Color feeling
Color can affect people's psychological feelings. Understanding the effects of the impact of the color, and how the color feels acts in human psychology, and it is important to color design. The visibility of the color of the color refers to the extent to which the color can be seen in a certain background, and can be identified in how long it can be identified. The maximum impact on color visualty is the difference between color and background. For example, in the design of the home page, the relationship between text color and background color is often handled. When using a black background, many people will use a white text, the text looks very clear, but if you use blue or other colors, the reader must make careful recognition to see clearly. This is the difference in the difference in brightness.
The eye-catching of color is often particularly prominent in color design, such as some traffic warning sign, packaging, and so on, which is the stroke of color. The eye-catching and visibility have certain contacts, but it is not the same. Some colors can easily lead to people's psychological response, which can deviate from a variety of colors. In general, bright, high purity, high colorful color is high, and the color of the background color is high, close to complementary color relationship
(Observing the above), the effect is more obvious) on the white background, the promisingness is from high to low order: white background: purple, blue, green, red, orange, yellow gray background: yellow, orange, red , Blue, green, purple black background: yellow, orange, red, green, blue, purple
Different colors, there will be different distance feelings. Long-distance staring on the map, you will find that there is a preceding color. Especially yellow, on a white background, it seems to be in the back, and on the gray and black background, it will become the most in front. When designing, the induction of the color can form a sense of space and three-dimensional sensation. The color of the color is the same size and shape color, which seems to have different feelings, it looks more than the actual color called expansion, it looks more than the actual small color is called contraction. In general, the warm color is larger than the cold color, the bright colors are larger than dark, and the middle of the middle is small. From the order of expansion, the sequence of contraction is as follows: white, yellow, red, green, purple, blue, black. The four feelings and color contrasts mentioned above have a big relationship. Different contrasts are different. So you can't say that some color is striking, some color is the most advanced or expansion. Different people, physiological and psychological conditions are different, and the feelings of the above colors have also been slightly different. The color of the color of the color has a warm feeling, which is a common sense in everyday life. Red warm, green, well known. Let's go deep into the touch of cold and warm relationships.
In the hossip ring, the two neutral colors of purple and green can be divided into warm colors and cold colors. Warm and warmth, has a positive effect, high deviation, high density, preheranty, transparent feeling; cold color is cold, there is a calm effect, low density, low retreat and transparent; neutral warm colors Neutral cold color can be coordinated when used for color matching. Assimilation
As shown in the figure, draw a black line pattern on a gray background, a gray background feels black. The same gray, draw a white pattern, feels embarrassing. This phenomenon is opposite to the opposite of the foregoing aspects. According to the truth, gray should be high under black comparison, while gray should be dark under white comparison. Is it not possible to compare it? In fact, this phenomenon is simplified, and it will appear in small texture, and the area is small, and the effect is just contrary to the brightness. When the color phase of the color is close, the more obvious the effects of assimilation phenomenon. The area of color is the same color, the larger the area, the stronger purity, the smaller the area, the brightness, the lower the purity. When the area is large, the bright color is lighter, and the dark color appears to be heavier. This phenomenon is called the area of color. When we perform color design, we should use a color ticket or a palette when processing color in the image software. Since the color sample area in the color shift and the palette is relatively small, or the color of the different color of different color phases is colored, some illusions are generated because of the above mentioned reasons. So, we have to take into account the above factors when choosing colors. Color contrast
Colors in life are often not alone. When we observe the color, or observe in a certain background, or a few colors, or first look at some colors and look at another color, and so on. This will change, form a color contrast, affect the psychological feel. 1. Color contrast is different from the interaction of the color contrast, which is different from the colors that separately. This phenomenon is caused by visual residues. When we look at a color pattern in a short time, then look at the white background, there will be a tone phase, and the tie relationship is generally similar. If the background is colored, the residual image is mixed with a background color. In the case of colors, there is a mutual influence. So when we perform color matching. The visual effects formed under complementary color imaging should be considered and corresponding processing. At the same time, comparison and step comparison When two or more colors are colored, adjacent two colors will affect each other, which is called simultaneous comparison. Its comparison effect is mainly: on the color phase, add each other to the other color, the closer the two colors, the stronger the comparison; the higher the brightness, the higher the brightness, the lower the brightness; Access to the junction, the stronger impact, and cause color leakage. When I read a color and then look at a color, the complementary color of the previous color will be added to the latter color, which is called the continuation of the continuation. For example, when I look at the green and look yellow, the yellow feels in the yellow. When the edge contrasts two color comparisons, the edge partial contrast effect in the two colors is the strongest, which is called edge contrast. Especially two colors are complementary, comparison is stronger. As shown in the figure, red and green is a complementary color relationship, form a strong contrast, the two colors feel that there is a dazzling edge, which is actually no side. This is the illusion that is strongly compared.
It is necessary to alleviate this comparison in the design, usually use gradient, plus white, or plus shadows.
The comparison of the color phase is similar to the color phase difference in color three properties is called color relative. The comparison of the difference between the color three attributes is referred to as a brightness comparison. The brightness is high, and it will be darker. For example, the color of the same brightness will appear dark on the white background, but it appears brighter on the black background.
The purity contrast is called purity comparison in color three properties. The same purity color, in two color backgrounds that are almost equal, aliquot, and the purity of the purity will be bright on the background color of the purity, while the high purity background color will appear to be gray.
The above contrast is relatively small in practical applications, often two or more comparatives, but the main second is strong.
