Http://www.sina.com.cn April 07, 2005 11:19 Sina Technology
Text / Li Kaiqi is a Ph.D. Dr. Li Kai Fu, Vice President of Microsoft. This article is the article written by Dr. Li Kai Fu, Dr. Li Kai Fu, Microsoft. give suggestions. As one of the most successful companies in the world, Microsoft has more than 100 million users in the world in the past 20 years.
Durable outstanding software products, and reveal the strong vitality and huge business value of the software industry with its own practice.
Microsoft's current market value is $ 310 billion. In the fiscal year 2005, Microsoft's sales revenue will reach approximately $ 40 billion to achieve $ 16.5 billion profit. After sending $ 33 billion in dividends last year, Microsoft still has $ 35 billion in cash reserves.
I believe that Microsoft's reasons why Microsoft continues to success, there are four points: (1) Technology: use innovative spirit to grasp the pulse of technology development, with reasonable research and development system to ensure the efficiency of enterprises, with persistent attitude towards the development of software industry; (2) Leadership Art: The highest decision makers have excellent talents, clear division of labor and perfect cooperation; (3) Talents: multi-channel discovery and hiring talents, effective talent screening mechanisms, sustainable training for talents; (4) Corporate culture: It is not afraid of challenges, self-criticism, flexible equality and the attitude responsible for customers have formed a tradition in Microsoft, and has been systematically guaranteed. Below, I will introduce Microsoft's operations and management experience from these four aspects, I hope to help China's high-tech enterprises.
Technology: Microsoft's hope
(1) Advance with the times, constantly innovation
Three or four hundred years ago, knowledge was slowly accumulated in a long time. However, since the industrial revolution, the progress of science and technology is no longer relying on the accumulation of history, but more importantly, relying on constant innovation. After the information revolution, the growth of technology will often present the trend of exponential growth. In terms of information technology, the knowledge and experience gained in the past decade have no doubt have far more than the accumulation of the past 100 years.
Microsoft has deeply understood that the importance of technical direction is grasped in such a large environment. When Microsoft successfully succeeded in early Basic products, it began to invest in DOS. After the success of DOS, Microsoft immediately puts funds and man more in research and development, and successfully launched Office Series Software Products. Subsequently, Microsoft used the accumulation of software such as Office and other software, started the development of new generation operating systems such as Windows NT, Windows 2000, Windows XP. When the tide of the Internet arrived, Microsoft lost in the field of online research and development, and continued to launch new products. Today, Microsoft puts a lot of resources into the core direction of "seamless calculation", in the development of MSN, move
Software, digital TV, Xbox, high credibility calculation, natural user interface, etc. are constantly innovating.
Under the promotion of technical wave, Microsoft always puts technology research and development, and the technology is considered as the company's unique wealth and advantage. For example, Microsoft puts approximately $ 8.5 billion in R & D in the R & D field in the 2005, exceeding one-fifth of its turnover. This ratio hits the first place in the "World Fortune 500".
(2) The "Chief Architect" of the operation
Pay attention to technology, and companies must have a maximum technical decision maker. Now, Microsoft's decision maker is Bill Gates, Microsoft's "Chief Architect". The establishment of this special position is because, whether in Microsoft or other companies, the CEO does not have time management technology, and many so-called "Chief Technology Officers" are unintentional scientists, and decided not to have the direction of technology. However, in a technical leading industry, a company does not have the highest decision maker in the technical direction.
As the chief architect, Bill Gates' work is to develop the company's long-term technology roadmap and confirm that the research plan of each administrative department of the company is complementary rather than overlapping. Therefore, he asked for every product and technical department of the company to do technical reports, which mostly a "brainstorm" discussion meeting. Do this report, in addition to getting Bill Gates feedback, each project team can also benefit from the preparation process. Because the project team must completely investigate the market, technology, competitors and other information before the report, and therefore avoiding the risk of closed doors. In addition, Bill Gats will take two times a year, think of the problem alone with "closed" way, which is called Bill Gates' "thinking week". Before "Thinking Week", Gats will askian elites to provide a large number of reading materials and technical recommendations in their personal expertise. In "Thinking Week", Gates usually work is to bury the screening of materials and technical advice, and write down their thoughts, quietly think, and ultimately make some important decisions on the company's technical strategy.
