Sony is about to announce the information of the industry and players "shock", formally carry out auction services for game virtual items. It is a huge shift in the past six years.
Most people now know that online real auctions, this is due to various auction sites. Virtual items used in various multi-person online games ------ The transaction of computerized assets is mostly made by the continuous emerged underground auction group. The scale of this underground submarine market is estimated to reach 1 to 800 million US dollars per year, while Sony's game Everquest accounted for 20% of them.
Now SONY Online Entertainment (SOE) has joined the "virtual trend" ranks by opening the official auction website. STAANGE. In the letter to the player, SOE's Chairman John SMEDLEY indicates that the Everquest II player who will start on a specific server at the end of June, and services services for merchandis, coins, and roles. Later, based on the player's feedback, consider introducing item transactions and more game servers that can be traded for more types of games.
SOE declares that the auction service of the auction service is safer than the company's recognized informal auction, making the personal privacy of the trading participants to be protected. Due to the transfer process of the SOE control item, the virtual items are not taken to the game database, which is really achieved, which can effectively prevent fraud. After the transaction is completed, the relevant item delivery and payment are automatically performed. However, SMEDLEY emphasizes Sony just to contribute to the transaction, it does not sell virtual items.
John SMEDLEY mentioned when explaining the cause of auction services: "Unrecognized online game secondary markets grow rapidly, we are more and more players are involved in it", and "in our opinion, constantly innovation and transcendence It is always wise. "SMEDLEY believed that its auction service creating the industry's first river, will establish a new standard for sales online games, which helps to indicate the direction of the industry.
Source: ENET Silicon Valley Power
