When Shen Nanpeng was in the United States, MBA has not yet been popular in China. After studying a year of mathematics under a Ph.D. in Columbia University, Shen Nanpeng set its own goal: Transportation college reads MBA. After graduation, he made a group of Citi banks engaged in the investment industry and found a result of the envy of many people.
On the first day, I was sitting in Citibank Global Center. Shen Nanpeng religiously ranked among the most successful banks of Wall Street. At that time, he had never thought of it. He will be called "the father of Ctrip.com", and he will take a native of the Nasdaq market.
Shen Nanpeng said, if I stayed in the United States this year, I can tell you, I will also drive in the office of the Citi, play and create in Deal After DEAL. Get played and created in DEAL AFTER DEAL. It's worth it; but now I can't, because this is in China, "What happens".
Do this
After reading MBA from Yale University, I passed the five clutches, after five interviews, he finally stood out from many applicants, there were many American unique MBA talents. Is him very lucky? Shen Nanpeng said that I have attracted them in the ability of my migration and logic analysis. Shen Nanpeng had already shown a very different mathematical talent, the first prize of the National Mathematics Competition, and the top of the US Mathematics Competition Overseas Division was monk.
The gate of Citibank is not mean, but a greater pressure and extremely high strength. In the white heat competition environment of this "Legend Hero", it is very common every day to work to two or three in the morning, because "You are proven to have the value." Shen Nanpeng spent more of more people with more people to challenge their awareness.
The 8 years of investment banks made Shen Nanpeng so far away. He likes to describe the work of the bank as "compressed biscuits." "Maybe you need 20 years in a company for 20 years to make the company as a whole, but you can take the investment, maybe you can grasp the life of a company in three years." More importantly, investment is a "high house construction "The profession. People who are engaged in travel, they are generally the CEO or Chairman of the listed company, and they have a "leader" atmospheric and insight for a corporate or industry.
Thinking like "soil"
"If the United States is a professional music, then Asia is the paradise of entrepreneurs." "The combination of tourism services and the Internet is the" perfect premeditude "of Shen Nanpeng.
In 1999, the network economy is still encouraged to encourage the most primitive investment passion. Shen Nanpeng, which is resolute to participate in the Internet, is with calm and rationality. He more considered that China's national conditions: the logistics system is weak, the credit card system has not yet been perfect. Shen Nanpeng finally selected tourism: China's tourism market has a broad world, and there is no excessive commodity circulation in addition to tickets in travel network services, which can avoid the relationship between logistics. In May 1999, Ctrip.com was established. At the end of 1999, Shen Nanpeng finally identified Ctrip network to realize his maximum value, and in the investment bank, "Return".
As a "sea turtle elite", Shen Nanpeng always thinks with "turtle": Entrepreneurship is like a math problem like a child, should start from the simplest.
Shen Nanpeng got a simple example: First, start from the hotel reservation, this is the "primary version" of Ctrip.com. Reviews, booking is a simpler direct entry point. As long as the customer gets the booking number online, I can stay with luggage. So the first year Ctrip.com concentrated in the hotel reservation. This "simple work" of this "help people book" may be a lot of sea. But "Don't forget, you are in China, to serve the Chinese public."
Details add points to core competitiveness
"You can't control the stock price of listed companies, but you can continue to strengthen the company's core competitiveness. As long as it is a gold will glow." Shen Nanpeng is in the heart of the heart, and the secret to the core competitiveness depends on "details". .
For example, Ctrip.com has served a "reservation" service from three years ago. There are currently 800 hotels to retain a certain number of reserved rooms for the Ctrip Profile Agreement. When negotiating this terms, they don't expect to be rewarded right away. However, its significance is not general. It guarantees that Ctrip.com hotel reservations are still available in the tourist season. It is also a long-term advantages of the long-term competitiveness of Ctrip or Ctrip stocks. There are still many similar examples. Shen Nanpeng said, we will always remember what you are doing, Ctrip itself is a tourism service company, the Internet is just a carrier!
resume:
Shen Nanpeng, Yale University MBA, 1999 joint venture with Liang Jianzhang, Ctrip.com, current Ctrip.com President and Chief Financial Officer.
Ctrip Travel Network (stock code: CTRP) is the first company in China's first company in Nasdaq, USA. The headquarters of the Ctrip Travel Network (Ctripping Network) founded in early 1999 is located in Shanghai, Guangzhou, Shenzhen, Hong Kong four branches, and has branches in more than 20 large and medium-sized cities across the country. More than 1,500 employees are China's largest tourist e-commerce website, the largest collection of hotel reservations, ticket reservations, vacation bookings, travel information inquiry and special merchant services.
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Overtion every day to two or three in the morning
It is normal and is also willing.
Because "you are proved your value."
The secret depends on "details".
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