Since the text message opens up a new field for mobile phone business, the mobile SP operators flocked, and they have squeezed into this piece of cream in a fresh cake. However, since the third quarter of 2004, with the "China Internet News Service Work Committee" began to rectify bad SMS, combating SMS messages, SP circles finally panic.
This action not only cuts some small, content "Huang" SMS data operation network, and SP businesses that provide a large number of wireless value-added services have nothing to have, and the first is the new wave. September 5, 2004, the Ministry of Information Industry announced that Sina speech magazine business, suspended all platform new business and cooperative marketing application for approval for 3 months, suspended Sina's new SP cooperation application 6 new SP cooperation applications 6 Month. Announcement, Sina has been hit hard by the largest market share of China's wireless value-added business, brought a fatal blow to its IVR income. According to relevant people, the service-stopped service general charge is 1.5 yuan per minute, every day. The income is about 600,000 yuan, and the monthly income is 18 million yuan.
The information industry is very simple, and the first is "seriously involved in the yellow". Sina IVR has launched "Muzi Meiyuan Sound", "passion one-on-one", "passion bobo" and other columns, including the content related to Muzi's beauty is prohibited, and the "wiping ball" is played on the Internet. The second is to deceive the behavior of consumers. Many mobile phone users have encountered this situation - there is no login to any information website, but there is a mobile dream network fee or information fee when paying the call, this "reverse "Fraud," SMS group "," no second confirmation "," silent users ", etc., are typical to be deceived by consumers.
This cleanup rectift has continued until the last day of 2004, although the final data has not been announced, according to industry news, more than 60% of SP closed. In other words, there are more than 2400 SMS companies that have been invalued by SMS, and the SMS company, the SMS company, will be closed. When I arrived in spring, your mobile phone will get cleaner and cleaner.
But as a wisdom supervoliocity, their eyes stared at the world's largest market with nearly 300 million mobile users, only deserves a new wave can't be afraid of them. The total number of mobile phone users will provide huge development space for IVR services. According to the survey of Landde, only the approach of China Mobile's approach 200 million is a target user of the audio interaction business, and domestic experts estimate that IVR's annual market income can be at least 2.8 billion yuan. In the face of such a huge market and seductive benefits, SP operators are of course not willing to sit. When the only "killer" business in the SP industry in the 2004 SP industry-SMS value-added business is already in the mountains, the road is quietly rising.
First, SMS novels come to life
SMS novels are also known as mobile e-books. As the name, it is a novel read by mobile phones. It is an emerging mobile phone literature. The usual business method of SMS novels is: the novel of the author's creation in the professional operation website is serialized, and the fixed chapter will be transferred to the reader every day for download. At present, mobile e-books have three formats of WMLC, Java, TXT. Users can download online novels to their mobile phone through different ways to directly subscribe to novels.
The SMS novel is the earliest Japan in the east of the country, which is the country's SP and developed cartoon comics company combined, specializing in middle school students. Unexpectedly, the SMS novels have been admitted to attract the most middle school students, just in the world's Japanese white-collarstocks in the world. So all kinds of themes, various forms of SMS novels, in all SPs, the servers, is said to yelk, which is said that a very horrible "fragrant naked corpse" has brought millions of benefits for merchants.
As early as August 2004, Huaxou Century Communications Co., Ltd. bought a copyright of the country's first "SMS" "City" of the writer in the national "SMS" "City", with an average one word of more than 42 yuan. As the earliest SP operator in China, Huaxou Century Communications Co., Ltd. decided to expand and apply this novel, in 2005, strongly introduced to the market. At that time, users can not only use the SMS form, but also can enjoy a multi-angle through mobile Internet access, mobile phone answering. The power of capital and business is really powerful, it can not only make the minds of human thinking, but also create a new industry. The problem is that for human beings, literature is eternal, SMS novels are loaded in this industry in wireless value-added business, when wireless value-added services themselves do not have to be brilliant, how long can SMS novels, it is really awkward? .
In fact, no one will be stupid to measure the literary value to measure "City" to the end value of 180,000 yuan. After all, this is an era of measuring the value of commercial benefits. The optimistic person will naturally move out of the neighboring Japan and the Pacific sides of the United States. Therefore, habitual thinking began to believe that may be full of 2005, this "one thousand gold" business is in this crisis, A SP will take the lead in blocking the block. Reasons for not optimistic seem to be more following. China is not a high-frequency fast-paced high-rise capitalist country, even how China Mobile is more selling, even a few years of MMS, K-Java is difficult to become China's real "thumb culture", not to mention reading habits in literature It has become more and more replaced today, it is difficult to think about how many people are willing to read a novel in a way of dozens of words. Although the appearance of smartphones can make this problem is no longer a problem, how many people have bought the price of the smartphone in 8000-10000 yuan? In this way, "a word thousand gold" value is not worth the problem, only to the end of 2005, the end of the year, the end of the year.
However, truly important is not this. Various business operations, it is a huge amount of risks, it is not difficult to see that it is really hidden in the "Buying and Dai Xi" of the media and the industry's eye, it is the great rod to the Ministry of Information Industry. A fierce response of the stressed spies is very unfortunately, this pressure is born in the birth of the SP industry.
Second, how many market points can be seized
Mobile SP has launched in 2001. In just three years, 4,000 companies are squeezed in just three years, nothing more than a huge dining table and a cake already on the table. Waiting for these spies just comes with tableware and napkins on the neck. Of course, there is no big man in this cake, but the blaming is not too high, it is too low below the butt.
Today, most Chinese still can't afford the luxury goods of the car, "play mobile phones" become a fashion. At present, China has nearly 300 million mobile phone users. Even if each month, only one text message is issued every month, a year will have a few billion yuan, not to mention a few more than a dozen or even more every day! This is probably the root cause of the success of the moving SP. The threshold for the industry is very low. As long as the technical, content resources, and user traffic are the most important factors, and one manufacturer has one to two points, it is enough to enter this industry. Take the current domestic climate mobile SP as an example, "Hand" process can probably be divided into three categories: the first category is some vendors for the early way to do mobile technology platforms, such as palm, Songtual, etc., with its own technical platform and in During the research and development process, the good relationship with operators, they need to do it just to sell "technology to the product to the market"; the second class is some manufacturers who have entertainment resources, rolling stone with rolling stone music group Mobile, etc., such vendors often occupy a unique advantage in content resources; the third category is a portal like Sina, Sohu, which is a huge user traffic.
However, it is not that every entry will receive a rich return: the number shows that the turnover of the mobile SP85% is in the hands of 5% of the manufacturer, while the other 3800 SP has only 15% of the market share! One of my friends earned hundreds of thousands of people in the private universities in 2003, and there was no investment in the SP. In 2004, he had just retired from the blood. He said a word very representative: "Don't do it, you have to do it." It is indeed the ability to make the business, it is very late, can only indicate an ending - failed. After all, from the user habits, a user will only choose one to two mobile sp, just like the general user may use QQ and MSN at the same time when the Internet is online, it is difficult to accompany the third, the fourth same Chat Tools. This more people eat more, the more you eat, the less high-risk games, but instead stimulate the ambitious. Imagine, who does not want himself to be a member of 4%? ! In the face of such a dilemma, "a word thousand of gold" is almost a reaction, and more people use a way to find out the way. Open the world, starting point, red sleeves, and literary original and small websites, you can see the people sent by the SPs in various forms to recruit SMS novels. The author tacted with a person who collected SMS novels in the "Media Jianghu" forum of Tianya website, in addition to the younger generation taste, there must be a stimulus, the draft fee is only a poor word 30-50 round.
Fourth, the dawn of SP victory in 2005
Standing in the point of view, on the one hand, the potential of mobile phone users is far from being excavated: Most of the SMS value-added services in the past, mostly bundled with the portal, mostly netizens, China netizens still not 100 million And mobile phone users are as high as 3 billion! On the other hand, seek more SMS resources and the main direction of mobile sps seeking exports. In this regard, the palm is in the forefront of the new road, and it is jointly signed with the cartoon channel of Turner Broadcasting System International Co., Ltd., and the Java game made by the population Turner's image. After entering the game, it will surprise that these Java games are tailored for the Chinese market. After 2004 attempts, I believe that in 2005, I will continue to show more new games other than "Cat and Mouse Cheesechase" and "Badmojo of Flying Little Women".
SPs that own the content of the content resources, will not give up their strengths, with the background of Warner, Baidi, BMG, Sony and Universal five record companies, rolling stone mobile will play "copyright music" in the mainland. In addition to the ring tones that general SP can do, the column of "Star Emotions" can recognize the "mountains" of their records. Keep up with it is the coarse apple of the wealth, relying on strong capital funds to buy a few major music companies' MP3 copyright, which is fierce engaged in MP3 business on high-end mobile phones.
In this point, "a word thousand gold" SMS novels are not the only choice for SMS in the new year. Although its ultimate go is not known, in such a year of suction, the threshold of the SMS industry is rapidly improvement - previously rely on any one of the technology, content resources, and user traffic, It is now necessary to survive and develop now. For any of the SPs, no matter what they are born, what is the ranking, from the beginning of the New Year's Day 2005, all the end of the end of the world, the starting line is parallel, the end point? No.
