General web designers do not understand online marketing, desirable web pages, but most of them are not practical, not conducive to the development of online marketing work. So there are websites to optimize this business service. But most network marketing staff The optimization of the website is just the website structure optimization through SEO technology, and the page label optimization. Little pay attention to the following questions:
1. Web Page Copywriting Optimization:
We are also optimized in the web, maybe you are very stunned, what do you want to ask?
Very simple truth, through website promotion technology, you have let your potential customers find you, but it is easy to read the information in your web page. Just look at the copy of your website is attractive.
Too many online marketing workers are optimized in the website, in order to get a good ranking in the search engine, they are deliberately add keywords to the web copy, to provide the frequencies of keywords in the web page. But cause The result is that there is a more bad case that is not very attractive: often is a different statement messy five chapters. If you are selling a product. Your website browser sees that your website is written so uncomfortable. I must also doubt the quality of your product. So he can't see a few words, close your web page.
A attractive web copy case generally has the following features:
The typographic version is clear, and it is clear. Do this, you need to understand the typography, to control the distance between the word, the line, the line, and the line, control the color of the font, and the highlighted words must be highlighted.
The language is characteristic, attractive. You can tell the viewer in the shortest time, you can give him what you want.
How much is the content of a page article to be controlled. Don't be too much, you must give your browser's eye to rest.
Web Copywriting Optimization is very important in website optimization work, have you noticed?
Second. Integrity optimization:
Refer to integrity optimization, you must not be dizzy because you have not heard this word. Because for a business website, the most important thing is to get the visitor's trust in the shortest time. But many business sites do this Not good. So you need to optimize. Integrity optimization mainly considers several details:
1. Contact: Many business websites are difficult to find, even let users find a contact with E-mial. At this time, no matter how old your website is designed, it is easy to let the viewers take you. It is treated as a personal website. How to display your contact information in the web page to easily get customer trust?: Please pay attention to these details:
Company name or personal name, someone else is displayed in the web page? Contact address you wrote? Write a detailed writing?
Contact phone, what do you write? If you are a website that sells products, you have used multiple calls, and highlight it on the web. For example, customer service phone, after-sales service call, complaint phone, etc. Each contact phone is indicated Work time?
2. Certification: Many netizens are more trust in Red Shield certification, ICP registration certification. These have you done? If not, you don't do it quickly. If you don't, you don't engage a red shield picture that is not connected. You are put on your web page. You So can this be a browser? That behavior is just a shackle. It is better not to put.
3. Documents: For a small company in online business, you can scan your business license and put it on the page.
4. Company Profile: Company Profile must be written seriously. It is best to add a company team column, put the photos and profiles of your website main staff. Let your potential customers give you business, first understand you.
Can your website get your potential customer trust in the shortest time?
III. In-station advertising optimization:
Optimization of this is mainly the optimization of those advertisements you have made in your website. Online advertisements, the best advertisements, there are many ways. The most easy advertising method is the silent advertisement of moisturites. These In the advertisement, you have to try to do the following:
1. Using your own site advertising resources: Many websites are 90% free information to attract numerous passengers, then earn money by 10% or even less. At this time, you must first in each free information. If you want to give yourself an advertisement. For example, promote your own article. The normal article ends simple and clearly attractive text advertisements. It can achieve a good effect.
2. Continuous hints: Internet, the best propaganda mode is still a word-of-mouth. So, web optimization must find a way to hint the browser in the webpage, let him remember the characteristics of your website, let him recommend your website Give him a friend. Usually expressions are: webpage walks the horse light, leave the pop-up page, etc.
