Hong En Software enters the online game industry pool Yufeng unveiled the perfect world
Http://www.sina.com.cn
2005
year
03
month
07
day
13:15 Sina game
Liu Wei
Domestic well-known education software company Hong En Company (http://www.hongen.com) officially announced the importance of online games, and a stone aroused a thousand waves, and there was a great response in the game industry and the software industry. Sina Games have visited Hongne, and the original intention of entered the game, as well as the "perfect world" (its official website is http://www.world2.com.cn) in the near future.
The following is an interview with Sina game on the perfect time and space chairman Chi Yufeng:
Sina Games: Hello, the pool, for the majority of players, may be more familiar with "Hong En" education software brand, and "perfect time and space" is more strange as a new game company, please give everyone first Introduce some of the "perfect time and space" companies.
Chi Yufeng: "Hong En" as a well-known brand in the education software industry, his main attack direction is always the field of education software. "Perfect Time and Space" as a network of online games, will be committed to the development of online game market. Everyone may not understand the brand of "Perfect Time and Space", but if you mention the perfect time and space of the game development team "Zulong" studio, the studio has been developed by the "Freedom and Glory" series, "anti-Japanese" series, "Da Qin Wei will" a series of works, I believe that many players are still more understanding. In the past three years, we have been burying the development of "perfect world", and there is no publicity to yourself. Now, our "perfect world" has been basically completed, soon you can meet with the majority of players. I believe that players will have an unprecedented fun in our "Perfect World", I believe that everyone can fall in love with "perfect world" and understand the perfect time and space.
Sina Games: You mean that there will be two brands in the future, "Hong En" focuses on the education software industry, and "perfect time and space" is committed to the network game industry, different brands in different fields. is it?
Chi Yufeng: Yes, it is this. To become a first-class brand, it is very important to concentrate on doing a good job in a field. At the same time, enter a few different industries, the excessive boat shop, is not good for the establishment of brand image. Nike will not go to the fast food restaurant, KFC will not sell shoes, this is the same reason. "Perfect Time and Space" will only focus on the game industry, our best domestic, stable game development team. Our goal is to hope that in the near future, "Perfect Time and Space" can become one of the best brands in their respective fields like "Hong En" in the network field.
Sina game: At present, online games may still have some controversy throughout the public opinion. The risk of this market is also very large. So what is the way to enter this area in this timing?
Chi Yufeng: The first thing to explain is that our Zulong studio is one of the oldest domestic game development studios. Since 1997, it has developed a lot of domestic games, and the entire studio is actually early. Three years ago, the "Perfect World" has started research and development work, and the total investment in R & D has exceeded 30 million yuan in the early stage. It is because we want to eventually present to the majority of players a fantastic, and have different excellent games with most products, so they have always insisted on the development of the head, but did not promote themselves. Therefore, we are more appropriate to enter the online game in this industry three years ago. Now, the development of "Perfect World" has been basically completed. The external conditions required to operate games have also been basically available. Therefore, we will launch a "perfect world" in the near future, which is full of excellent masterpieces of breakthrough innovation, and strives to achieve a breakthrough in the industry, become a representative work of domestic online games.
Sina Game: How many people are currently the time and space of the game R & D team? Chi Yufeng: Our team is very stable. It has been steadily expanding since 1998, and now it has developed to more than 100 people, and has become one of the top game development teams in China. It is most proud that our team has strong cohesiveness. For so many years, the team has not had a lot of people's loss.
Sina Game: A online game is successful, in addition to the quality of the game itself, the market promotion, operational ability is also very important, how are the perfect time and space?
Chi Yufeng: Our goal is to become a domestic excellent online game development operation team. Take this, we have established an experienced excellent operation team. Operations Director Hao Qi has rich experience in industry experience and success, under his leadership, our operation team will adhere to the service player as the center, let the player experience the game's maximum fun as the target. Let all players feel the happiness of the game, so that all users can satisfy our service is our biggest goal. We will create a favorite game environment through the best operations to players, let players can put into the game, feel the unprecedented innovation of "Perfect World".
Sina Games: Do you think that the strength of domestic manufacturers is enough to compete with foreign manufacturers?
Chi Yufeng: I am very optimistic about domestic online games and domestic manufacturers in the future development potential. In terms of a large environment, the country began to support this industry, and there are more and more players who love online games, and China has become one of the world's largest online game consumer market. I believe that such a large market must have a first-class company, grand development is a good example. China's online game market is so big, a grand or even a lot of grand is possible. At present, South Korean games have gradually showed the trend of decline, and the European and American and domestic online games are increasingly attractive to players. I believe that more markets will be filled by several of the most powerful domestic game manufacturers. We will strive to learn from the successful experience of excellent enterprises, and develop our own characteristics and make perfect time and space to make one of China's best online game companies.
Sina game: Perfect time and space will choose the route in the business strategy, what kind of concept is to operate?
Chi Yufeng: After so many years of development, the market operation has become mature, and the operation of the company has slowly transferred from the previous competition channel, and the model is slowly transferred to the excavation product and expansion. On the basis of mature channels, healthy markets, excellent products and quality services will become an important factor in determining product success or failure. The idea of perfect time and space has always adhered to innovation and is committed to exploring more games, bringing more comprehensive entertainment experiences. At the same time, we insist on the service-oriented operational positioning, players are not just our users, but also our friends. We will always adhere to this concept and bring the most intimate service to the player.
Sina Game: After listening to your introduction, we also have a rough impression on the perfect time and space. You will talk about the game of "Perfect World". What is the characteristics of this game?
Chi Yufeng: "Perfect World" is a large online game with Chinese fantasy theme. This is a 3D game, integrated into many Chinese elements in, such as the background of the era, China's five-way system, and the humanity of Chinese characteristics, the game map is completely seamless, the player does not need A frequently read maps, all players in the game can freely fly, the game's battlefield has expanded to a broader space, players can form a guild to build their own city in the game, you can Build your own home, from the modified landform to plant plants, from the housing structure to the furniture arrangement by the player. Among them, I am more proud of which players can really build a 3D landform, building structure, this should be said that there is no application in the current online game. The participation of players in the game is very high, even can create storylines, this is our greatest selling point. Sina Game: What extent is this game developed?
Chi Yufeng: Closed test will be carried out in the near future.
Sina Game: There will be a lot of big factors in the first half of 2005. Who do you think "Perfect World" is the biggest competitor?
Chi Yufeng: "Perfect World" is a game full of innovative features, and the game is essentially different from other products, so our biggest challenge comes from our own. Because our game is a three-dimensional work of a picture, from the direction of similar products, the biggest competitor should be "World of Warcraft". But compared with the World of Warcraft, we also have our own advantages. First, the cultural style is closer to Chinese players. Second, our game itself has many innovative elements. I believe that "Perfect World" will become a representative work that leads the tide of domestic online games this year with its unique charm.
Sina Games: I look forward to "Perfect World" can meet players soon, and finally, please say two words to the majority of players.
Chi Yufeng: Player friends of Xina games, everyone. After three years of tempering, "Perfect World" will be present in front of everyone. This is a beautiful game full of innovative elements, and players will experience the experience of unprecedented. We will strive to build the "perfect world" to achieve the highest level of domestic online games. This is not open to the support and encouragement of players. Please support our "perfect world". You are welcome to mention us. Opinions and suggestions. Finally, I wish all players a friend to enjoy the game every day, enjoy life. Thank you.
Note:
Introduction to Pool Yufeng Chairman Chairman of Perfect Time and Space
Beijing Hongne Education Technology Co., Ltd .: Chairman
Beijing Jinhongn Computer Co., Ltd .: Chairman
Beijing Hongne Creation Technology Co., Ltd .: Chairman
Beijing Hongne Online Technology Co., Ltd .:
Tsinghua Ziku Co., Ltd .: Vice President
Beijing Perfect Time and Space Network Technology Co., Ltd .: Chairman
April 2001: Chi Yufeng won the title of "Top Ten Outstanding Youth" issued by the China Communist Youth League Central, Ministry of Information Industry, and National Qinglian, is the world's top prize in the world;
February 2002: Won the title of the first "Zhongguancun Top Ten Excellent Entrepreneurs";
August 2002: The "Beijing Excellent Youth Entrepreneur" award by the Beijing Youth Federation, Beijing Youth Federation, Beijing Youth Entrepreneur Association.
