I look very simple to SEO.
The earliest contact SEO is in 2002. Then I quickly used it to my website and friends' website, and then I got a good effect. After I wrote some experience to share it, I will continue to find the door to the door, let me provide SEO. service. So since 2003, I spent a lot of time to promote Google ranking this concept and market, and officially operate it.
From the beginning, I saw SEO very simple, because I didn't like the hardships of a flavor, more is in constant practice and realization. I think that the biggest difference between people and people is to "Enlighten" more and less when they are with one thing. When I initially study SEO, the concept is very simple:
1. Each search engine likes to search for search results that make users satisfied, so I like to rank the real outstanding website. So I want to get better rankings. The first thing to do is to do the content of my website itself, let users like it, search engines will naturally like it.
2. Because ordinary web designers don't understand SEO, they make the website generally only pursue beauty, but can't take into account search engines, so many details are not good, so that search engines are difficult to search. The content of the website. Therefore, treating these sites, SEO workers are mainly website optimization, the title, label, link, layout, optimization of the entire website is more reasonable, so that the search engine is easier to search for the content of the website, and reasonable Highlight the keywords of each page.
3. How to determine if the means used is cheating. Treat this problem, my thinking is also very simple, I think the behavior of the search engine is the problem of the website itself. If the exterior of the website can make the search engine to handle your website as cheated, you can operate this means to deal with all your competitors. Search engines must avoid you to maliciously deal with competitors. So the search engine judges whether a website cheating, mainly watching the many factors of this website itself.
Obey the above three simple principles, the changes to the search engine can be very calm. Because "10,000 varies from its Zong!"
SEO is only a more important way in the promotion method of website. Website promotion is only part of network marketing, and network marketing is only part of the network planning strategy. So I always look at the SEO, who came to me to do rankings, I first gave him a philosophy. Starting in January 2005, our company no longer picks up customers who make us rank, but put this SEO service and to the network planning service, so you can give our customers a better return, we can also Receive a higher service fees.
SEO is the risk of the industry
I have been a few years, I think the biggest risk of SEO is still "promise". In 2003, there were not many people in China, and most websites were unreasonable. So most keywords are not intense, so it can be done, so I will do SEO. You can dare to promise customers "top10", or even "TOP3".
But now the era is different, SEO knowledge will become more and more popular, I have been popularizing SEO knowledge. I used to write a lot of articles in this type of SEO knowledge, but it is not enough system. Therefore, I have spent a lot of time recently, I have written a book "Search Engine Ranking Secret" to popularize SEO knowledge.
Therefore, since 2005, the risk of SEO is getting higher and higher!
SEO cheating
In 2002, the number of SEOs in China was still a number of digits. In the second half of 2004, it has not been counted. The forest is big, what the bird has, so the emergence of "SEO cheat" is inevitable. At the beginning of 2005, a large number of "cheating SEO" did a larger number of cheating sites, so that Chinese Google's search results were all unrecognizable. For example, the keywords such as "weight loss", most of the top three are the cheating sites of SEO. Inside Google Enter "Advertising Bottom Rent", see more cheating sites will be more. The previous paragraph I mentioned inside the forum: The object is extremely reversed, when "SEO cheat" is excessively got to go Google. It must be retalled by Google. In the big update of Google on March 26, Google's retaliation initiatives began, not in large batch of cheating sites by Google, and there were many sites without cheating.
SEO cheats mainly have the following types:
Advanced programmer: They are smart, mainly to generate a large number of keywords pages, most of which are pages that capture the search engine search results, so keyword density is reasonable and easy to get good rankings. This type of website is automatically generated because of the procedure, so most of the SEO cheats are a series of sites. It is understood that a relatively powerful site, one day, can be 600,000 IP traffic by search engines. On the top of Google's own advertisements, you can get $ 400 of advertising revenue a day. Of course, Google updates this time, these sites are basically cleared.
SEO enthusiasts and ordinary SEO service companies: These companies and individuals have no better reputation in the industry because they are more difficult to obtain customer trust. So they use free space to make a lot of cheating sites, widely use garbled pages to do a lot of websites. Because cheating is simple, it can be done in batches, so they often do hundreds of such sites at once, and then a lot of popular keywords is very good in a short time, then renting, Now, I don't know what kind of life they live. It is definitely that the customer is chasing money all day to make retreat. So everyone saw a lot of four domain cheating websites with a 51.NET suffix for Freepages.org suffix. Google is updated this time, and all of these websites have been eliminated. At the same time, it is inevitable from www.51.net.
SEO market competition!
I have always thought that China's SEO market does not have competition, so I will write a lot of experience in the early days to share it. Written, you must drive this new market, after the new market, there are many SEOs as a competitor, which makes me very ridiculous.
Last year, we will consult our customers at least a dozen, more than 500, but we really will generally don't exceed 5 customers every month. 1% ratio.
Because I think: selling products and services have a big difference. The quantity is large, because only the amount is large, can you make money. But doing service is different, the more customers do, the lower your service quality, the more tired you will do. So doing service can't blindly pursue the amount, but you should pursue small, so you can do better, higher prices. (This is my suggestion for friends engaged in the SEO service industry).
SEO from the industry's profit model!
Before I launched the SEO service, I have been using this strategy to help I do business through the Internet. So, although this company has been caring now, I have never thought this is a good profit model. The reason why I still do this is because my current company positioning is a network marketing research institution, and it is a natural model for research and service to make money. Most importantly, I can make money with my research results. Still a word: It is very tired to do service! So learn the SEO strategy, you can use this strategy to combine your real resource to make money, such as doing business through the network, this is a mode than making the service more profitable.
Emerging things will inevitably have an impetuous period. SEO's impetuous period has passed! Now we need our yourself to face it
