Entrepreneurial abortion in early 2005
brief:
At 3:00 in the morning of No. 3.16, I called Shanghai Zhu Xiwei to start, and the precursor of venting abortion appeared. After about half a month analysis, pain, thinking, objective, this time, abortion, reason. The main problem can be summarized:
* Industry business does not understand
* Policy risk does not understand
* Business model is unreasonable
* Business management has not experienced
* User debugan no core
* Product Definition No core
* Technical pre-research direction error
* Partner is not very understanding
Product issues and operational problems are not said, the most important problem can be said to be 2:
* Industry business does not understand
* Partner is not very understanding
This buried mines other than other aspects, and also the primers of several other problems.
First, industry business does not understand
a) According to the Measures for the Administration of Internet Information Services:
i. Article 3 Internet information services are divided into two types of business and non-operating. Business Internet information services refer to service activities such as information or web production through the Internet to the Internet users. Non-operating Internet information services refer to service activities with openness, shareability information, providing publicity, shared information.
II. Article 4 The state implements a licensing system for operating Internet information services; a record system is implemented for non-operating Internet information services. If the license or not permitted, it is not allowed to engage in Internet information services.
b) According to the conditions and materials that should be implemented by the "Chongqing City Application Business License":
i. Article 1: The operator is a company established according to law;
II. 2: Have funding and professionals with business activities, the minimum number of capital is 1 million yuan
c) According to the "People's Republic of China Telecommunications Regulations":
I. Article 8 Telecom business is divided into basic telecommunications business and value-added telecommunications services. Basic telecommunications business refers to providing public network infrastructure, public data transfer, and basic voice communication services. Value-added telecommunications services refer to the business of telecommunications and information services provided by public network infrastructure. The specific division of telecom business classification is listed in the "Telecom Business Category" attached to this Ordinance. According to the actual situation, the State Council Information Industry The competent department can be partially adjusted to the telecom service classification project listed in the catalog and re-announce.
II. Attached: Telecom Business Category 1 And other public data transfer services; (5) bandwidth, wavelength, fiber, fiber optic cable, pipeline and other network elements rental, sale business; (6) network bearing, access and network outsourcing and other services; (7) International communication infrastructure, International telecommunications business; (8) Wireless paging business; (9) the underlying telecom business of the resale. (8), (nine) business management is more than valued telecommunications business. Second, value-added telecommunications services (1) email; (2) voicemail; (3) online information storage and retrieval; (4) electronic data exchange; (5) online data processing and transaction processing; (6) value-added fax; (7) Internet access service; (8) Internet information services; (9) Visual conference services.
d) According to our assumption, then we at least there should be ICP and SP certificate, at least 100W registered funds. Before we negotiated with the investors, we didn't understand these, and even the "draft of the" draft of the shares "" The draft articles "draft of the company is 50W registered capital, investment funds 100W. e) Later, I want to do a simple video on demand, and according to the "Notice of Chongqing Municipality on Further Doing Non-operating Internet Information Service", even if they do not charge, the content is legal, but also to the Chongqing Communications Administration to file a record.
f) Summary: According to our strength (funds and relationship), you can't do ICP, and you can't do sp. I can only do a non-operating website.
Second, policy risks do not understand
a) Huang Yellow problem.
i. Public network information inspection office under various local public security bureaus (Network Supervision) has the right to turn off all yellow ICPs. Plus "two sessions" and "Asia Pacific Meetings", this year, Chongqing is sure to be involved in the Yellow ICP. Relevant laws and regulations, the previous description is not described.
b) MLM problem.
i. On 18 April 1998, the State Council issued the "Notice on Prohibition of MLM". Since then, "direct sales" and "pyramid scheme" have become a legal and illegal representation.
II. In the "Direct Management Regulations" in the end of 2004, the Ministry of Commerce defined "direct sales" as: "Enterprises registered in accordance with the law in the People's Republic of China have used the store to sell the company's own products (hereinafter referred to as product). The salesman sells the product directly to the final consumer's distribution. "
III. The State Administration for Industry and Commerce is declined in the "Bansted Illegal Male Regulations" in the end of 2004 to "Bank Fraud" is: "After paying or changing a certain fee, it can be added and compensated. Others use the same kind After the addition, you can also obtain the qualifications of the development of others and get a remuneration. The rest is pushed. After the organizers pay the payment of the participants, the participants pay the first participants, the participants' yields are mainly based on the number of developers or their The number of people developed again. "
IV. According to our ideas, our business model core thinking is: pyramid fraud. Strictly sigh the object.
V. April 2005, MLM (multi-level direct sales) will also be included in the prohibition ranks by the State Administration for Industry and Commerce, geometric multiplication and teamwork, may be a dream for small businesses.
Vi. These issues, of course, is of course a key to the investors. But what is our preparation? How is the countermeasure? Personally, our countermeasures are not counted; at least, we have not going to work. This solution has two (all illegal operations): a way to do line, and traditional pyramid schemes, and the website is just a non-business website, such as "Happy Cinema"; a relationship, find one Background people or companies come behind, such as "Sohu Fortune" to earn. We didn't think of it. I want to come now, some innocent. It's true: "The great cause of life is not known, but it is energy to travel - Hutri".
Third, the business model is unreasonable
a) According to our ideas, from the previous two questions, business model is only suitable for underground operations. No longer said more.
Fourth, business management has no experience
a) From the Business Plan (including the fund budget, the demand, stage planning, team introduction), "Company Charter", "Shareholders", the company name, legal person, CEO, etc., generally, these can be described as But "fund budget, in place demand, stage plan, team introduction", it is very important if the investment party does not look at people. Obviously, we did not do the second kind of plan, even now, there are no drafts of these texts in the hands of several partners. Is it the "high starting point" of our assumption, or the real business management has not experienced? Do not know. Temporary is not experienced by business management. Some motivations behind are so concealment, and the saints can't do it, let me me. Other aspects don't say it. b) Special explanation, in first, a simple office, there is no good job. Every day, everyone can't concentrate, how to do it? How to cooperate? It is also possible to see the lack of business management. Or thinking too simply.
c) Summary: Since entrepreneurship, we must have the psychological preparation of farmers' cultivated land, and start with the mentality of farmers, who will not go to cultivated land. Who will cultivate? Of course, high starting is good, it is not suitable for us. It's really: "The great cause of life is not known, but it is in energy - Huxley."
V. Users have no core
a) What is the physiological needs of yellow? (Pointing to the yellow film)
b) Make money psychological needs? (Pointing online)
c) Positioning in college students, corporate staff, government general staff? (Refers to a little economic foundation and want to make a fortune.
d) What is the user's request? Is it a film and television introduction, network pick, blog, photography information? I personally think that it should be the core value of MLM and the core idea of MLM: Do a good job of communication and assistance, this is the greatest appeal of people who want to make nets. Now the network earning communication and assistance, such as "SOHU Fortune", etc., all pay first to pay to the specified bank account (that is, the multi-stage online), then go to QQ message, then join multiple online Give you; if you don't make money to multiple bank accounts, then hit the behind-the-scene company, settle every day at 12:00 noon, then drive the money to all the lines, open can be opened by the company and the online way . Do a good job in payment, settlement, communication, and team building is true core demands. And the so-called scorpion, film introduction, network pick, blog, photography information is self-deception, but can not be ignored? Do not know.
6. Product definition is not the core
a) Solve the physiological needs of yellowing: P2P file exchange
b) Solve the psychological needs of making money: IM exchange, high-efficiency management tools depend on the MLM model
c) Solve other added value requirements: film and television introduction, network pick, blog, photography information?
d) What is the core? It is better to make a "SOHU Wealth" to earn.
Seven, technical pre-research direction
a) P2P file exchange: First analysis of centrally non-structured P2P networks such as Edonkey, Napster, BT, analysis time is too long (completed in Boen), not not noticed non-centralized (or mixed blood) non-structured P2P The network is our core, such as Genutella2, FastTrack, Poco.
b) IM communication: First analyze QQ, the analysis time is too long (completed in Boen), but there is no main to AOL, ICQ and QQ's predecessor, MSN is our core, which is better to solve the cluster. Especially Skype, and the seamless connection of FastTrack, it is true. c) The whole story is not wrong, but too slow. There is no fixed office place, it is also a problem. Every day, everyone can't concentrate, how to do it? How to cooperate?
Eight, the partner is not very understanding
a) Everyone thinks that everyone knows basic laws and regulations, everyone thinks that there is a plate that can be prepared by the company. Everyone thinks that everyone has a very strong grasp of the technical direction, but it is not mutually understanding, and face problems. Many problems have nothing to say. This involves a communication skill problem. After all, everyone is passive, and it has been advice and opinion. If the other party "I know, you can rest assured" How do you? " Since it is a partner, you should know all the questions clearly, and you can't keep it. At least user demands, product definitions, technology implementation, business model, and operation methods must be taken.
Nine, other
a) operational problem
i. How to do ICP?
What is the content?
2. How to do?
Ii. How to do pyramid scheme?
1. How come the tennis?
Iii. These problems have not been thought of, even if they think it is good, there is no text, even if it is a text, everyone does not have a draft, how to talk to investment? Is it a strategist, regardless of the operation, is the leader of this industry, a slap, give you the banner, let you fight? Not so good, this kind of person is too small, there is such a person, and it will not be confused to engage in this two-regime, "Sohu Wealth" has only developed to 2W. This may be the ultimate assumption of our high starting point failed.
b) Preparation questions
I. Industry business?
Ii. Laws and regulations?
III. Administration?
IV. Policy risks?
V. Relationship operation?
Vi. Good three analysis in peers?
VII. Three analysis of peers?
Among the partners, there is no research (technical), which cannot be studied.
