Legislative Resolution on the eve of direct Date: 2005-04-08 Author: Zong Tao Source: Xinmin Weekly http://www.zhixiaowang.com/htdocs/xxlr1.asp?id=7615
Standard direct sales lies in legislation, but the regulations are not all good, and the road to future supervision is still to be more and more. In English, "Direct" and "MLM" are the same word Direct Selling. According to the different way, it is divided into single-level direct sales and multi-level direct sales. But in the international market, the two are collectively referred to as "direct sales." The word magnet was earlier in the Hong Kong market, and the meaning of "spreading-sales" was added compared to other direct sales in the market. In the overseas Chinese society, the pyramid scheme is a neutral word, until now, Hong Kong people say the first choice for the household, will also say "One is to do insurance, the second is to do a pyramid sale." In other non-Chinese society, especially direct development, there is no murderer, but also to distinguish between pyramid fraud. Professor Huang Wei Ping, a School of Economics, Renmin University of Renmin University, pointed out that geometric multiplial education is the theoretical basis for multi-level marketing. However, multi-level direct sales are completely used to describe it. Multi-level direct sales staff's bonuses include three parts. The first part comes from the profit difference between the in-goods / shipping, which is the same as other sales industries; the second part is the total return point of selling, called customer service remuneration, which is similar to other sales industries; geometric multiplial education theory In the third part: team bonus. Huang Weiping said that if only an economic perspective, this network multi-level direct sales actually created a lot of millions of people in the United States. Even some said that since the 1990s, the newly raised Millionaire in the United States is not open to this network direct sales. In theory, in the market, it is a kind of learning that can be established. Multi-level direct sales is different from the pyramid fraud that it is expected to rely on the team's construction to sell goods, rather than lantern ranking. Enterprises are also considerable in the construction team to build this commercial chain. Trying to bring a benign circulation with a team incentive, which is the essence of multi-level direct sales. However, after the end of the 1980s, after the pyramid scheme entered China, it gradually evolved into a means of defrauding using the pyramid development. In the 1990s, "the mouse will be" four, the terms flying, the group is passionate, and the scam is connected. Huang Weiping believes that this violates the meaning of direct sales itself. He said that the Chinese economy has been carrying out market orientation reforms, but the biggest problem in the Chinese market is unordered. When integrity is missing, the credit has a crisis, and the illegal pyramid scheme has a breeding soil, and the direct sales model also appears to be odded. On April 18, 1998, the State Council issued the "Notice on Prohibition of MLM Business Campaign". After 3 months, 10 foreign companies have set up direct sales in China. Since then, "direct sales" and "pyramid scheme" have become a legal and illegal representation. It is necessary to open the direct market, but also to combat illegal pyramid schemes, and put in the legislators is a problem with how to define. The reason why direct sales regulations is difficult to introduce, and the government departments and industry people do not have to take care of each other: Difficulties are how to distinguish direct sales and pyramid schemes. In the "Direct Management Regulations" in the end of 2004, the Ministry of Commerce defined "direct sales" as: "Enterprises registered in accordance with the law in the People's Republic of China, in the establishment of store sales of their own products (hereinafter referred to as product), through salesman Direct sales of products to the final consumers. "The State Administration for Industry and Commerce will define" Pyramid Fraud "in the" Bansted ILP Regulations ":" After paying or changing a certain fee, you can add and pay . Others can also obtain qualifications to develop others in the same way and obtain remuneration. The rest is pushed. After the organizers pay the participant payment, the participant pays first participants, the participant's income is mainly based on The number of developers or the number of people developed by the personnel. "In 2001, China joined the WTO, promised to open the direct market within 3 years. The legislation should first take it.
