On March 10th, the SP (SMS Content Service Provider) of Jiangsu Mobile was held in Nanjing. 16 domestic SP manufacturers participated in the meeting, in Wang Yan (Sina Net CEO), Ma Huateng (Tencent CEO) , Wang Leiley (Tom Net CEO), a large number of people familiar with the young people, a senior, is particularly eye-catching. He is very like Taiwan's actors in Taiwan. He is the first to bring SMS technology to China, and the first one to send Chinese SMS to Wall Street, and is known as "China SMS". Shanghai Lingtong.com CEO Yang.
First business: the hardships in Zhongguancun
Yang 镭 's first entrepreneurship is the National IT Center - Zhongguancun. In 1988, Zhongguancun has just formed, and many big companies, such as four-way, Lenovo, etc., are all at that time. At that time, a 386 computer had a million yuan, and 486 has not come yet.
"At that time, there was a classmate called me, saying that several classmates should engage in a company, and ask me to talk about it in the past. Our 4 people ran to his house. Everyone drinks beer while chatting, very exciting Then we start planning our company, at the time, the main business is only computer sales. "Every time, all profits remain in the company for development.
The first list, the company rely on a 486, at that time, 486 yuan more than 40,000 yuan, they earned a lot.
Later, I received some orders. Soon, they leased a layer in Zhongguan Village, the company has its own laboratory and test room. From the pouring computer, to the system trade, a year can do millions of business, the company's growth is very rapid. When tens of thousands of batteries, I bought a pair of 130 yuan NIKE high shoes. At that time, he was reading a graduate student, and the relationship was hanging in units, and the monthly salary was 102. "I wore NIKE shoes at the time, I feel very cow, I went to the weekend, I wore this pair of shoes to find other three people. A seafood restaurant near De Shengmen, Beijing, and a few months of salary."
"At that time, we were particularly excited. He thought of ten years of money earned! Later, a business is hundreds of thousands, but it is very strange, I have no excitement, no more excited."
However, when the company moved normal, Yang Lei chose to study far in the United States. "If I stick to it, it is not allowed to be the IT crocodile of the association. But I don't regret, I like to take risks, I like to overthrow everything from scratch."
Second entrepreneurship: bring SMS technology to China
"I met with their bosses when I was in China. He was very satisfied, let me go to the United States to see it, if it is right, stay, not suitable, go to my doctor. Result I chose Leave it, now I think of it, I have to be lucky than the general international students. "
If there is no "entrepreneurial", maybe Yang La is still in Silicon Valley to live in Silicon Valley. However, for Yang, I like to adventure, this day is not challenging. "I miss the process of studying in Zhongguancun, I think about the way to do something all day. My wife said that you are in the whole day, there is a savings of our family, you go to China to turn a circle, lumping light You are also practical, you will no longer call this. "
Soon the opportunity is coming. One day in 1995, the Vice President of the Boston Technology Company found him and hoped that he would bring to them, establish STI companies for SMS technology and voicemail technology. This technique is originally produced in Europe, and the disadvantage is that only English text messages can only be sent, and China's hardware and market are not ready.
Yang Lei is excited. "Although the company is very small, I think it is a chance." That's in 1995, Yang La once again stood on the streets of Beijing with the identity of the entrepreneurs. In the next day, he quickly set up a company, purchased the equipment, and started recruiting, then went to sell its own products. In order to save costs, he lived in an empty house in his sister. It was the first floor of a cylinder building. The house was very small, and it was a bed, and the rest is only enough to put a bedside table. The door of the building is full of bicycles, and 90% of the light bulbs in the corridor are bad. Every night, he has to open the door to the door, go home through the dark narrow corridor. "The beautiful house from the United States has been such a simple environment." He frank. "I at the time is to sell the voicemail to China. The principle is very complicated. I raised two examples. When I got a plane, if someone guided the 3 row from the front door, 4, 5 rows of walking, then Will not be blocked, the chamber will not block, our machine has played such a guiding role. Otherwise, we use a Computerbus, he is definitely covered by one, he is sure. "Yang 镭 made a greater extent. Attributing to his sales, he said he can make a complicated thing through very popular languages. By 1997, there have been more than 100 million yuan of business, have been out of his hand, but at that time, he has never been to the company's headquarters in the United States, and I have never seen that the machine is like, only Yes, only the two products given by the company. Therefore, Yang Lei is called the industry "the best salesman". In January 1998, STI has accumulated 70% in the Chinese market, and 5 companies behind the latter are divided by the remaining 30%.
SMS technology came to China like this.
Third entrepreneurial: favors "the father of venture capital" favors
In 1999, Yang La returned to the United States for Christmas. "At that time, I have bought villas in Beijing, and life is very comfortable." However, that year in the United States, he first felt the Internet's boom, radio, radio, newspapers, advertising all STARTUP (founding enterprise), The flooded propaganda makes Yang La again once again, he must enter this industry! He once again left the income of STI company.
"First, I want to enter this industry. I trured Yahoo. If I entered Yahoo, I didn't give me salary. I believe that the company will know that I am best; if I can put Yahoo China Bringing back, it will definitely be a special stick. If I can't enter this, I will invest others, do risk investment; the last move, it is myself .com. "
One day, Yang Lei is in the bath, and I have an idea of online intelligence. "I took the things and the price of each manufacturer, and put it on the Internet, compare the difference between the similar products. If I can give The manufacturer provides such a service, it is certainly interested that this business model is coming. "He found three like-minded people quickly set up a company - nivalwatch, start writing business plan, and start looking for venture capital. .
Soon, Yang Lao was fortunate to have encountered a big figure in his career - the American "Father of Venture Investment" Arthur Rock. Arthur Rock is a legendary figure, the entire US venture capital system is established in the 1960s and 1970s. "He is the first to cast apple. He told me more than once. He founded 500 companies in his life. He was very successful. Many ranks from wealth. He also optimistic about us." With his help, In 2003, online intelligence companies have done a sound. "In fact, when this CEO is a bit story, when getting venture capital, the board actually notifies me that this CEO is temporarily, the board will look for a more suitable candidate to take CEO. At the time, the mood is really not It is a little bit, a bit "sold the idea of being a few money. But there is no way, this is called to be humiliated." So in these four years, Yang La is constantly helping the board of directors to find people who can replace themselves, but selected People are rejected by the board of directors, they are not as good as Yang. In such cases, Yang A was a four and a half CEO. Fourth, entrepreneurship: Put the PHS from "Abandon" to Nasdaq
In 2003, Yang La once again chose to re-entry. Headquartered in Shanghai's foreign corporate palm, the company invites him to join, only two weeks, he decisively made decisions, only to Shanghai. In March 2003, Yang La officially served as the Pocket CEO. Before Yang Lener, the company established in 1999, a company, who was established in 1999 had been lost for three consecutive years. At that time, the board of directors gave him "repairing aircraft in high-speed flight": do not slow down the growth momentum, solve Structural problem.
The predecessor of the PHS is the business department of Yingsk. Essered in June 1999, is the first software supplier of China's first wireless billing value-added service. In April 2001, the PHS is sprinkled out from Yingsk Company and became an independent company. On the surface, the reason for splitting is desirable because the customer's customers are operators, and the wireless value-added services face personal consumers, the business model of the two business is completely different. In fact, Yysk in the peak period will peel off the wireless value-added business because it is more optimistic about the software industry. All four founders of the company stayed in Yingsk, and the palm is brightly gone like an abandoned child.
After taking office, he conducted a big-axled reform to the palm of the PHS.
Yang La adjusts the company architecture to make it possible to maximize the ability to give full play to each employee. He said that the company's architecture is like "a lot of blocks": "The product is responsible by a project manager. If this product is better than another sale, your income will be higher than others, like everyone has blocks 'self-staying' The piece of the water is nearing the water, and the wheat hits the wheat. This kind of environment is not an atmosphere of a big army. "Yang La is trying to break this architecture. He believes that everyone should take the company's ultimate interest. Heavy, not the battle.
Yang La launched the ground marketing offensive and transferred the "Pocket Songtong Not an Internet Corporation" to investors. Within one year, he has built more than 100 points in the country. Subsequently, he also signed an exclusive cooperation agreement with a large number of global entertainment contentors such as Turner Broadcasting Group, Channelv, Japan Sony Music, and Mingtong.com turned their entertainment resources into mobile phone screensaver, MMS, ringtones and various mobile games. For example, after signing Sony, in Shanghai, F4 is like a red artist's song ringtone can only download it online.
Yang Lei also personally tried various company businesses. He used SMS to communicate with his wife, even taking medicine, and adding a SMS notice. He also tried to use a variety of ring tones. "I now ringing is" two butterflies ". I used to" wolf "," the girl who weddish "." After a year, the palm of his hand lost, The sales revenue rose 4 times, profit of $ 3.6 million. In the second half of 2003, the palm of Person began to consider the financing of the media giants, the initial objects such as Sony music, global, Disney, etc. "We want to borrow investment to strengthen cooperation, but do not want the other party to acquire, holding. Interestingly, in the audit, assessment and negotiations, the market value of the HKT is elevated. Management and board awareness: Such financing It is better to go to list directly! "
Yang Ya did not have too many tough listed roads that have last more than two weeks. He just provides a few data: "We visited the Sanya 12 continents in the three continents in two weeks, flight mileage 48,000 kilometers, there were more than 100 investment instructions, negotiating with more than 200 institutional investors. "
In 2004, the palm of his hand was on Nasdaq and raised more than 85 million US dollars. From the preparation of the listing to success, the palm in Bingtong took 108 days, which sets the brilliance of "the first share of wireless entertainment". The industry's evaluation is that the listing of the Personal Power means that Yang Lei has played the "thumb economy" to the limit.
Next, Yang La said that video on demand, mobile phone online game will become a hot spot in wireless value-added, while WAP, MMS and mobile voice business growth are stable, and the direction and focus of future wireless services are in the field.
After reviewing the process of re-entry and then starting business, Yang La said: "For me, entrepreneurs have become a living attitude and lifestyle, I like 'entrepreneurial' feeling, because enjoy every effort One step, even if this process is very difficult, it is very painful, very resistant. "
