Do Microsoft is going to a comprehensive victory? 08-24 08:52 / (Tianji CHINABYTE)
IT finally walked out of pure technology, it spreads its market plan with nouns that the average person can understand. Worse, this popularization of popularization has taken to extreme, evolved into catastrophic marketing. First, the "Red Genuine Storm" of China Jinshan Company is then "Hong Enqi", and later she knows that Microsoft is the most powerful, hailstorm.
"Hailstorm" is usually translated into "hail". In fact, individual thinks is more appropriate to translate "ice storm". Microsoft also learned "disaster disaster", but this disaster is not a general disaster - mad wind rainstorm, all companies have died in a few rescue straw, and shouted weakly, but the tragedy did not end. The speed of 200 kilometers of eggs is a big hail, falling from the sky, and smashes the company that refuses to smash the company from Microsoft.
This is not a disrespectful, Microsoft is incorporated into the sac in the Internet world in one step, and the result is to turn Microsoft into the standard of the Internet. . What is NET in? If only the Microsoft explains "Microsoft because users need" ". If the Net strategy, thinking is too simple. Windows is also the product that catering users, but it monopers the software industry. . Net is also the same.
It is only two years from "disaster" to see Microsoft. We can find that Microsoft will continue to release 4 major products in 2002 to 2003, Microsoft will continue to publish 4 major products, all of them make the world movement. They are: Hailstorm (a network solution containing 14 basic users), Windows. Net, office. NET and BCENTRAL (Microsoft Future Business Website Data Exchange Center). Among these 4 products, the middle two publications have been long, but because Windows XP and Office XP are still not officially available, many of them do not understand people. However, the four products complement each other, the system formed by the phase of the phase group is very concerned. When the Internet company fell all the way, Gats finally felt that "traditional companies can raise their eyebrows." Microsoft's BCENTRAL has become the focus of Microsoft's development strategy from a small household. Data exchange between various websites requires this platform. If you guess it, Bcereen should be the abbreviation of Business Central. Microsoft, of course, to turn this website into the center of the network, and various data can flow freely through BCENTRAL platform.
Microsoft must meet the needs of so many users, you must have a global portal. In the United States, Microsoft certainly does not have to acquire, MSN is already the giant of the US portal, plus MSNBC support, the future media world is also difficult to escape the fate of "Yong Microsoft Nasm".
Unlike Microsoft Windows System Bundle, the lawsuit of the IE browser, Microsoft entered the Internet this time, its background is XML - a public unique to any company's extension description language. In the US commentary, XML is like a standard rail, any company can make a train, but Microsoft's train is best. At first glance, everyone is competitive in a relatively fair platform, which is fully compliant with the basic competitive survival concept of the United States. Microsoft's first abandoned "Standard with Microsoft Characteristics" and went to an open standard. But we should see that Microsoft is combining the power of the absolute advantage in multiple fields with such an open competition. If we take a closer look at the recently released Visualstudio. Net and BizTalk (detailed introduction of these two products) can be found on various technical websites), just like Microsoft uses their own VC to capture the standard C market, the "Microsoft" of the development tool laid a Microsoft's leadership in the market. status. A large number of users, the largest portal (MSN), the most authoritative electronic data exchange website (BCENTRAL) is enough to make Microsoft to easily obtain leadership of the entire Internet market. As a critics in the Chinese prophet: Who is the criteria who can control these standards?
Studying Microsoft To subtle, I sincerely admire Gates, admire him and his business in the heart. Gates said that there is no company in the world to be brilliant in two times. If there is, Microsoft is the first. Microsoft said in exactly from the Software Age, from the PC era to the Internet age, every step of Microsoft is very stable. Microsoft is slightly behind the Internet business, and there are some advancing (bundle and stranding to lead to lawsuits), but from a big angle, Microsoft did not commit fatal mistakes. Microsoft has begun to go to a comprehensive victory.
China: Microsoft is not worthy? Microsoft can cooperate with the government to directly enter the office of others. The hardships of them can certainly only know themselves. But from overall, Microsoft is also very easy to use the company's success in the United States, fully occupying the Chinese market.
China Software Co., Ltd. has almost no resistance to the full retreat. Jinshan can live to today is not because of the struggle with Microsoft, but more to invest in Microsoft's non-interesting fields. WPS is still like a banner, from time to time, in our vision, its symbolic significance is much larger than the actual value. Any company, regardless of Oracle, SUN, if there is no ability to compete with Microsoft in dozens of products, almost no hope. Now this war spreads to the Internet, MSN acquires Chinese portals, and it is definitely not a wind. The smooth implementation of ".NET Strategy" must need a large portal website support. MSN directly launched the Chinese version, and the promotion cost is too high, and the other aspect is very unfavorable to Microsoft in China. After all, Microsoft's forcibly enters will cause new "Jinshan Company" in the Internet industry. The current very low-market value of the Internet and the current situation of the entire industry, you can give Microsoft a very good reason to acquire these existing Chinese portals, assisting "Microsoft rice" and "saving .com in water fire", It should be the best propaganda word. Aol is of course also come in, but Microsoft is not necessary to worry, it can make AOL pick it first. Any portal, just take a Microsoft chariot, as long as Microsoft is in Windows. NET Chinese version With a browser like MSN Explorer, it can easily defeat those competitors. We have seen from MSN Explorer, from schedule, email, address book, personal home page, personal network file cabinet, etc. Beading all sites on the server from the display is the easiest choice. The portal has a very embarrassing situation: selling it to Microsoft; in the heart; and Microsoft confront, dead road.
If a portal really uses Microsoft to unify the situation of the integration of the Internet information field, we may have a moral responsibility.
We should learn some things from the "Toshiba Notebook Computer Event" and "Mitsubishi Vietnam" incident. Many media have used more responsibility and morally condemnation to criticize Toshiba and Mitsubishi. But the essence of things is that these two companies are in China's law-abiding company, and they do things in accordance with the regulations of consumers in accordance with China, and there is no illegal. US law is more stringent for consumers, and Toshiba will compensate for an astronomical figures for US consumers. But Toshiba did not have compensation for European users, not because of what discrimination and unfair treatment, because our law did not have such a compensation terms. This is legally explained, there is nothing wrong.
For Microsoft, we have too much emotionalization, too much harsh. Microsoft should have no moral burden as long as I abide by the law of China. If there is no anti-monopoly legal terms, it is absolutely unable to use monopoly to accuse Microsoft. A company wants to survive in a cruel market competition, of course, learning to maximize their interests. American media often make Microsoft as dinosaurs, horror, fierce. But we should understand these metaphors from the angle of visualization. It is really possible for Microsoft to open the Knife. US legal guarantee (at least hopes to ensure) small companies have opportunities for development and innovation, who is powerful to destroy innovation, then the law will destroy him first. Do we still use curse to meet Microsoft, meet a new round of shuffling on the Internet?
