our perspective
Never satisfied, strive to be one of the best Google founders to point out: "The perfect search engine needs to make the user's intention, and the user needs". For the status quo of search technology, we need to achieve long-term development through research, development and innovation. Google is committed to becoming a pioneer in this technology. Although Google is a world-recognized industry-leading search technology company, its goal is to provide higher standard services for all information search, whether the user is sitting next to Boston's desktop, or driving through Bonn, or Strolling on the streets of Bangkok.
In order to achieve this goal, Google has been tirelessly pursuing technological innovation, breaking through the restrictions of the prior art, and anywhere provides people with fast and accurate and easy-to-use search services. To fully understand Google, you need to know how Google redefines individuals, corporate and technicians on all processes of the Internet.
Ten truth found by Google
1. Use the user-centered, everything else is coming.
At the beginning of the creation, Google is to provide the best user experience to its central task. Although many companies advocate customers 'interest priority, it is difficult to resist various temptations, often sacrifice customers' small benefits to increase shareholder value. Google's consistent attitude is: If the changes do not bring any advantages to the website visitors, they will be unswervingly refused:
The interface is clear and easy to use; the webpage is loaded quickly; absolutely no rankings in the search results. Ads published on the website should provide relevant content and will not affect the user's experience.
Google has always adhered to the user's first concept, and thus won the most loyal user group from the Internet. The growth of the user group is not achieved by TV advertising activities, but is achieved through the intersection of the user.
2. The best way is to do one thing.
Google is to do is the search. Google does not make a constellation, do not do financial advice, do not chat. Instead, lead the world's largest R & D team, and have no search questions. Google knows what you are good at, and you know how to do better. By persevere, Google is always able to solve complex problems that plague others and constantly improve the best service that has been recognized as online. With the help of Google Toolbar and Google Toolbar (through the latter users can search from any website) make millions of users to enjoy the fast and perfect information search experience. All employees of Google focused on creating "perfect search engine" and worked tirelessly for this goal.
3. It is better than it.
Google believes in the joy of instant. When you need to answer, I hope that I will get answers immediately. Is this do not doubtful? Google may be the only effort in the world to let users leave their website as soon as possible. Google has deducts every extra bits and bytes on your own webpage, constantly improving the efficiency of the service environment, and breaks yourself records. Others believe that larger servers are the fastest way to handle massive data. But Google found that the networked PC speed is faster. When the obvious speed limit determined by others has accepted the search algorithm, Google wrote a new algorithm to prove the speed of speed. Google has been working hard to make the speed a little more.
4. The network needs democratic style.
Google is successful because it does it depends on the number of users who have issued information to the website to determine which websites provide value. Google does not rely on a group of editors or use only the frequency of a vocabulary for each web page rating, but a breakthrough technology, PageRankTM. PageRank evaluates all websites linked to a web page to assign them a value (to a certain extent, a website link to the corresponding website). By analyzing the overall structure of the network, Google can determine which websites are the most interested in users who are interested in information as the best source of information. As the network grows continuously, each new website will become another information point, and another vote to be recorded, which will continue to be improved. 5. You don't have to sit in front of the desktop to get the answer.
The world's liquidity is getting stronger, and it is difficult to limit it in a fixed corner. Whether it is through the PDA or a wireless telephone, even in the car, people want to get the information you need at any time. Google has developed a variety of innovative technologies in this field, including Google Number Search. By this technology, people can greatly reduce the number of hits by mobile phones and instant conversion systems (web pages written in HTML format to web pages to the format that can be read in HTML format to mobile browser). With this system, people can open billion web pages from Palm PDA, Japanese I-MODE, J-SKY, and EZWeb, etc., cannot display billions of pages to view web content. Although the search engine can help users find the information you need anywhere, Google is still constantly exploring new technologies and providing new solutions.
6. You can make money via the legitimate path.
Google is a business. It takes two ways to obtain income: providing search technology to other companies; providing advertising services to advertisers on other websites of Google or network. However, you may have never seen ads on Google. This is because, unless the ad is related to the displayed search results page content, Google does not allow any ads on our search results page. Therefore, only some search will display a sponsored link on or on the right side of the search results. Google believes that only when the ad is related to the content you want to find, will provide you with useful information.
Google also proves that advertising does not have to render too much rendering. Google does not accept pop-up ads because this interferesses users to view the requested content. We have found that the content of the text advertising (AdWords) is related to its readers, the click rate is much higher than the random display. Google's Optimization Team works with advertisers to improve the clicking rate in the validity period. Because the higher the click rate, the higher the correlation of the content of the advertisement and the user's interest. Any advertiser, regardless of its size, you can take advantage of this targeted medium. You can also use our self-service advertising service to place advertisements in a few minutes, or to publish advertisements with the help of the Google Advertising Service Representative.
Ads on Google are always labeled as "sponsored links". It does not harm the integrity of our search results is the core values of Google. We will never manipulate rankings to place our partners in a higher position in search results. No one can purchase a higher PageRank (web rating). Our users trust Google's objective fairness, and any short-term interests cannot form the reasons for destroying this trust.
Thousands of advertisers use our Google AdWords program to promote their products, and we believe that AdWords is the largest in the same plan. In addition, thousands of website managers use our Google Adsense program to publish advertisements related to their website content to increase income and improve users' experience. 7. The information is always constantly accumulating.
When the HTML page on the Internet exceeds any other search service, our engineers begin to transfer energy to those not easy to get. Sometimes just merge a new database, such as adding a phone number, address query, and corporate directory. Sometimes there is more creative work, such as adding features that can search for more than 880,000 pictures, or add how to view the original format for PDF files. Due to the large number of PDF formats, we need to extend a list of file types searched to support documents created using Microsoft Word, Excel, and PowerPoint. In order to meet the needs of wireless users, Google has developed a unique technology that converts files in HTML format to mobile devices to readable format. This list will not terminate this, because Google's researchers will continue to explore new ways, providing all information within the world to users looking for answers.
8. The demand for information beyond the national boundaries.
Although Google's headquartering is located in California, our office is spread around the world, our aim is to help users around the world get the information required. In order to achieve this goal, we maintain more than 10 Internet domains; more than half of the users we provide, more than half of the users outside the United States. Users can display the search results from the 35 languages supported by Google according to their own preferences. In addition, we also provide translation feature, no matter which language is the language of the user, you can search for the required content; users who don't like English search can customize the Google interface to any of about 100 languages. In order to supplement new languages faster, Google provides opportunities for volunteers to help do some translation work, and automated tools for translations are provided on Google.com. This process greatly improves the types and quality of our services we provide for users (even in the most remote users on the Earth).
9. No wear elf is as serious as serious.
Google's founders have repeatedly declare the only search for companies. The idea of creating companies is that work should be challenging, and challenges can bring fun. It is because of this, Google's corporate culture is different from other companies, but not because there is a lava lamp and a large rubber ball everywhere. Similarly, for our online services, Google always puts the user first; for daily life, Google Inc. put your employees first. We pay attention to the team's achievements and are proud of individual achievements, which have contributed to the company's comprehensive success. The new idea is exchanged and trial, then puts practical applications at an amazing speed. Other company meetings may take a few hours, and here is usually only any barrier between the people who write the code when queuing for lunch. There is no barrier between the people who write code. This smoothly stretched environment has improved the work efficiency of employees, and promoted the friendship between employees, and this atmosphere is further strengthened by people who shoulder number of people's trust in Google search results. Provide appropriate tools for those who wish to make significant contributions, they don't have your expectations.
10. It is not enough to be excellent.
