Tomorrow we use the mouse to eat - Qiao wins to "new new human"
Qiao Win is a speech in the "China Entrepreneurship Forum" report department on the second floor of the New Delu Show. When I came in, he was waving his arm and talked about his e-commerce. "I found this thing (- means of e-commerce, reporter note) really do not". " Qiao wins extended a point to click on the front: "There are 1 million food companies in the country, 3.5 million restaurants, 350,000 fast food restaurants. With the computer, how big is you think of?" New New Human " It is not to eat with your hand, but use the mouse to eat. So the traditional industry must break the original thinking method, to adapt to the Internet age. I am afraid that there are few days in the circle, some people don't know Qiao Win and his "Red Sorghum" chain. On April 15, 1995, Qiao won created a red sorghum fast food chain. On February 15, 1996, the Beijing Red Sorghum Wangfujing Division opened, the media said that the media challenged McDonald's "and triggered the second time. Sino-foreign fast food war. Qiao won started with 400,000 funds, the price was up to 50 million yuan. However, Qiao won for more than 3 years, only 50 chain stores in more than 20 cities across the country, equivalent to the end of KFC's 2000 The number of general stores opened in Beijing. Now, Beijing's "Red Gaoliang" Wangfujing Division will also end with the road of Wangfujing. Qiao won admitted that "red beam" entered the relatively low valley state. He feels that the employment is the biggest induction factor. He invested 1.5 million in Shenzhen opened a red torue chain, and found that there was very good business, totaling 200 square meters business area, total sales of more than 30,000. Press this concept, One year is 1.8 million pure profit, the result is the opposite, one year, his store liabilities 1.8 million. He found the store's buyers have bought a house, bought a good Magico, bought it. The mobile phone is more advanced than yourself. 39-year-old Qiao Yong tells this everything, he - the look on his face is slightly sad. His face is interlaced, one, as if it is the imprint of McDonald's challenge He fights for four years with McDonald's. Now it seems to find a new battle export. E-commerce is flourishing, and Qiao Win is still an obsessed with a large number of young people. Once he visited the school, classmates tell He: "Qiao, we have been inseparable from the Internet, we want to use the mouse to be satisfied with life. "This has left him a deep impression. The transformation of probably concept is even more obvious. Qiao wins intends to participate in e-commerce; turn fast food by the traditional industry to the Internet service. The way is very simple, netizens can By directly clicking or entering something you want to eat, it is interactive with the chef. The chef is ready to make; fast meal is fast. His website Chinese name is "online kitchen", English is the comCook website is expected to September Opening, and will start the implementation of its marketing plan. To McDonald's, always learn "Red Sorghum" is ready to continue challenge McDonald's? Qiao Win, on the back of the chair, rush me to open the right hand and have a resolutely negative posture: " This problem is not said. "He smiled, and he revealed the teeth:" We have never given up challenge, and we will always challenge McDonald's. The challenge is not to overcome, but to learn, learn their technology, experience. "It is" learning "rather than" defeating ", Qiao Win is very seriously interpreted. 4 years of challenge, Qiao won the successful experience of McDonald's successfully; McDonald's is suitable for the industrial civilization of the 20th century in lifestyle. "Fast" became a major advantage; second, McDonald's production method is suitable for the automotive civilization era, is a large amount of production; in addition, it has an optimized industrial chain, causing its corporateization, it should be said to plant it The development of industry, farmers, financial industry, etc. also makes the world.
Then McDonald's has a complete set of modern management manuals, management system and management system; it will make a real estate industry, which facilitates its chain development; McDonald's has excellent marketing plan, its localization is very good, it In one place, you can drive the local economy to get support from the local government; there is a very good set of institutions that are very good; the last thing is the spirit of McDonald's entrepreneurs, and that pioneering is admiring. But McDonald's is too rigid, lacks the personalized services required by the Internet. McDonald's has 19 varieties. When will people go to this taste, this is the global taste. Qiao Win was in order to prove that it is the world, it is a dozen countries, where to eat McDonald's, KFC, found that their taste is indeed the same, indeed standardize. Qiao wins, now, now, Chinese fast food and foreign snacks are also standing at the door of the Internet, together with the same run. The single variety, large quantity, unfolirable production method of foreign fast food is difficult to adapt to the personalized characteristics of the Internet era, and Chinese fast food can meet this, so some extent, the network of Chinese fast food must Be superior to the foreign fast food. "We have a lot of advantages", Qiao won the gods and said. "Experts around me", he used two hands to draw a circle, probably expressed much meaning: "We also have 36 varieties of Hongguang buns, steam, steamed noodles, etc.," he The hand continued to "exercise" around and rear to help him make "Red Galant" and the evaluation of McDonald's prosperous. "So Qiao, what is the disadvantage of 'Hongguil'?" I chased it. He helped his glasses, his eyes were slightly turned, and he was so much smile through the eyeglasses: "You want to ask today?" He rose half tone. Then the voice is turned, and the very low sound said: "We lack chain experience in management, develop too fast, too busy, causing some material, talents and manpower without following." - Briefly and brief Reply. Easy people know, Jane is easy to win from Qiao Win like to connect modernization and past. He said that China's chain mode is far from a long time, and this should be a big pride of the Chinese. Ms. Susan, who had a chairman of the US chain chamber, came to China, and she was very excited after I saw the news of "Red Galant". She said that she found ancient China began to have a fast food, and they had already challenged McDonald's. She was surprised, maybe? 'She is halfway to come to China, and the leaders of the Ministry of Trade accompanyed to "Red Gilness" I have visited three days. When talking to Qiao Win, what is the origin of the chain? Which country is chained? Susan believes that it is the United States, the inventive chain is Jew. Qiao won, as early as 5,000 years ago, China has a chain theory, which is simple principle. The "Yi Jing" is simple, "easy to know, simple people are easy to come", it is easy to know it, simple things are easy to operate; "Yi knows if there is pro, it is easy to know Everyone is easy to get close to him; "there is a good job", it is easy to operate, "" There is a big problem, there is still a long time ", you say that everyone can personally personally, you can do it. It can be done for a long time. When he put these "Easy" original words, Susan was very interested after listening to Susan. At the same time, he told her that the first to chain is also China, and there is a picture of the Western Han, opened 12 branches. The simple principle of Qiao Win is his understanding of the Internet. Use the things on the ancient book to explain the modern high-tech, Qiao Win proudly raises his head. Qiao Win considers e-commerce with a magical power.
He has already appeared in the age of 39, and he deliberately blacned the hair in order to participate in the forum. "If I have e-commerce in two years, my hair will not be white." E-commerce in Qiao Win can save great costs for him. A set of ten dollars, people eat in the restaurant, the owner cost is six, with four profits. If it is e-commerce, there are only two dollars; as the United States 1997-1998, its value created by the Internet economy is $ 304.1 billion. The ace is in the hands, and the high score must have on the chain of the chain, and the Central Chamber will resist. But in the turnover, the Chinese fast food is disadvantaged. McDonald's annual turnover is 16.24 million yuan, 160 times the Chinese fast food, that is, the total turnover of 400,000 outlets in the country is the turnover of McDonald's 200,000 outlets. 1/9. Not long ago, KFC also threatened "to open a store every month", in order to increase the expansion of Beijing, it decided to expand the speed of a new store in a month in the future. Soon, Beijing's land Anmen, Silver Street, Huangzhuang, Qinghe have four new KFC fast food restaurants to open. However, it is a bit of gratifying that the snack industry has entered the expressway in China. According to the China Domestic Trade Bureau, the national fast-food industry has nearly 75 billion yuan last year, an increase of more than 20% over the previous year, and higher than the growth rate of 7 percentage points. Fast food continues to create new business methods and development models, flavor specialties, lint restaurants, send food, finished, semi-finished products, fast freezing and convenient fast food, etc., have appeared. As of now, the Quanjid Group has 44 franchise stores, and the dog is ignorant of 35, and there are 67 things in the east, more than 300 Malan. Among them, Maland races are the largest Chinese fast food companies in China, and open a branch in the United States. It has become the third place in China's fast food brand, second only to McDonald's and KFC. There is indeed a huge gap compared to foreign fast food, but Chinese fast food also has a certain advantage. Personalization, is the biggest advantage of Chinese food, and the fast food industry is likely to be reshuffled due to the intervention of e-commerce. Qiao won the eye on the nose slipped down, smiled, thin cheeks, revealing a few teeth. A misty water, full of confidential Qiao Win, understanding, real broad e-commerce is a big service concept, regardless of the product development stage, product innovation, product concept, and product production, sales, after-sales service, and even enterprises Operating, management, strategy, development, all of which are based on the Internet. Qiao wins, thinking, making e-commerce, currently in the traditional Chinese industry is basically three models: the first one is to do a vertical portal, that is, I doing the content, but also to do e-commerce. The second mode is the joint mode. I am a fast food. I am in combination with more than a dozen, I am doing a car. I am in combination with more than a dozen, let's do an e-commerce, which is a joint model. There is also a self-win mode, that is, like IBM, Intel, and Lenovo, I have a traditional system, I will do this e-commerce. However, when traditional industries go to e-commerce, there are several misunderstandings. The first misunderstanding is that I ask you to be a portal, do a trading platform, I don't ask you to do logistics distribution, that thing is something else, you don't work; this, this investment concept is to do business is Be sure to increase the amount of the portal information, have ductility, you go to logistics and distribution, then you will fall into your energy, and even the distribution is not good.
