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The true and lie of China "ERP Popularization"
What is China's ERP application status? Does Chinese companies have a ripening for ERP? ERP itself is a tool. If the management itself can't keep up, then a good tool is useless. And companies are increasingly realizing that tools for their own benefits are what they need. So, the content of this message seems to be some thin.
Moreover, the so-called ERP of the gold disc, UF, and speed is just a big amount of money in a finance, the top two good, at least the good finance, the speed of the speed is **, and ERP There is no relationship, look at the real ERP, how many large-scale companies are using SAP, as stronger and greater. However, speed can win the market, then it shows that this area is still in full.
In 2005, the ERP market seems to be presenting a new scene - domestic management software enterprises, including UF, Kingdee, starts a lot of ERP products in the current business needs of SMEs - this type of product is relatively low, and the implementation cycle is short. UF even throws a low price of only 20,000 yuan. Since November last year, Wang Wenjing proposed the slogan of "ERP Popularization" in the industry. This seems that a strange strategic layout brings a small vibration in the field of domestic management software. What kind of product is called "popular" ERP? What kind of price is "popularization" price? Whether to sell ERP software like selling cabbage, can I make the Chinese software industry to rebirth? Breaking from the ERP dead cycle "IrP is dead, I don't go to ERP." This "famous" has been circulating many small and medium-sized enterprises in China. Although a lot of enterprises in the ERP system is due to its decisions in the downstream of the industrial chain, it is the key to the importance of direct investment on the enterprise itself. The old generals of Wenzhou Shoes Enterprise Tell the reporter, "After two years ago, after hundreds of thousands of ERP, many business processes should be integrated. Several workshops have went to another shoe factory without ERP." When his business is still adjusting the system stage, his competitors have exceeded them. "Shang ERP is better than raising a skilled worker." He said very seriously. For him, ERP seems to mean only long implementation cycles and expensive prices, but there is no practical help. These conditions, from a side reaction is the so-called "big software small application" phenomenon - too complete and meticulous ERP solutions do not play actual performance in small and medium-sized businesses, just like "copying Toyota's management information system FAW, FAW is not necessarily used. " This is a lot of ERP markets in the past few years. Compared to foreign extensive applications, the concept of ERP products has been prior before a few years ago, and management software is too "high-endization and theory" in the eyes of the public. But now, the user's requirements for the system are increasing, and the return on ERP products is also higher. Whether the ERP application directly brought the increase in turnover, it has saved management and human costs have more practical considerations. . The reporter found in the investigation that in China, some assets dozens of millions of manufacturing enterprises were not high, and some companies have three computers to handle some simple financial data. "ERP" still stays in planning, but now they want to know more? "What kind of software package uses, what kind of problem is solved." The user is getting stronger and more important to information about information. The demand for management software changes, and they want the manufacturer to provide the product that meets the actual needs, saves the troubles brought by integration and adjustment. The boss of an electronic finished product processing plant said in an interview that they will not choose more than 1 million yuan of foreign products, because many features "will not be used," also can't be used. "Users in ERP cognition promoted ERP Vendors have changed in business models and product delivery. Wang Wenjing, chairman and president of UF Software, said, "Whether it is the industry's own business, but what kind of ERP products can be used for more users but worthy of manufacturers." On the other hand, due to industry profits in recent years Drop, it also prompts software companies to expand their share, stimulate market demand. Since 2003, due to the fierce competition and price war caused by the price war, the decline in corporate profit margins is more than just individual enterprises. In 2004, the phenomenon declined in profit was still existent. UF and Kingdee's 2004 weapon showed that UF's main business income was 72.58.88.88 million yuan, and the main business profit was 64.677 million yuan, a year-on-year increase of 21% and 19%, but the profitability has a negative growth of 7.3%. Kingdee's turnover is 44.599 million yuan, an increase of 22% compared to 2003; profits are equally declined.
Therefore, the industry experts believe that more users use ERP products to be "popular" true value and meaning. Decisive Battle of SMEs According to the data of CCIQU, since the 2000 China ERP Software Market has entered the rapid growth period, ERP software has increased year by year in the management software overall market. In 2002, ERP software sales exceeded financial management software for the first time. China Management Software Market The largest segment product market. In 2004, ERP software occupied 49.5% of the overall market share of the overall market in management software, which was 1.9 percentage points over 2003. In 2004, the sales of China ERP software reached 2.398 billion yuan, an increase of 27.3% year-on-year. Management software represented by ERP is the most important force in the current China software industry, the most proportion of the entire software market. The problem came, whether the low price brought by the universalization affects the development of the ERP software market? The Senior Analyst Software Software Senior Analyst said: "ERP popularity" and the universal spread of the original ERP concept are the popularization of the application level. "Popularization" is that enterprises have adjusted the strategy of "staring at high-end market users", and re-positioned in small and medium-sized enterprises market, providing products for customers' simple demand, and is "actual return from theoretical regression". In fact, the improvement of user needs will also truly affect the improvement of China's management software. The data shows that in the next five years, the domestic ERP software will increase by 20.7% annual compound growth rate. By 2009, the market size will reach RMB 6.49 billion. Almost all foreign companies have increased the layout in the Chinese market. At present, domestic management software companies are mainly facing competitive pressure from foreign manufacturers such as SAP, Oracle. However, industry experts believe that the current local management software manufacturers are not without opportunities, and the positioning of foreign companies such as SAP and Oracle is mainly in medium-sized enterprises, especially in the industry. The key to participating in competition in China is to continue to form their innovative products and industrial models, serve China's corporate customers. At present, Kingdee, UF and other enterprises have turned over the quantity of the battlefield, and the large-scale "small enterprises" of small and medium-sized enterprises in the enterprise range. With the "ERP Popularization" means adding your weight in the future growth space of SMEs, leaving a "volk" for the future high-end market. "Popularization" adapts to the development of user needs from a certain level, and after the customer is more familiar with the ERP product, it reduces the cost of service. Whether it is for UF, Kingdee or SAP and Oracle results. Lui Adviser Software Analyst Lu Yu said that "ERP Popularization" market capacity and customer objective cognition of ERP will enable manufacturers to get more market opportunities. "Users are the first beneficiaries, followed by enterprises, after the market segmentation, the enterprise expands its own product line, combining high-end and low-end; on the other hand, it has expanded the market, making the market space bigger "According to industry analysts, the current demand for ERP is very strong, but the demand is more optimistic, and it will come in 2006. Experts of customization and standardization believe that "ERP's popularization of ERP has a promotion of the entire industry." But "ERP Popularization" strategy has also put forward higher requirements for the company's own capacity. In today's ERP market pattern, capital, business models and customer resources are three elements that determine the core competitiveness. Compared to foreign management software companies, most domestic companies are from financial software, most of the customer resources, in the customer resources, but there is no advantage in the capital and business model level. The past ERP products are mainly custom modes and complex configuration patterns. The customization cost is high and is not suitable for popularization. So many companies have begun to deliver up and down efforts in the business model innovation and implementation of ERP software. Since last year, UF has launched a series of supporting measures, such as large-scale user demand research? In response to SMEs, "Tong Dynasty" is dedicated to sales such as "Finance" and other software.
ERP laboratories have been established in more than 100 colleges and plans to invest huge investment in more than 50 friends ERP experience centers in the next 1-2 years to solve the problem of quick launch of new products to meet customers' personalization needs. Wang Wenjing believes that "breaking the traditional customer custom or complex formulation model, the large-scale personalized delivery model based on standard products is the key to the future of ERP." User announced the establishment "ERP Popularization Alliance", alliance objects include Government departments and information research institutions, enterprise management consulting agencies, solution suppliers, independent software developers, system integrators and value-added service providers, etc. In response to the current situation, except products, large-scale application service support systems, channel systems, and overall development of all links of industry chains are also important. Industry experts believe that according to the principle of cooperation in the industry chain Delivery is very meaningful. But whether it is successful to see if users can improve the degree of understanding of ERP; the user's understanding and the maturity of demand. "Low price trap UF as leaders in domestic software vendors, launched their identity and influence The concept of "ERP Popularization" seems very close. However, for "ERP Popularization", Chairman, Chairman, Chairman, Chairman, has its own opinion. The role, and speed reachaes directly use practical actions to promote ERP popularization. "Speed is a typical enterprise with" paying attention to actual "in South China. Due to its copy of the world's largest SME management software QuickBooks business and product model, nearly 300,000 customer resources have accumulated in 6 years. "Wall Street Journal" is called "diamonds in the heel". Because of its continuous price war. It is seen as a "different" in the industry. The price war has always been the "ERP popularization" subtext. In the interview, he also said to reporters, "It is expected to be a vendor. Even if it is such a low price, speed is still a space." According to him, the current Shari has reached more than 90%, " And this year's profitability will be shareme shares, because "funds reserves are enough". Experts believe that the actual functionality of Quadda products does not "excellent", but such products have gone in the market, from another perspective, "SME needs to be ignored by the company in the past." Currently, UF, Kingdee Some overlaps with the market of the three companies, the products are homogenized. But "Popularization" is to reduce the price to a few hundred yuan? Industry experts Cao Kaibin believes that any product needs to have price as a support point. The price is positive for popular ERP, and promoting enterprise applications have positive significance, but prices are only one aspect, and they are not a decisive role. "For a large number of small and medium-sized businesses, the key is the key to" good use, " E.g. He said that many of the psychological prices of many business users are about 200,000. "As long as the price is within the scope of the customer, the price is not the lower, the better," Key is more supporting measures, such as product maturity and zero activity, can be implemented quickly and the support of the service system. Using existing resources, the brand and other means make ERP unavoidized "water to the stream into the stream" under the market demand that has appeared. Although the competition in the ERP market in 2005 will be "unusually tragic", but the market is not "circle" or "low price" and other means can be simply solved, nor by friends, Kingdee, Speed, or any company is said. But the user is decided. For enterprises, find your own living space in the segment, truly pay attention to user needs, and get the ultimate recognition of users is the most important. User's change to accelerate internationalization
UF internationally opened the baby
