Matrix mode is the president of Sohu
Zhang Chaoyang
Mr., means that Sohu, Chinese, Focus and 17173 four websites preliminarily constitute a matrix. This matrix can do both broadness, and deep, readers want to face, Sohu.com, I want to have professional content, real estate to the focus network, game to 17173, alumni exchange to the Chinese, cooperate with each other Bell integration.
In fact, I first put forward similar concepts with matrix models, and I should call "Guang and Dead" at the time of Sohu to acquire the Chinese, that is, the integrated portal is responsible for "wide", and in various fields, through professional The way team deep tillage is also "depth". And this professional team can be achieved by acquisition of Tom to acquire the "shark shot", or through Sohu and ERP World Network to cooperate through cooperation, you can also use Sina and China Football Association to jointly organize China's team website. Implementation by resource monopoly. Of course, I can only say that Sohu's matrix mode is really proposed, but also, but unfortunately I can't stick it.
The three models introduced earlier, only a partner site in the previous period, doing a hot, Tom's European Cup, Sohu's NBA ... and other two actual operations are less and less, this is also with each portal. All strategic focused on SMS, games and other value-added services (acquisitions are mostly acquisition SMS, online game companies). Netease is almost almost concentrated in these two fields (I have given a warning in Donews).
The rise of professional portals also sounds the alarm for the integrated portal. The national large daily daily daily depression, and the rise of local daily newspapers and professional media is an evidence. Integrated portal If you don't take measures as soon as possible, it is likely that the national daily newspaper. Fortunately, the network's flexibility, can be remotely processed, to improve the integrated resource for the integrated portal, to achieve "wide and deeper", and the integrated portal's current funds and the huge customer resources already have a transformation. Guarantee.
The integrated portal is one of the most important attractions and profit sources. It is definitely correct. The NetEase that is temporarily giving up now has returned, but NetEase has still maintained the style of the technician, not optimistic, It is unswervingly (this is likely to learn to learn, and now the time is the execution force). Cooperation from the real estate channel and the China-Family Network to cooperate to Financial News and Financial Street to cooperate with Li Ning to Li Ning, but all the cooperation is great to deepen the depth of the field, believe NetEase Action, I haven't reported a paragraph. Through this integration, it is believed that NetEase will make a gap between the comprehensive portal content of the news in the shortest time.
Sina was Shanda Holdings, and its depth in entertainment portals has also been greatly deepened, and there is also a cooperation between China and Macao Starry Air. Just spend capital adjustment period, I believe that Sina will have big movements (Sina is also a capital integration master).
Recently, Zhang Chaoyang personally presided over the important meeting of Sohu strategy transformation, proposing to give up the market positioning of Sina, and transferred to the content construction strategic idea of Netease. In fact, the matrix mode is also real.
In the four major portals, TOM's movements have a little bit, but the TOM of the acquisition, the TOM cooperation, will not let everyone disappoint.
Can the four comprehensive portals really realize the matrix architecture, resist the invasion of professional portals, let us take a look.
Source: Liangliang Original-IT
