The biggest enemy of the game software company can be said to be pirated issues. In the past and now, there is still a lot of omissions and implementation of national protection intellectual property rights, so that the production investment in the company should be profitable, and the company will be difficult Do not talk about development, even the cost of recovery is difficult, seriously restrict the development of the entire Chinese game industry. Computer game software is a product that is entertaining. From this feature we can see that the game software is also troubled by the reproduction of entertainment products, recording tape, etc., and if the game software is considered as computer application software One of the people, the same computer finance software, ERP management software has never escaped the impact of the pirated version, and in addition to the other industries outside the game software industry, they have used some of the measures and responses used when they are suffering from pirated hazards. The policy seems to have some tips to give us. Let's take a look at the record industry. The disc used by the record industry is generally CDROM. In the burn technology, it will not use anti-theft measures. The hot record is very high. In the news, we also saw it. Many companies and stars called to resist piracy, which means that the pirated phenomenon is generally existed, then how do they survive as a record of a record? In the fans, according to fans, there will be three to 50% low loyalty fans to buy pirated records, while more fans will choose genuine records, and one in Hong Kong, one The recordings from excellent songs can be sold to 10 million good results. These surprising results are the result of a large number of high loyalty fans to hold the genuine. Compared with it, the domestic sales of computer game software often only 1 to 50,000, only equivalent to the sales volume of a record of the domestic second-run roll band. And like the first-line singer of Jolin Tsai, it can reach 500,000 sales in mainland China. Therefore, here is involved in the "star effect" problem, put on the game software, is a "game brand" problem, and if it is for game companies, the player is the "brand loyalty" of the game company. As a result, the player does not buy genuine game software, there are two: First, no need to buy genuine to reflect the support of the game product, II. I have a good feeling of the game company, I don't want to buy genuine. Support the company. In the country, you can guarantee sales through player loyalty. It seems that there is only two of Dawu and Han Tang, Da Yu is better in "Xianjian" and "Xuanyuan Sword". Therefore, it has a certain product. The sales volume guarantees, and Hancha "has a certain position in the minds of the players, and its subsequent products are also selling well. So here, the brand effect brought by excellent products is not to be ignored, but also the premise of ensuring genuine sales. In addition, as a game company, we should consciously cultivate its own product line, and consider from the long-term enterprise development strategy. In the past four or five years, the product type of domestic game companies in the continuous change, it seems to adapt to the market trend. In order to actually lose his product strategy, Japan's Schwell, in the player's mind is a "boutique role playing game business", but does not prevent it to develop other product types, and its own role Playing game software is the foundation of it is the main source of corporate profits, which can be long-term development (here, not discussing the consequences of business and capital operation).
Players buy genuine or buy pirated game software, in addition to price factors, often subject to product packaging, and most genuine game software in the market is almost different with piracy, and the issuer's short-sighted is shocking, 90% The above game software is generally used in the following packaging: drawing the flowers whistle the cardboard box, a black plastic CD box, a small and thin manual, a game CD, a user back to the card. This more, there is something more, the box is plugged into the white plastic foam block with the strip body, this packaging does not say how to pick a person on the shelf, when the player is open, how can the heart not cool? Unattractive products created with unscrupulous attitudes, and what do consumers will enjoy with a pleasant mood? Therefore, it is impressive to the player, so that the producer that is not confident in your own products is not supported by the player. If you want to take it, you must first give it, this simple truth, most companies still have not been able to pay attention. Commercial links a ring buckle, product packaging design is a high-rise link, hiding is hiding. If you can learn from the experience of other industries, how much your mind is in the packaging, design some packaging concepts, let the buyer experience the company's intentions to the product, will attract players to buy. The recent relatively good example is a customer collection package of Shanghai Jirheng Company to sell its agent. The blue theme package contains a role first, a game recharge card and a CDROM, price set It's more than 100 yuan, and there are many purchases. A online game client can sell this level, and the single-machine game of the general publication is sweaty. Packaging packaging, if you are governed, what is the probe? Go back to the record industry, from the fans to set up the idea to buy a new big disc of a singer, he needs to go out of the door to buy, how many audio and video products in a city are selling shop? The answer is very much, such as China Xi'an, 500 registered audio-visual products stores, and more than 1780 in Quanzhou, Fujian Quanzhou, audio-visual products, can be said to be filled with streets, in such an environment, to buy one Zhang record can be said to be easy. And if a player wants to buy a genuine game software is so convenient? Whether the answer is, in addition to the urban purchase of Shanghai, Shanghai, China, most of the small and medium-sized cities have far failed to achieve convenient extent. A industry that solves production without solving sales, can you call a mature industry? More terrible is that because many players can't buy genuine software, many players go to find a more convenient piracy software, which can say that in most cities, buy piracy is more convenient than buying genuine software! Is this a phenomenon worth thinking about? Here, you may wish to take an idea, why not use resources in other industries, such as audio-visual stores, relying on them to carry out sales, can use their original resources, but also expand customer base, I believe that such cooperation is certain Effective. As early as in 2000, the software and Internet industries put forward the concept of "sales service". After three years, it did not really acclaimed the characteristics of "service" in the game software industry, and strong financial software with targeted financial software. Compared with the ERP management software industry, the game software manufacturer is still a face of "selling the pull", the players' opinions and suggestions are like a light wind in the ear, and they can't hear it. Personally think this is a self-breaking hand. practice.
For example, when a game product is listed, within three months, you can basically receive the recommendations and opinions made by many players, usually include comments on plots, pictures, operations, bugs, if they collect these Observation, put the published games, then release "Perfect Edition" or "Improvement Edition", which can meet the requirements of players who really want to collect the game, and improve the overall output value of the product, and to developers Say, doing small improvements on the original products, there will be no big problems, but such behavior is very few people to do, it is really a waste of business opportunities, and the single game is always a small sale. Some of the players' complaints, such as buying CDs can not be installed, packaging damage, etc. Get good solutions, mostly because developers do not communicate well with publishers and sellers, causing players to be sunk. Game manufacturers have failed to establish a sound mechanism with their users. From the perspective of buying people, they are not enough, from a business perspective, the public relations failure. These problems are often the most neglected place our game vendors, but it is an indispensable part of an industry. The shamelessness of the piracy is not enough, in addition to these, in addition to these, in fact, there are still many things to do, improve industry habits, expand sales channels, improve and expand the service mechanism, and try their own efforts to change players The concept, cultivate players to buy genuine habits. This long, I believe that the correct development of the game manufacturers can minimize the damage caused by the pirated version. Xiao Ai's home
