2005
year
4
month
8
day
"The 2nd China Search Economic Summit Forum" was held in the Xiamen International Convention and Exhibition Center. The first person of China's network distribute advertisement, the chief of the head of the world, the president of the world, the generals of the Chinese Internet, will be amazing: "The narrow me will make the cost of China's marketing 10 times, soared than expensive communication costs after the Internet has appeared."
Cost reduced network effect: from double flying to one minute 3 hair
Zhang Xiangning decreased in the "cost" decline in this, more accurately, the decline in unit cost, relative to the concept of "Cost Effectivness", is to decline in the cost of the same effect. Due to the decline in unit cost, the user increases, the range of use is expanded, resulting in network effects, which will lead to marketing investment in the overall market, and marketing income is increased. This is quite similar to the change in the communications industry. In the early days of China's reform and opening up, the telephone penetration rate is very low, one hundred people have only 0.38 phones, in the SAR city, even someone wants to take the plane to the capital Beijing, and hit the phone and fly back. Today, the cost of communication has fallen sharply, and the long-distance telephone tariff has dropped to 0.3 yuan per minute, more people use the phone, so that the overall market expands rapidly, and consumer welfare is significantly improved.
Hidden expenditure dominant: from the group to investigate the Internet intelligence
For the increase in overall marketing spending, Zhang Yingning removed the network effect, and a new point of view, that is, "traditional marketing hidden expenditure will be replaced by new marketing methods such as' narrow". " In traditional marketing, there are a large number of non-advertising expenditures, or the invisible cost, such as the traditional face-to-face marketing model, its main cost comes from personnel cost, travel cost, etc., this is because the number of traditional marketing is not much, the performance is not high. Limit the choice of business. However, the new generation of marketing model represented by "Narrow" will break the limitations of traditional advertising effectiveness and cost, so that the hidden expenditure of corporate marketing is replaced by new marketing methods such as narrow. This is just like the information acquisition, and the hidden group investigates the evolution of the Internet: when the China Market Economy has initially raised, in order to obtain the latest intelligence, the institution has to spend high travel expenses, accommodation group investigations, cost is huge, efficiency high. And now, the Internet competitive intelligence service is replaced. Through China Network Intelligence Center (http://www.chinawi.com), any organization can get intelligence information very convenient and cheap. The hidden expenditure is dominated, which will enable overall marketing expenditures, and the recessive expenditure of the institution has declined, and the marketing performance is improved.
Narrowing: The world's lowest price triggered a new marketing storm
Narrowing to the advertiser has achieved no risky delivery of advertising, which is an advertisement of "charging according to the effect". Since the narrow megadmacies can be charged according to click, that is, the narrow note is displayed in front of a large number of users, and only when the viewer clicks the narrow megadownload, I will calculate it once. Click on the fee, so it is called "no charge", and the large number of demonstrations are free. The ratio of the narrow megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload. Due to the most powerful media alliance established by the narrow, the narrow megading of advertising main investment can be extensively displayed in 5 minutes, including Sina, Netease, Tom, China.com, Xinhuanet, People's Network, China News Net, etc. Top commercial and official media covers 90% of China netizens. At the same time, when the netizens are browsing on the website, the narrow megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload. Increased, enhanced the effect, and saved the page resources limited to network media to maximize the network media. It is precisely because of the achievement of advertisers, netizens and media, "Narrow" has been widely highly supported by users in China. With the context advertisement, personalized custom advertisements and other functions are realized in narrow me, and more spectacular changes will be produced. Estimating 3 trillion yuan in the domestic retail market, where marketing costs will reach 70 billion to 80 billion yuan, narrow megadownloadbizes the huge decline in unit marketing costs, will lead to growth of the number of institutions with narrow megadownload, thereby driving China's network Expansion of the advertising market. Narrowing not only means a sharp drop in marketing costs in China, but also a new network, the marketing method has begun to have a profound impact on the world's most potential market, which will lead to a marketing informationization of a sweeper. Narrow "storm
