1) Product Manager is a small general manager. 2) He (she) must be responsible for the profit and loss of a product or product line. At the same time, there should be corresponding permissions and compensation. 3) The product manager must be a talent, must have extensive experience, not just technology or just sales experience. 4) The product manager should not have too many soldiers, it is best to have only one soldier: product marketing assistant. The more soldiers, but the more fails this product manager. Because the product manager is not a business manager. To be so many soldiers, simply get a health system. 5) The Division is easy to manage, but it is costly, and it is difficult to play together. The product manager is not a manager of the business department. 6) The product manager must coordinate the work of various departments and put all kinds of work around the product he is responsible. If the various departments of the enterprise are all kinds of copper money, then the product manager is the money string. Without the money string, those money is isolated, useless. The product manager management system is not a matrix management. 7) He is responsible for the development schedule and market promotion schedule per week, he is responsible for sales progress, he wants to have a weekly cost expenditure and sales income. The product should be his son, each department is only a nanny, although the diaper is a babysitter, but the responsibility is at the son's parents. 8) Each product, you should have your own virtual account, you can't eat a big pot within the company. Not only do people can't eat a big pot, but each product cannot eat a big pot. Each product should have its own plan schedule, and everything is in master. Each product should have its own credit book. Be a distinction and penalty. 9) The development department is also good, the market sector is also good, the sales department is also good, to regard the product manager as its own independent customer, if the product manager is not satisfied with the department, the product manager has the right to seek alternatives to the outside of the enterprise. The cost accounting is also the mutual accounting between the department and the product manager. In this way, in addition to the general manager, each product manager will also pay attention to its own cost, and the cost control capability of the company is undoubtedly greatly strengthened. 10) Although the product manager is a good stuff, if it is not easy to use, it will be like a job, it is not as effective as the traditional management model. If you use it, you will play 100 times power. Can you use it, you have to have guts, and you need to be honest. 11) A person who does not understand the technology, does not understand the product manager, a person who does not understand cost management, does not understand the people who communicate, do not understand some people who sell, sitting unstable. 12) The product manager is called from the rain of the bullets. Not helping. 13) If a general manager has two qualified product managers, he can go to fish every day, and you don't have to worry about what the company will have trouble. 14) The product manager is like a business, and the company is like an picky bank, the product manager's own product plan, it is necessary to be like a business plan, detailed, full action plan, the plan has a product Planning, development cycle arrangements, target market positioning, marketing plan, sales plan, cost and profit expectations. Only these can fully convince the Board and General Manager, this product (or the version) can be on the horse, otherwise the plan must be denied. In this way, don't worry about enterprise investment mistakes. Product Manager's remuneration and overall investment income of the product hook. You can also engage an annual salary system like entrepreneurs.
