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Vertical search will challenge universal searches
Since there are many services recently launched, many analysts believe that the vertical search market for new major opportunities in search areas is rapidly being one of the most crowded markets.
Only in the past two weeks, Looksmart launched five vertical search markets and promised to introduce more vertical search tools; Yahoo launched the first product in a series of vertical search engines. Yahoo also announced yesterday that it launched the beta version of the tourism platform, allowing users planned to travel to search for the right room and flight fare.
Vertical search constitutes a major threat to universal searches
Some analysts believe that highly specialized vertical search manufacturers constitute a significant potential threat to GOOGLE, Yahoo and other universal search manufacturers, but there are still many predictions on vertical search market development.
Despite the lack of brand awareness and reputation of major search websites, there is no ability to pull and maintain access to the portal, but Answers.com, Indeed.com, Become.com and other vertical search sites are winning consumers' eyeballs. .
Kelsey Group's management editor Greg said that the reason for the newly founded enterprises aiming at the vertical market is that positive competition with the general search giants of the big head is "true". He said that there are many vertical markets suitable for them, such as tourism, shopping, local services, and classification information such as automotive, recruitment, real estate. Consumers need easy, simple and efficient.
Vertical search is smarter
Some analysts said that although many sites have better search experts, they can collect information more effectively from multiple websites, but consumers are unwilling to access multiple websites. From the long-term, this will have advantages. .
The Looksmart has decided to advance vertical search market by using its portal's large amount of information. The company is responsible for the senior Vice President of Consumer Products, Looksmart believes that web search will grow vertically and personalized. People will search for information about personal hobbies, work or education from the Web. The Looksmart website is mainly divided into different parts. It is available for teen, young people, and parent's sites, users can also store search results in "network drawers" named "furl".
Looksmart believes that web uses the Internet will be more similar to cable TV. Like LiFetime, Nickelodeon and other cable operators also have their own market, Looksmart and other vertical search manufacturers also believe that vertical search will eaten universal search sites such as Google, Yahoo.
The impact of vertical search also takes time to test
Google has launched a local vertical search service and professional papers search site, and has launched a huge project to digitize the library collection; Yahoo has launched a tool to help users search for reuse creative creativity Works, and promise to introduce more vertical search tools. In addition, recently launched CybergolfSearch.com, which has collected hundreds of golf club websites, and tourist portals2theworld. Other methods are also in the test, including A9.com of Amazon, which can search for other data sources such as network diary.
Although all of these search services are vertical search, many analysts still have a long-term impact on its search market. Some analysts believe that consumers like to access simplified search results from a single, familiar, trusted place, other analysts believe that users will actively find websites that can provide the most appropriate information.
Google is closely concerned
Jim, SEPForth's search engine optimization manager, said that vertical search is obvious for consumers' meaning. He said that with the rapid growth of Internet users and online content, the transition of general information sources to dedicated information is natural. Using Google's Universal Search Engine is like a used car is like looking into a sand in a glass vase, a search engine for used cars can help users get more accurate information more quickly.
Jim pointed out that Google's recruitment BBS has several vertical search options, indicating that large search vendors should have a threat to vertical search seriously. He said, ultimately, deciding whether the vertical search can survive is the user. Sandy, the analyst of Forrester Information, said that in terms of advertising, vertical search sites may be able to beat Google and Yahoo within their respective fields, depending on the price strategy and coverage of these sites, some sites may be largely searched. Website acquisition. On the search market, Google and Yahoo's brand are very important, but new vertical search vendors can win in their own field. If they have succeeded, large search sites will find that acquisitions are more likely to develop from zero from zero.
