[Case Analysis] "There is no excuse" is a pseudo book, the author Jin Yu, the author of the book, is a freelance artic

xiaoxiao2021-03-05  21

"Best-selling Employee Training Reading" reveals

Best-selling company employee training reading secret

China Youth Daily reporter Wu Shan Liu Jian

"If you work for a person, if he pays you salary, then you should be sincere, responsible for him, praise him, grateful him, support his position, and stand together with the agency he represented." - Call from "no excuse"

"No excuse" does not exist in English original book

"There is no excuse", signature "(US) Ferral Kaipper's rain built this year, published by Machinery Industry Press this year, and has been 25 times in October, with more than 2 million sold. A large number of domestic Hech's famous enterprises, batch purchase, send it to the employee hand, and even ask employees to talk about "experience" after learning, write "reading".

This book sells is too popular, so that the book market will soon follow the "no excuses" of various versions. In August, China Workers Publishing House launched "There is no excuses II", and the Chaohua Publishing House launched "there is no excuses II" (end version); September, the Enterprise Management Publishing House launched "there is no excuse to complete"; October , Machinery Industry Press has also launched their own "no excuse" (upgrade version).

Recently, "There is no excuse" "American Enterprise Master", the mask is exposed, and the medium in the middle is fiercely competitive. According to reports, the United States has neither "No Excuse" English original name "There is no excuse", and there is no "Author's brief", "the" Anti-Author's "" Army Special Forces Commander, The famous company's independent directors and vocational training experts.

"It is a 'this edition', not 'translation', so do not need a copyright registration number, just like Chinese does not need passport entry." Li Weidong, director of the Economic and Legal Branch of the Machinery Industry Press, in accepting the reporter Interview with interviews. According to Li Weidong's explanation, "there is no excuse" published by the Machinery Industry Press is a US reporter who has been named "Kaip" collected the conceptual information in the local area, and then turned to a famous "Jin Yu" author. In translation and writing, CHAKW and Jin Yu are the author of this book, there is no English original book.

It is understood that Jin Yu, the author of the book, is a freelance writer of Beijing's planning company, formerly known as Dong Haojia.

A review of "American Business Yearbook", "Harvard Business Comments" and "New York Times Book Review" are quoted. Among them, "New York Times" is: "There is no excuse" is known as the perfect business employee training reading. It should be like the employee manual, to distribute every employee of the company. "Li Weidong admitted when accepting an interview. This comment is that the publishing house is added to the business packaging.

However, the Mechanical Industry Press denied that "there is no excuse" is the so-called "pseudo book", which emphasizes its legal publication. On the morning of November 12, the society has submitted a related instruction material to the National Press and Publication Administration.

"Every word says the boss's hearts."

Is it so popular because it is known as the "most perfect business staff training reading" written by Americans? It is obviously not as simple as it is. In the current management book market, serious translation, introducing the books of Human Resources Management of Western Enterprises and the books of the system, but they are far less than "there is no excuse" to let Chinese bosses like, so it is not as good as far as "There is no excuse" best-selling.

Li Weidong introduced the publishing structure and process of the management class books. The general administration book is roughly divided into three categories: a class is a teachings for large-scale colleges, one is a technical book for management and marketing staff, and a class is "there is no excuse". Volkswagen best selling books in employee professional qualities. Volkswagen's best-selling books generally rely on group purchase, so publishing houses pay attention to the linkage of enterprise management. "We visited some of the human resources department and management of large and medium-sized enterprises, asking what kind of content they need in employee training, what form of things are easy to accept, these managers generally expressed, in strategic decisions and system execution Among these two management links, the latter is their most headache. "Li Weidong said," At that time, there have been the use of the military code of the military to manage the company, and there are many companies in China, such as ×× (domestic A famous IT enterprise group). We want to collect some information, add your understanding, and make such a management concept in China. This concept is "There is no excuse". "Please see" No excuse "is How to give the business employees to class: "If you work for a person, if he pays you salary, then you should be sincere, responsible for him, praise him, thank him, support his position, and he representative The agency stands together. "" Maybe your boss is a skeleton, you can't understand your sincerity, don't cherish your loyalty, so don't cause contravement of emotions, put yourself with the company and the boss. " "Don't feel your own payment and affirmation and payment of the definiteness, don't always feel that you can't get ideal wages, you can't get the boss's appreciation. Such emotions are the hotbed of excuses." "What we need is People who have this spirit: they want to do their best to complete the task, not to find any excuses, even if it seems reasonable excuse. "

Some people commented that these words, every word said that the boss's heart is! Moreover, these "very China" is actually from a mouth called Kaip's "American famous enterprise consultation expert"! How can such a book not sell well!

According to the relevant person of the Machinery Industry Press, "There is no excuse", they sent 10,000 books to the bookstore and businesses, and the results were very popular. There are two big bank managers give workers' hand, as a learning reading. The chairman of a large group pointed out: "Don't do what you should do wholeheartedly, there is no excuse, is the ideal realm of the company to strengthen employee implementation." The general manager of a central direct company proposes: "Cultivate implementation culture is a group company The item is very important, 'There is no excuse "is the highest realm of the implementation of cultural." He asked the whole company "to form' no excuses' work habits." The chairman of a communications company in Beijing told his employees: "If you are a blue collar that wants to become a white-collar, this book is a valuable textbook; if you are a white-collar worker who wants to become a gold, then this book is one The manual that must be read. I want to be a respectable person. It is the elderly that we are eager, but how can I get this respect? "There is no excuse" tells us all the plans. "

Jin Yu, who said this book, told reporters in the phone, he also heard the opinion such as "Too absolute", "Slave Color", "Board Service", but objective this book is true. It is the reason why the self-motivated self-motivation is the reason why the self-motivation of many companies is promoted.

On the eve of the "no excuse", it was unveiled on the eve, and its "Sister Book" "Never delays --- World Welfare Conduct" The Rules of the World Wide Enterprise has been introduced to the market by the Machinery Industry Press. The book is said to be "the" Washington Post "," Washington Post "," Washington Post "," Washington Post "," Washington Post "," Washing Tribune "," written " . Later, the "Golden Rain Compilation" is "Jin Yu", which is planned by Jin Yu, and the Bible of the Bible of the Enterprise and Employees "in Beijing." Dedicated Passion "in China Commercial publishing society pays. Can they reproduce the glory of "there is no excuse"? We will wait and see. Isn't this naked deception? As for the manager, why is the 伪 伪 书, 是 是 了 了 加 了 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加 加Modern enterprises should not use feudalititates, and employees should be a vigorous, rather than those who have a superior, just like Chinese football needs some players, China's companies also need some employees, creative Employees, employees who can make positive opinions, employees who dare to be straightforward, employees can't turn into a dead machine, this book seized the psychology of Chinese manager, and that is, the emperor's concept, it has taken huge The success, the author and the publisher have earned the basin full, but this book is extremely unfavorable to our businesses and the long-term development of our business and employee, I am felt the deception behavior of books. Spotting this pseudo-branch!

-------- Comments from netizens

When I chatted with my customers in May this year, they told me this book and they did very much. Later, I also read it, there is nothing new, the slave color is indeed very serious, with serious misleading: Under the premise of business development strategy, business process, post description, assessment and incentive way, it is required to have no employees I don't care unconditionally, it is unrealistic, it is impossible, is this a rational management method? In the legal society, employees are free people, not slaves, they have their own development planning and choice, and have their own thoughts and value demands. Trying to make the employee's only life from a batch of robots or slaves, there is also a highly disciplined organization. This is just a very naive mourning; just from the subordinates, the employee finds the reasons why the company cannot make better development, and It is very shameless to escape your own responsibility. The latter judgment has better illustrated why this book is favored by many corporate decision makers, because it helps to cover their own incompetence, low energy.

Employees should indeed dedication, this is unquestionable, but this is just a child in many elements of the company successfully operated, and is a child element in the sense of consequences. It is not the first child element. It needs power, what is the power Method and connotation to ensure employee dedication? Perfecting scientific management, health and vital corporate culture is the root cause of ensuring employee due diligence. The unlimited zoom in the truth is unlimited, it has become a ridiculous.

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