The Chinese people have an old saying: "learn to use". I have been sealing this sentence as the god, because I only use the use of the effect to see the effects, understand the lack of learning, enjoy the joy of learning.
The search engine has not made a big breakthrough in the past two years, but it is gradually moving towards maturity, going to business. It is these two years, and some spare time is used to do some development and research. When I gradually understand more, I also ended the single gun. Future interest may turn to classification technology, so I hope to use this series to grow up the end of the year.
The so-called hover, in fact, it is very obvious rule in some lives, but in the field of search engine, it is not so prominent, the reason is the most important thing because the search engine is still developing, the market is still further intensified. Competition, these mage rules are more or less reflected in the current search engine. It is believed that one day, these rules will be seen more clear and deeper.
One of the hustle rules of search engine
There is such a story in "New Testament Matthew". Before a king, he handed three servants. Everyone was a silver, told them: "You do business, wait for me to come back, come and see me again." When the king came back, the first servant said: "The master, you will give us a ingot, I have earned 10 ingots." So the king rewards him 10 city. The second servant report: "The master, you give me a spinning silver, I have earned 5 ingots." So the king rewards his 5 city. The third servant reported: "The master, you give me a spindle, I have been covered in the hand towel, I am afraid of being lost, I haven't taken it out." So the king's order will put the third servant's ingot Reward to the first servant, and said: "Anyone, even if he also takes him. Anything, but also give him, call him more beneficial."
This is the Matthew effect.
Simply put, it is to let the rich are more rich, so that the poor is more poverty.
For the search engine, the Matthew effect is a mirror. After 10 years of development, Google, Yahoo, etc. have become the absolute mainstream of the market, and profit sharing tends to be with these super-large search engines, not small and medium-sized search engines.
For example, you can make a search engine, the traffic is 1/1000 (this number is not big, the daily independent IP is about 60,000, and the size of about 300,000, about 3, 4 booso.com is much bigger .), But the return and the value of this search engine absolutely no 1/1000 (this approximately 60 million US dollars, or 500 million yuan).
The Matta effect can also react in the market tend to differentiate, tend to make the market share on one or two giants. Because the market's investment in the leader will get a higher reward, the opportunity of advertising / cooperation will follow the Matthew Macultus and become the Dongfeng of the leading sheep.
The Matthew effect is also manifested when the search engine becomes a leading sheep, it is possible to aggregate more funds to extend this advantage. For example, when a series is also manifested when the search engine is a leading sheep, it is possible to aggregate more financial manpower expansion. This advantage, such as initiating a series of other business MP3, Pic Search, Vedio, etc., consolidate and expand advantage.
So where is the value of the small and medium-sized search engine?
The market is cruel, which can predict that most small and medium-sized search engines will be detached from the perspective of the economy. It will not be a simple search engine that can be preserved, maybe it is an added value by a website, maybe Turning to the company's internal search, etc., there is no significant differentiation in the market. 2> I have previously written 20/80 rules to reinterpret, here, here, from the new:
20/80 rules are also called the second eight law, that is, the law of Baleo. The Law of the Baleto was the inventions in the early 20th century in the early 20th century. He believes that in any set of things, most importantly account for only a small part, about 20%, the remaining 80%, although it is a majority, therefore, it is also known as the second law.
In the design of the search engine, it can be said that most search engines have 80% of the results in the first page on the search results, only 20% of different. But it is this 20% make different.
This 20% difference is also the gap between different search engines, and it is possible to improve these 20% will be critical to a search engine.
On the other hand, for a search engine, for example, you can spend 20% effort to achieve 80% of the effect, and we want to increase the remaining 20% effects may cost 80% energy.
A simple example, a search engine is still a primary, perhaps the accuracy of the word and search is around 80%, you want to further improve, may adjust 40,50 parameters, adjust many factors, consider a lot of algorithms After spending great energy, I found only one point, adjusted, so three, maybe for a long time, 90% have been found for a long time, this 10% is a big breakthrough, but it is necessary to take the efforts to be from 0 % To 80% is much larger.
The gap between the various parameters of the search engine may only have a few percentage points, but these few percentments are real differences, they really have to create victors and losers.
From a search aspect, 20 80 rules have additional significance, 80% of search concentrated on a 20% small number of keywords, that is, 20% of search words have 80% of overall search flow. Search The word frequency can be obtained through the daily statistics of the search engine, in some special cases, these distributions can be used to make very good corrections for search engines.
3> The car mentioned in Google's "breaking window" mentioned that the spam will spread more spam, this is the reflection of the search engine breaking window. First explain what is broken window Theory: "Broken Window Theory" reflects the details of the details of people, and the details of the extension of the overall impact American psychologist Zhanba has done a "car experiment", will The two exactly the same sedan were placed in a poor, dirty-chaos, and the latter car was so fast, and the other will be intact after a few days; if Break the sun-covered glass of the car of the middle class community. After a few hours, the car was also stolen. Later, on the basis of this experiment, the US political scholar Wilson and the criminalist Kailin put forward a famous "broken window theory": if someone has crushed a piece of glass, there is no timely repair, others may Affected by some suggestive conjunctions, breaking more glass. For search engines, the examples of the front Chedong have been very obvious. As more people recognize that the search engine can get more interests, the illegal disciples can certainly go back to try to use a variety of cheating methods to disturb the normal score and search results. If the search engine is not stopped, this situation will flood, and it is best to have more troublesome to process more about the closer to affect the closing of users. Look at this search result Google search in the world without thieves free movie download, you can imagine such a result is a change in spam. The inference of the theory of breaking window is to pay attention to details and prevent micro. Once there is a first spam appears, the instant stop, then the back spam may not be so easy to go to search engines, because after all, people who dare to do the first (first breaking window) or a few. Take a look at Baidu and Yahoo, which is blocked on the window, which is better than Google, so the spam that can now be seen is basically from the results of Google. Google Adsense? I have written a few articles about Fraud Click (click deception), and the broken window of Fraud Click has pushed the Custard's company in the court with Google. However, another more severe broken window appeared again, the direct crisis to Google Adsense survival: advertising content cheating. I saw that almost half of China's small website was cheating when Google Adsense was cheating, which used the IFrame nested cheating, then called another JS code to publish an advertisement with the original text, such as housing loans. AdSense, such as credit card applications, from I for the first time, it has already been disasses in the past two months ago. Broken window, a small gap, a few drops of leakage river, maybe it will rush an empire. 4> "Flock Effect" refers to a common phenomenon of market behavior of some companies in management. For example, a flock (collective) is a very scattered organization, usually everyone blindly rose. If a sheep discovers a fertile green grass, and has a fresh grass, the later flock will be on a ripping, chasing the grass there, completely, the wolf of the tiger, or can not see others Have better grass. The emergence of the flock effect is generally in a very competitive industry, and there is a leader in this industry (leader) occupies the main attention, then the whole flock will continue to imitate the leading sheep, lead Where is the sheep to graze, and other sheep go to gold.
