In China, the development, marketing and sales of the game basically have a complete assurance of a game company (distribution is generally responsible for the agency company), which means that almost all the development is also undertaken while gaining all game interests. risk. The game company has several jobs, and there must be an increase in the company's scale and many departments. Such a "communication" between the sectors has risen, and the efficiency will naturally decline. The sensitivity of the market change has dropped, which is slow, which is one of the reasons why some company projects will die. The company should deal with so many aspects, it is inevitable that the unbalanced imbalance of the department has severely affects the success rate of the project, and the risk of the game company has increased.
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??? Discover the United States, the game industry is divided into publishers and developers, and developers are not the core of the game industry. The publisher is the core link of the American game industry chain. The usual practice is that publishers borrow money (not exactly the same as investment) to developers, wait until the product is completed, the developer can get a profit from 20 to 30 points, if it is a top developer, you can get a profit of 60%, However, this is a result of flexible. Most developers are unfair money (so-called earnings can't make money is relative to publishers) to complete the game's production within expectations, if the publisher will make conditions For example: share or reduce the proportion of developers' shares or reduced developers.
??? Investment development, usually use the tax prepaid method, the funds are not in place, but arranged special project managers to monitor the development schedule of the game, injecting funds according to development progress. In order to reduce the risk, most of the powerful publishers will form their own development team or acquire third-party development resources. In the past two years, the "Completion Bonds" system from the film industry is adopted in the game industry. With the addition of banks, the issuer's investment risk is greatly reduced.
??? In addition, publishers must bear subsequent work such as localization, production / distribution, marketing / public relations. In the entire industrial chain, the publisher's risk is the most, and the profit is also the highest.
??? This developer can focus on developing games without having to manage market development, and publishers focus on the development and research of the market, and play a core command throughout the development process. Simply read the entire form and software outsourcing has a certain similar situation, but also want the current book market and the real estate market, this is a manifestation of social division of labor.
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??? The country is now generally the way in the previous way, but there is already a trend to the latter, and the legend is a model of success. The grand success has played a publisher role, but the grand mode is still between Different, you will not be difficult to see carefully. As for who is fine, there should be a market to conclude.
In addition, the current mobile game now has begun to close to the US mode, usually there is a company specializing in the development of the game, accepting orders for other promoters. This model reduces the risks of both parties, and is a cornerstone of the Chinese game market to cross the river. With the development of China's economy, the acceleration of social division of labor will be inevitable from the appearance of maturity.
