"In the face of Google's new action, the Chinese portal either innovation, and it is possible to take a straightforward; either use policy means to start the sniper as soon as possible. Otherwise, Sina and other portals will be greatly divided into the market share." IT Senior Reviews Fang Xingdong said.
In September 2004, Google launched a Chinese Simplified Edition and launched traditional news from Hong Kong and Taiwan. Support users from browsing news from more than 1,000 simplified Chinese websites. At the same time, you will also provide personalized services to netizens, you only need to use your email to subscribe to your own keyword (word), Google will automatically send information to your email address. Google News Website rely on its simple interface and convenient search function, rapidly ranking among the world famous news site, attracting tens of thousands of netizens.
Baidu, a well-known Chinese search engine service provider, also launched Chinese news services during this period. Whether Google News or Baidu News, use powerful search engine technology, will automate the online news information through the computer and algorithm, and automate editing and processing based on this information on the click and arrangement of other information sources, completely There is no need to perform manual treatment, so there is a "robot" to do news. Compared with the news of the portal, the amount of information is large, the update speed is fast, the page is simple (no advertisement interference), all of the netizens are favored, subscribe to Google News and Baidu News users are also constantly rising It is also increasingly enhanced. So someone exclaimed, "robot" is coming to the news era.
● Who is Google News?
The "robot" represented by Google is not negligible from the birth date, and smart robots can not only provide convenient services for netizens, but also in some "Human Wars" competitions. For example, such as 1997, IBM's robot "Deep Blue" defeats the chess master Casparov is a certification. So, what is the charm of "robot" to do news relative to the news of the portal? What are the defects?
The primary feature of Google News is its intelligence, that is, it can "automatically put the most relevant and the latest news rows in front, and the news search results are determined by the computer algorithm, select headline news or classify headline news, completely Without human hand, there is no one to decide the arrangement of each report. "Therefore," automatic "sex and" completely unmanned "are the unique charm of the" artificial "(portal) news.
● Charm one: "more" and "fast"
Google Chinese Simplified Edition provides comprehensive news search services, and provides links from China and global news articles and links to relevant news images. Netizens can easily browse to include focus, international, finance, technology, sports, entertainment and society. Category news headers and pictures such as categories.
"Robot" news is extremely fast, Google News is 15 minutes to 20 minutes to refresh once, Baidu is instant scrolling, even in holidays, late night, "robot" can also update, this is unmatched by artificial arrangement . In addition, Google is a "push" news mode, and users can make news or need to track the news or need to track news, and Google automatically notifies the user in the form of an email. This point-to-point "tailor-made" personalized service can make the netizens in time and comprehensive understanding of their own news, and save a lot of time to search news information, it can be described as "a stone two bird."
● Charm 2: "High Efficiency" and "Low Cost"
Google News is a full-weather news communication mode, "automatic" inevitably brings efficient. According to the data analysis of American third-party independent flow monitoring agency Alexa, the efficiency of Google News Program is equivalent to 3 times the 280-hour uninterruptible manual update. It is because Google News is fully relying on the program to grab news, it does not need to be manually edited and processed. "The least amount of money, the most thing" is the cost control strategy of Google and Baidu, and this strategy is implemented without blowing ash. ● Charm 3: "Unity of Operation"
Google News is selected and sorted by computer programs and algorithms. Although these "programs and algorithms" itself is also developed by people, how many individual colors with makers, but these "programs and algorithms" is fixed within a specific time It is unchanged, the computer is fully operated by the program, and the operation is unified.
The development of network technology has played a major driving effect on information dissemination, and any new communication technology has its powerful dissemination, but there must be certain defects, Google News is naturally no exception.
● Defect 1: "Do not fully believe in robots"
Google News Since its "completely unmanned", sometimes the graphic does not match, information is not related or even revolving thousands of miles, due to the relationship of click, some marginal reports or lace news may become the headline of Google News. More exaggerated is that some fake news even throws this quickly "joy". For example, 10 o'clock on December 1, 2004, "US President Bush is arrested in Canada!" It appeared in Google's focus news, and this news has been maintained for three hours in Google News.
● Defects 2: "The information is seriously overloaded!"
The portal offers a variety of massive information every day, winning in an amount, thus the pages are long, and the information is pumbers, and netizens have "information numbians". The massive information provided by Google News is conducive to netizens screening the full understanding of news information and screening information, but with this, some repetitive or small and small information is also wasting netizens reading time, dazzling information makes netizens. It is difficult to argue. A serious consequence is that netizens may result in "information phobia".
● The enemy of the portal
As the air of the Gmail mailbox is born, it is like a domestic portal mailbox expansion in China, and Google News will also force the portal to make the necessary adjustments and changes. As early as Google News Chinese version, IT industry Senior critics, Fang Fangxing, published the article "Google News" Chinese version "launched, China portal nightmare", then, Today, Google News pair portal news website What impact does it affect and impact?
If you say the amount of information on Google News, the update speed is far from the door. It is just a surface layer. So, Google News is undoubtedly giving great challenges for the mainstay portal news website.
If the news is bundled with its search service, its power will be amazing. This kind of cracking of this bundled strategy has been uncommon, QQ.com relying on the many online users of QQ, within a short time, killing the top four of the domestic portal website, three old old portals people are shocked! The bundled seedlings have appeared. When the user searches in Google, the relevant news headline will clearly appear at the top of the search results page.
However, the problem with the "robot" news of search technology is today, the problem of relevant Internet laws, policies, and news this big cake is very attractive, but it is difficult to eat, and they are not biting.
● Who is more likes to love netizens
In the "15th China Internet Development Statistics Report" issued by China Internet Information Center on January 18, 2005, the survey data of "Network Service / Function", which is often used frequently "shows that netizens choose: Electronics 85.6% of the email, 62.1% of "Viewing News", 65% of "Search Engine", browsing 49.9% of the website / webpage. It can be seen that sending and receiving email, reading news, using search engines to become the three most important purposes of netizens online, and Google will take these three items. The Director of the Network and Digital Media Research Office of the Institute of Journalism and Communication, China Party, believes that Google News is actually an "online news source integration". As a new form of getting news, its appearance will definitely cause new divisions for the original pattern. If the user will pay it, you will receive your favorites, and even set it to your home page. In fact, because Google news information is large, the update is fast, and there is no ads, Google News is getting more and more supported by netizens and continuously rising support. In particular, when some information needs of netizens are not satisfied at the portal, they will turn to Google News.
Since there are many netizens choosing news on the Internet, then what qualities are they most concerned about? What factors do they most when browsing news? NetEase has done a simple survey from the end of September 2004 to early October, and the survey may not have a represession representation, but may also see a whole picture.
The survey shows that the accurate authority of the news, the extensive range of the news, and the extensive source of news are the essential elements of the three network news of netizens, and the page open speed has become the most elegant element of netizens to browse news. From the broad term of news, Google News is undoubted to win "Portal" news, and "portal" news is often more depth due to edited processing, so "Portal" news is also quite a lot of favorite of deep netizens. "Our Sina's website editor is the clearer network people want to see, we choose news scale than computers. In China, we are the most knowledgeable (information), this is the absolute thing that Google is absolutely unable to." Sina The person in charge of the technology channel said.
● Decoction or coexistence
For Google News, the US Editorial Publisher Association website columnist Steven once said: "Google News Service can change everyone's habit of reading news online. With its traditional, enter from a fixed news site, then Looking for, Google allows readers to jump directly to the webpage you want to go, and cross the news site. "That is, Google may become the first" portal "of netizens to see news.
However, when it comes to Google News to netizens, most new media research scholars have said that Google News is not much influence on ordinary netizens, especially those who do not appeal with news, and for those portals. The faithful users of the news site have formed a stable reading habit. It is difficult to change in a short time. Most news is difficult to pull them away. However, when some information needs of netizens are not satisfied, they will turn their attention to Google and other "robots" news websites. However, as D Hong said, "With the go of Google News, the more you do it, the size of our users, especially the faithful user group will definitely expand, resulting in news websites and portal news channel users to a certain extent Loss. "Therefore, if Google's algorithm and procedures are reasonably recognized, the Internet users who are accepted by the majority of netizens, the use of Google News will have greatly increased, and the formation of new reading habits may be just a time problem.
Although the localization of Google News website is not good enough (if sometimes it is not possible to log in), it may encounter certain policy risks when entering China to spread the market, but because of huge profits as a bait, Google will make Some adjustments to cater to the country's mainstream ideology, but the goal is always to the rich business benefits. Google News has brought a certain impact and impact on the portal news website. However, how big is these effects, it is still difficult to cover, because whether it is a "robot" news website or portal, it is in a dynamic development. . However, from the perspective of information dissemination, any new media will have a certain impact and impact on the original media, but there is no replacement of the original media. The TV has no replacement broadcast, and the Internet has not replaced traditional media. Therefore, in a certain extent, "fast food" "Robot" news (pursuit of simple, fast, comprehensive) and "big dinner" news (pursuit of deep, pay attention to "nutrition") will Complementation, jointly acting on the Internet news market to meet the different needs of netizens.
