In 2005, will the Internet industry will become a online game year? Many phenomena continue to remind us that this question is becoming the truth.
Shanda acquired Sina shares, triggered Chinese people to think together: online entertainment will not disorder the portal era with the online entertainment of the game?
On the other side of the earth, the news group is about to acquire British game software development and publishers EIDOS, the media tycoon Murdoque into the game industry is finally confirmed.
What is more drama is that Zhonghua Net has been an anti-enterprise game against its investment object, but does not hesitate to completely withdraw from grand, suddenly come to 180 degrees, with 33 million yuan investment "play game network", one fell Get 36.5% of the shares on the site.
Shengda attempted to enter the main Sina, which is driven by its main business, to expand the power range and profitability to maximize, simply, is the instinctive, because grand is a network game's incident, hoping to put the entire network society Create a "panorama world". The accidental move of Murdoch and China.com confirms the irresistible of online games from the other side.
Perhaps, you can tell this question, it is the attitude of the Chinese government. On the day of the online game in China, the government has been in the double pressure of public opinion and industry appeals, and the left and right swings are neither willing to lose a chain Yang industry's development opportunities. They don't want to take the public's public opinion condemnation. Clearing the name of the electronic competition cover the essence of the game, to the introduction of "12 points" ban on Internet cafes, it is not difficult to see the government. However, the government has identified computer games as an important industry that needs to be supported.
Last year, the Notice of the China Information Industry Department told the world, and online games is an important sunrise industry in China. The government stipulates that domestic companies actively participate in game development can enjoy government tax concessions and fund support, and fund the cultivation of China's own game developers, call on the game industry to vigorously develop the products independently developed.
No matter how public opinion accuses, no matter how the opposition representing Tao Hong is teaching, it seems that it can't move the development of the game industry.
From NetEase's 2004 revenue, online game revenue has accounted for 75% of the company's total revenue, and online game revenue in the fourth quarter has been reached in the same period in 2003. The game revenue of a portal accounts for three quarters of total revenue. Do you say Netease is a portal, or a game website? In fact, the image of the website is not important for NetEase. It is important to bring the company to bring the greatest interest. In Netease's existing business workers, online games are playing more and more important roles.
In the 21st century, online games will be the most potential growth points in the field of digital entertainment. From the arcade to the PC, from the video game to online games, the video game industry has experienced more than 30 years of development history. With the continuous upgrade of software and hardware, the game mode has reached the highness of the fire. There is a big way to take a movie and become the power of the entertainment industry.
In recent years, China's game industry has suddenly succeeded that they have been recognized as the world's most prosperous game market. The situation of the professional game website is getting better than, the portal is more like "life-saving straw", software developers, end user service providers, hardware manufacturers, telecom operators, each of the entire online game industry chain. The links can be digged into their own gold. Online games have been recognized as the most successful profit model of the network, and the game company earns 1 yuan, and its surrounding industries can earn 5 dollars.
According to statistics from the National Press and Publication, China's online game players have reached 26.33 million, and the scale of online game market reached 2.47 billion in 2004, which has grown by nearly 500 million yuan in 2003; according to the current development speed, it is expected to be 2009 More than 10 billion yuan. With broadband access, high-speed mobile interconnection, virtual reality, real-time three-dimensional imaging, etc., will fundamentally push the explosive growth of online games. In the case of serious insufficient employment, the play industry has created a certain number of employment opportunities, and the demand for game talents will grow at a rate of 100% per year in the next 3 to 5 years. In 2005, many online game manufacturers in China will be more intense, Jinshan, Shanda, Tencent, Guangtong, game oranges, Tianqing Digital and other domestic game companies are being hungry, for game software development engineers, game channel Editor, game designer, game customer service, etc. The monthly salary of more than 8,000 yuan, for some experienced game talents, even a high salary of $ 500,000. No one can deny that more jobs are an important factor in alleviating the government's pressure.
