According to the knowledge of English in advertising, there are several places to pay attention to in the trademark or enterprise name naming, and the commonly used noun should not be used in naming. The composition of the general English trademark can be created by: OMO - the mystery, Maxam - Beauty, there is a thumbnail:
Pepsi - Pepsin, GE - General
Electric, due to language, some trademarks are named after name or item name: such as Santana - Landscape, SHANGRI-LA - Shangri-La, Avon - a river, this is ok, because it can be said to be a kind There are no names, but Chinese can not be written in one sentence: avis - all vehicles instantly suplied, is also a method: DURACELL - DURABLE CELL (金 霸 王), Contac - Continuous Action (Adj N) (Kangtail), Dormobile - Dormitory Automobile (N N), Timex - Time
EX (N Adj) (Tian Table), NatureLite - Nature Lite (Adj Adj), the following principles, require easy reading good-looking,
Prefix, performance prefix like: Ultra (super) - UltraEdit, Accu (precise) Accu-Date (data processor)
In English products, trademark names, you can use the manuscript method: Mr.clean (detergent), praise: Omega, Contrast: Poison (perfume), symbol: Big Banana (Ball Pen).
When the trademark word is spelling, the first letters are capitalized, or all letters uppercase, or the specific letter is capitalized, the trademark is not too long.
There is no grammatic characteristics in the trademark word, the pronunciation is required, in the trademark, some pronunciation letters can be replaced by other letters like pronunciation, playing alterations, see
You can become a C-U this abbreviation, but the pronunciation is the same, and the clock can become Klock. The first letter pronunciation is the same as the specification in the logo word design and all traditional English.