Sohu IT exclusive comment This is destined to be a hero far away. Although the dream returned by the king has never been disappeared from their hearts, no one can deny: When Wang Yongmin, Wu Xiaojun, Yan Yuan Dynasty, Zhu Chongjun's name gradually hide from the new generation, Seeking Bo Jun - this Chinese programmer's banner and he led Jinshan dilutes behind the golden horse, in the word treatment, translation, anti-virus, is not happy, after the "excellent" sells excellence, After the listing of the listing rumors, the next "Jinshan" will be from? Through the study of Jinshan's organization, we can clearly see the game business and software business, and the Lei Jun and the Wang Feng responsible for marketing are jointly managed, which seems to show that the Jinshan Strategy has begun to transform to the game area. In other words, Jinshan has been considering the problem of stripping profitability is far below the game business. Although Jinshan's software sales have been brilliant, it is important to note that the channels of excessively dependent on federal software have led to the lack of the sales channel strategy of Jinshan, on the other hand. Jinshan does not seem to go to the altar in the garden in the Government, and in fact, although Jinshan has repeatedly won in government procurement, the amount is actually very small, and there is also the same thing about the national industries in this country. However, after all, the market competition is cruel, relying on policy support is not long-lasting, after all, the enterprises that need to support are too much, and Jinshan is also slightly exhausted in the battle against foreign software, how long is the red flag of Jinshan National Software? ? We don't know. In many industries, this sentence is popular: no second, only the first. The Lei Jun, which is approved by the programmer, naturally, as the essence problem he considers the transition of professional managers is to persuade investors to save money, and Jinshan is likely to be a cup of wine. It is necessary to have sacrifices to be available, in order to achieve the satisfaction of investors, especially the satisfaction with the harsh foreign investors, Jinshan, will of course deliberately create a game concept, whether it is a grand or nine cities already made the episode, or Based on Jinshan yourself. The idea that the capital market has set up a bit. Since the online games such as Swordsman, Feng Shen Bi, Jinshan has a comprehensive transformation of the game industry to the game industry. It is more obvious that this is more obvious in Jinshan's mobile game love planet online. As for the legendary Jinshan Online and so-called MMS, multiple Internet value-added services, search engine, and network products, it is estimated that it is difficult to mention the schedule, basically, in the dead belly. This is the intrinsic stubborn in Jinshan, doing things greedy. When doing software, play software, anti-virus software, education software, office software, think about the pain of Colihua! After all, the era is different. I can develop WPS to develop WPS to fight 200 people's research and development. Now I have a relatively imperfect Jinshan, which is relatively imperfect. It is difficult for employees' cohesiveness and influence, which is also a potential manpower of Jinshan. risk. Eye people are clear, with the current profitability of Software business in Jinshan is not enough to support and win investors, whether it is from a value investment perspective or from a conceptual investment perspective, the capital market is impossible to accept a main software concept. The situation is now this level of Jinshan, or even if it accepts, the price of Jinshan will also be very low. Although online games still have such risks, but from the industrial layout, from industry identity, from investment bank rating To analyze, at least it can be said that opportunities are greater than risks, even if only 10% of online games make money, the author is still thinking. And from the agent to compete for Jinshan online game agency, at least Jinshan is a 10% camp. Therefore, Jinshan is actually a time problem on software business, even if the overall listing, the future will quickly make strategic adjustments, and Lei Jun will not let software pale reports affect the excellent profit of the game.