What is the free online game?
At present, the joyful digital "free hurricane" market promotion activities have risen sharply "secret transmission", "fate II", "Rainbow Adventure" three online games rises sharply. For free this emerging operation mode, domestic includes Jinshan, Shanda's online game giants still remain silent in this field, and the industry has also said. Some industry insiders believe that the free model uses some online game operators to kill a bloody road in a fierce competitive market, although it is vigorously promoted in Korea, most of the domestic manufacturers have no corresponding technical conditions and market operation capabilities.
Some insiders believe that the domestic online game industry is currently in a growth stage, and because most operators do not have the operation experience of the public entertainment industry, the profit model is limited to the player's charge. At present, the majority of network operators will put their eyes on their own, launch a large number of homogeneous products in the same way in the form of the style; indifferent to different groups of consumer psychology, can't talk more New demand development. With the further development of online games, online games will inevitably learn to develop various surrounding value-added products, form resource integration with traditional industries, and form a variety of profit models. At this point, the free mode is just starting. The next step of online games must be developed towards the content, brand, and industrial chain.
At present, my country's online game manufacturers are close to 300, of which the game developers are about 150, second only to South Korea, ranking nearly 200 models in the world. As the market entrants have gradually increased, the cakes in the domestic online game market will continue to be big, but due to the single operation mode, the investment of huge funds does not bring more fresh breath to the online game industry, a lot of funds spend the game. Pharmaceutical, advertising and media, a large amount of energy is used in the killing with existing peers. This does not bring the victory in the industry. The online game industry itself is characterized by high funds, and the brand and market have set barriers to the promotion of small and medium-sized online game operators.
In fact, several online game operators have not entered the free model due to historical reasons, but they have begun to explore based on its huge customer base and good brands. The combination of the grand surrounding product chain and traditional supermarkets, the interchange of the advertising resources of Jinshan Company and the advertising resources of the Lagun, the real exchange of virtual items between net fans, the new open advertising location in Korea online games, no exception It is expected that while online games are rapidly developed, with huge fixed consumers, and gradually enter the mainstream culture, the online game industry will be a new entertainment, communication platform that has a significant social resource, will be Excavate its business value in exchange and cooperation with traditional industries.
However, it is undeniable that China's online games can learn from foreign counterparts, after all, online games are emerging entertainment industry, which can only refer to other entertainment industry in business cooperation models with related industries. That is, the lack of experience in the online game industry and the lack of business talents in cross-industry also seriously restrict the exploration of innovation paths. At the same time, because many small and medium-sized game operators lack the large-scale fixed users, they are subject to great resources when exploring new game profit models, in the interactive business model of social related industries, more Many is the power of the traditional industry.
From this point, it is just a model, a brave innovation and exploration. Requirers behind the carrier requires excellent resource integration capabilities and commercial creativity, many game operations will inevitably fall in exploration roads On, it seems brave and tragic. However, from commercial social substances to spiritual exchanges and development prospects that the information technology can foresee, this is just the darkness before the industrial integration.
Perhaps, we should not pay attention to where is just a free mode, and we should pay attention to how many pioneering activities in 2005 game operators.
