After the editor, I feel good, and later, I recommended it, it seems that the hero will be slightly ^ - ^
"Life and death, the success or failure, why" is the evaluation of the future generations of Han Xinyi. "Two service attitudes of life and death, the success or failure of a special player" is the bold prediction of the "World of Warcraft" in China's market prospects.
"World of Warcraft" "Chinese Operation"
I remember that when I just came out of Jiucheng successfully won the first online game "World of Warcraft" Chinese version of the Chinese version of the Agency, there is a friend who has commented on: "Any company agent" World of Warcraft "will only have two possibilities. , Or because it earns a lot of money, it has become a leading game master in China; either because it is unrecognizable, even close closes. "At that time, I didn't agree, after all, there were many agency products failed in the market. Still maintaining a balance of loss, even if there is a small loss, it also supports it. With any agents "World of Warcraft" can only choose between heaven and hell?
Ashes players market demonstration or poison? After the start of the public beta on March 21, I finally understood the distinctive knowledge of the friend. As early as the Chinese version "World of Warcraft", before the mystery of North America, the Korean server experience "World of Warcraft" players published various screenshots, diary, strategy, this momentum is caused. An unprecedented concern for domestic players. Especially in the circles in the author, the surroundings are originally a group of game circles that have already lost interest in online games and even any form, there is no exception to arouse the incredible enthusiasm of "World of Warcraft". Many people can't wait for the domestic test, do not hesitate to spend high-priced trustees to buy clients and moon cards to fight North American servers. More people with no criteria, every day, how many days should be calculated from domestic tests? It can be seen that "World of Warcraft" has a great attraction for the ashes players, and these bone gray players are very huge for other moderate or mild players. Not only because they understand the quality of the game, but they are accustomed to putting their emotions - whether positive or negative - in various forms. Some of them are the editorial or long-term contributors of the game media, and the other person is the backbone of some folk players or is very keen on the popular Forum on the popularity. No game can ignore the driving role of the ashes players for other players, "World of Warcraft" has been given a very high expectation value before listed, which is the result of these players spontaneously propaganda. The word of mouth is the best advertisement. However, as the saying goes, "The greater the expectations, the bigger disappointment", the ashes players have made them extra sensitive to the game's persistence, and their influence makes the emotions produced in these players. Bill thousand times Land, even a diffusion effect. This is also one of the reasons why there are many game promotions with self-known game promotions. In fact, for most players, "World of Warcraft" itself is no longer their main investigation. They did not doubt the wonderful extent of this game - under the blizzard's radioplane, all players who felt that this game was not fun enough to be suspected of being suspected of being "unable to experience the depth, there was a desessment of connotation games. "Shallow people. Players are more concerned about the product services provided by Jiucheng. As the author mentioned above, the "World of Warcraft", the first move of Nine City will be greatly enlarged by the players, the advantages, and defects are also amplified. Moreover, there is a strong boutique policy of blizzard and the high-quality service example of the operators of various countries, and the players demand water from the nine cities. The author has to admit that the Ninetare is really courageous for "World of Warcraft". This is a quite serious test for any domestic game company. Any mistake or consideration may lead to a group of huge players. In order to use a very common saying: Details determine success or failure. Below the author reviews the operation status of "World of Warcraft" in China.
European and American cultural background water and soil is not convinced? "World of Warcraft" can attract the ashes players in a very short period of time to shout, of course, to be attributed to the precise grasp of the game sex. It has always been very fun to develop games, birds who have developed, whether there is a cultural background. The humanized thing disclosed by the most essential place in the game, the author believes that it is the soul of the blizzard game. The "Warcraft" series also served as the "World of Warcraft", "Warcraft III" conveys the Azeroth continent set by Blizzard and the related information of race in this continent to China. Otherwise, for the "World of Warcraft", there is a network game with strong European and American cultural colors. A grand and unhappy worldview, a group of game protagonists who do not meet the Asian aesthetic standards are hard to please Chinese players. "Magic Sword" is similar to the "World of Warcraft" in the battle mode of operation or its emphasis, but because its picture is not beautiful enough, the interface operation is more complicated, which makes many players hope. There is no history of the worldview of "Magic Sword" that has already been accepted by many players. It is difficult to produce a sense of players in the players who have not been understood, and the feeling of MMORPG is the source of fun. With the "Magic Sword", there is also the same destiny in Europe and the United States, the popular online game "EQ", and finally, I have to exit the Chinese market. "EQII" "EQII" agents aged in the near future, although there are also many publicity articles to see all major media, but their piles cannot be reached with the "World of Warcraft". It can be seen that the European and American online games are not the banned area involved in domestic game agents, but it is necessary to be very cautious when choosing the assessment. The success of online games on the cultural background that makes domestic players completely can't touch the mind, will be greatly reduced.
Limited public beta account unified front or intensified contradiction? It is a sharp contrast to other online games to become beta, and a large-scale release of test accounts. The ranch is starking is that Jiucheng is strictly controlled and fully utilized for this limited public beta account. Many people who have received promises have not been able to get accounts or discounts in the final quantity, causing many players' unsuspects, including some game media editing and gaming industry. This dissatisfaction is quickly converted to a speculation: not called internal test, the limited number of public beta is to perform a short-term public beta after the limited public beta, and the server pressure test is performed, and then fly into the charging phase. In order to ensure the high number of high online people in the initial test, the number of expenditures in the limited public beta is strictly controlled to push the player's expectation value to the new height. The author has no intention to explore the authenticity of this statement, starting from the operator's perspective, like the game of the "World of Warcraft", early charges are of course much more than the evening fee, and less pets must be better than multi-send account. This kind of saying is not entirely a hole in the wind. However, although more benefits may be achieved after the charge, some players may fall to the good feelings of Jiucheng and even hate, and the next operation of "World of Warcraft" will have a negative impact. As the nine city of the old operator, it is not completely not considering this problem. Prior to the start of the limited public beta, Nine Cities jointly launched several activities that won the account, not only for the game, but also reduced the ordinary players worried that there was no door to complain. However, these activities have obvious failures, such as Warcraft Hall, Graffiti Competition, Registration Award, etc., are prepared for primary gamers. On the one hand, the ashes player is older. On the other hand, there are many such activities, and they know that the mystery, dissensive to participate in the falsification. In this way, after the test starts, everyone will quickly find that the account is in the hands of the primary player. Many players have no concepts for European and American games. Many people have a story background and world view settings for the Warcraft Series Series. It is a question that the fun of Europe and America is coming from a rich game culture background.). Lereading, many players are still playing games with Korean online games, making some things that are none of the ashes players. For example, a team will rush to grab the troops when fighting, in the integrated channel, the screen is sold instead of going to the auction, only to take the head to choose the warrior career, but will not summon pets at level 18, etc. ... Despite the primary players and Their childish will inevitably exist in any online game, but they have a lot of emergence in limited public beta, but some subhardmetry players are disappointed with the universal level of domestic players, and then the "World of Warcraft" Chinese version of the future game environment feel disappointed. Players have said that I would rather give up the World of Warcraft, and I will never want to play with the kimchi players who have a skilled Korean online game cut. For the "World of Warcraft", it emphasizes the game of teamwork, even if there is a player in the team, it is very likely that the entire team will fall into the game emotions of the whole team or seriously harm other teammates. What is the "World of Warcraft" that is full of kimchi players and the money-making studio? This is a problem that many ashes players who participated in limited public beta were discussed. If this part of the player is finally lost, not only for the nine cities, but it is difficult for "World of Warcraft" itself.
Product service operate cost or source of profit? Finally, it is finally necessary to talk about the most concerned service issues that are most concerned about the most concerned. In fact, the author has always had a question when writing this article, is the current character of our media and online game operators to define this role in China's online game operators? Doir their duties are just a proxy foreign or domestic game, maintaining the server's normal operation and selling point card? I think the core content of online game operators sell should be service. However, during the choice of game, the domestic player is mainly considering the quality of the game, and the service content provided by the operator is almost asking, only when there is a problem. Operators are also quite low in this regard, always in order to promote their own agent's games, and rarely packaging their service brands. Although this approach can play a role in "good steel in the blade", it is largely, and the performance of the operator is directly hooked directly with the game selected by the company. All publicity is concentrated in the game itself. If this game can be tested, the player will naturally have forget to return, bring huge benefits for the company; if this game is insufficient, there will be no more nostalgia when they leave. In this way, it is better to create a team that can provide quality service (service including technology and customer service), and then focus on its ability to provide more comfortable game space for players in the middle of the promotion, establish a brand image of operators. Finally, no matter what the company agent, as long as the quality is going, the player has the urge to try. Of course, the above is only ideal considerations, and the author's meaning is that the combination of both services and products is the lifeline of online game operators. At present, most of China only pays only products and completely ignoring services, regarding customer service and technical maintenance personnel as part of the cost of company operations, but I have never thought that they can bring profits to themselves, and make themselves Established on the tide of the online game industry.
