated discussions and modifications to the website function description (preliminary), and determine the official documentation of the "Website Function Description".
4. If the user has this ability or user request request, the project manager can also assign project members to participate, and write and determine the "Website Function Description" documentation.
5. If the project is relatively large, it is best to have a departmental manager or the person he authorized to participate in the determination of the "Website Function Description".
Second, the complete demand survey document record system
During the process of analysis of the demand analysis, the relevant documents that will be analyzed in accordance with certain specifications can not only help project members will be more clear, but also make a reality text form in the future development process, and help The company's future development project provides useful reference and model, and has become the company 's experience in the project development.
The documents that need to be prepared in demand analysis are primarily "Website Function Description", which is basically the result of the results of the entire demand analysis activities, and the project members are mainly available in the development project. For more clear description of the "Website Function Description" often needs to write "User Survey Report" and "Market Research Report" document to assist instructions. It is best to have a certain specification and fixed format in various documents to increase its readability and convenient reading readers to quickly understand the contents of documentation, and the relevant provisions will be discussed later in this article.
Third, what to investigate
In the demand analysis, there are often many unclear user needs. At this time, the project leader needs to investigate the actual situation of the user, and clarify user needs. A more idealized user survey requires the user's full cooperation, and it is also possible to conduct the necessary training for the survey object. So the planning schedule of the survey: time, place, participation personnel, investigation content requires the joint recognition of the project leader and the user. The form of survey can be: a demand survey list, an on-demand survey symposium or on-site research. The investigation is mainly as follows:
1. The current and future functional needs may occur in the future.
2. The customer's requirements and reliability requirements for customers' performance (such as access speed).
3. Determine the requirements for website maintenance.
4. The actual operating environment of the website.
5, the website page is the overall style and the art effect (when the user can provide a reference site or by the company).
6, the main page and the secondary page number, do you need a variety of language versions, etc.
7. Content management and access tasks.
8. Special effects of various pages and their quantity (JS, Flash, etc.) 9, project completion time and progress (can be based on contract)
10. Clear the maintenance responsibility after the project is completed.
After the end of the survey, the key points of the "User Survey Report" and "Report" are required are:
1. Investigation Summary: The name of the website project; user unit; participation in investigators; the time of investigation started; the investigation work arrangement.
2. Survey Content Description: The basic situation of users; the main business of users; information construction status; the current and future potential functional needs, performance requirements, reliability demand,
Inter-action environment; users' expectations of new sites, etc.
3. Compilation of the survey: Summary of information obtained by the survey (such as the questionnaire, meeting record, etc.).
Fourth, market research activities
Through market research activities, the performance and operation of similar sites are clearly analyzed. Can help the project leader more clearly think of the general architecture and appearance of the website developed, and the project developers can develop a better website while summing up the advantages and shortcomings of similar websites.
However, due to the actual medium, funds, company capabilities, market research coverage has certain limitations, and should survey all comparison and excellent similar websites as much as possible in the research market. It should be aware of the user's surprising point, similar point, similar point, similar point, similar point, and need a certain relationship between the company or the project person in charge. The focus of market research should be placed on related information of major competitors or similar websites. Market research can include the following:
1. Determination of similar websites in the market.
2. The scope of use of research and visit the crowd.
3, the functional design of the survey products (main module composition, feature function, performance situation, etc.)
4. Simple evaluation of the website of the survey.
The purpose of the survey is to clear and guide user needs.
After the research on the survey of the market, it should be written in the "Market Research Report" mainly includes the main points:
1. Subject solution to explain: research plan; website project name, investigation unit, participation in research, research began to terminate time.
2, research content description: Research on similar website work name, website, design company, website related instructions, development background, main applicable access object, function description, evaluation, etc.
3. The functional design of the research site can be used: function description, user interface, performance requirements, and can be used.
4. The functional design of the research site that cannot be used: function description, user interface, performance demand, and is not available.
5. Analyze the weaknesses and defects of similar websites and major competitors products and the advantages of the company's products in these areas.
6. Compilation of investigation data: Summary of information obtained by the survey.
V. Clear demand analysis and output - "Website Function Description"
Under the contract or bidding of the previous company and the customer, through a more detailed specific user survey and market research activities, the "User Survey Report" and "Market Research Report" documentation of the output will be drawn on the "Market Research Report" documentation. The serious summary of the entire demand analysis activities will be clearly clarified by unclear demand for the analysis, and output a detailed and clear summary document - "Website Function Description (Final Edition)" for future project development The basis in the process.
"Site Function Description" must contain the following:
1, website function
2, website user interface (initial)
3. Software and hardware environments running on the website
4, website system performance definition
5. Software and hardware interfaces for website systems
6. Determine the requirements of website maintenance
7. Determine the website system space rental requirements
8. The website page is generally style and the art effect.
9. Probably the homepage and the secondary page.
10, management and content entry task assignment.
11. Various pages special effects and quantities.
12, project completion time and progress (according to contract)
13. Clarify the maintenance responsibility after the project is completed. In summary, the demand analysis of the website project is mainly based on the project leader to determine the degree of understanding of user needs, and the purpose of the user survey and market research and other demand analysis activities is to help the project leader to deepen understanding of user needs. And expand the previous unclear place to make the basis and reference for developing members during the future.
Of course, a successful demand analysis not only requires the project leader or even the joint efforts of all projects of customers, but also has a certain relationship with the company's capacity range. It should be noted that the contents of the demand analysis described herein are based on the ideal basis. Due to the different realities of each company, the reader can learn from the absorption and utilization according to the situation. Important is that according to the company's situation, the system's standardization of such documents is saved and collected, and it is believed that the company's success of other websites after the company will have a great help. (Reprinted from ENET)
