Source: Daily New Newspaper
The "Free Hurricane" of the online game market effectively promotes the rise in online users. For "free" this emerging operation mode, the domestic includes Jinshan, Shanda's online game giants are still maintained in this field, and the industry is also talking. The industry believes that the free model uses some online game operators to kill a market strategy of a blood road in a fierce competitive market. Although it is vigorously promoted in Korea, most of the domestic manufacturers do not have corresponding technical conditions and market operation capabilities.
Some insiders believe that the domestic online game industry is currently in a growth stage, and because most operators do not have the operation experience of the public entertainment industry, the profit model is limited to the player's charge. At this stage, the network operators are put more about their own eyes, and have launched a large number of homogeneous products in the same way in the form of the style; indifferent to different groups of consumer psychology, and they will not talk about new The development of the needs. With the further development of online games, online games will inevitably learn from the experience of various surrounding value-added products, and form a variety of profit models with traditional industries. At this point, the free mode is just starting.
At present, my country's online game manufacturers are close to 300, of which the game developers are about 150, second only to South Korea, ranking nearly 200 models in the world. As the market entrants have gradually increased, the cakes in the domestic online game market will continue to be big, but due to the single operation mode, the investment of huge funds does not bring more fresh breath to the online game industry, a lot of funds spend the game. Introducing and developing, advertising and media, a large amount of energy is used in the killing with existing peers. This does not bring the victory in the industry. The online game industry itself is characterized by high funds, and the brand and market have set barriers to the promotion of small and medium-sized online game operators. Relevant persons predicted that in 2005, it will be a cold winter in China's online game industry, and its severity may be more serious than in most industries.
In fact, several online game operators have not entered the free model due to historical reasons, but they have begun to explore based on its huge customer base and good brands. The combination of the grand surrounding product chain and traditional supermarkets, the interchange of the advertising resources of Jinshan Company and Colombia; the real exchange between the virtual items between the Nets, the new open advertising location in the Korea online game, there is no exception to indicate In the online game, it has a huge fixed consumer, and gradually enters the mainstream culture, the online game industry itself will be a new entertainment exchange platform, will gradually explore themselves in communication and cooperation with traditional industries. Business value.
It is undeniable that online games are emerging entertainment industry, which can only refer to other entertainment industry in business cooperation models in related industries. That is, the lack of experience in the online game industry and the lack of business talents in cross-industry also seriously restrict the exploration of innovation paths. At the same time, because many small and medium-sized game operators lack the large-scale fixed users, they are subject to great resources when exploring new game profit models, in the interactive business model of social related industries, more Many is the power of the traditional industry.
From this point, it is just a model, a brave innovation and exploration. Requirers behind the carrier requires excellent resource integration capabilities and commercial creativity, many game operators will inevitably fall on the road to explore, look brave and tragic. However, from commercial social substances to spiritual exchanges and development prospects that the information technology can foresee, this is just the darkness before the industrial integration.
Perhaps, we should not pay attention to where is the free mode, we should pay attention to how many creative activities in 2005 game operators.
"Free" will promote win-win
After a statist of player games, it is considered that the monthly online game should account for 83% of users below 50 yuan, while the actual month will spend only 73% of users below 50 yuan. Users still believe that online game charges should be more cheaper. From the player's point of view, the free model reduces the threshold to enter a game, so that the players have more freedom to choose online games, no longer worry about investing a game to spend money. Really put into the game, find pure game fun, promote better communication and communication between players, this is bound to promote the relationship between players and operators to develop in good trend. For online game operators, in Free Operation Mode, due to the increase in online number will bring a series of corresponding problems such as soft and hardware support, and at the same time, they will not be charged according to the length of online time, so The profit of online game products is inevitable. This is actually an inevitable product that has developed to a certain level of online game industry. The number of online game products will earn less, and today's market is already a strong hand, Previous high profits have been returned, from the development law of the industry, the degree of profit margin and competitiveness should also be inverseby. On the other hand, the operator has improved its service quality and the game itself is improved, and the player has a strong interest in the game, and the monetization transaction of the virtual items in the game from the free mode brings the player's consumption. Thus make the operator profit, form a win-win situation with the player.
"Free" will bring the player game fun
The previous charging mode is to sell some cards or monthly cards to players through operators. The players will continue to play games every month, and this model allows players to completely in a passive consumption mode. It has greatly constrained its initiative. In order to control the number of players with a large number of players, the player's game passion is largely limited, and the new free model will be eliminated by the player's worries. The whole body is invested in the game. The world, truly feel the pleasure of the game, looking for real game fun.
"Free" will bring its own development
Happy Digital This time, online games will also bring certain pressure to itself, but from another point of view, after the permanent free mode, operators will will be in sales service, technical support services, and customer service. Aspects enhances a step, repositioning the relationship between players and operators, truly treating players as food, food, food, good service, this status change, will set off from the upper part of the revolution from top to bottom, only Correctly understand yourself, in order to find out the advantages and disadvantages, in the online game industry standing in an invincible place.
(New reporter Chen Yong)
