Recently, in Huawei, the lecturer made a question to the students: What is the difference between the sample and the product? This is an interesting question. It is difficult to give a convincing answer from the perspective of R & D, production, and market. A more common point of view is that mass production is product, experimentally small amounts of production. Is that right? Let's analyze it.
Once someone asked me, where is the difference between sales and marketing, I gave him a solution to him: "Mr., the new BMW car, the world is first-class, you buy one!" - This is sales. "Mr., well-known BMW is a symbol of successful people. You don't want to have a BMW, there is a new BMW ..." - This is marketing.
Sales is to push products to end customers, and marketing is to promote a concept to the audience and enhance product added value. In the above example, we can see that simple sales is clearly lacked, and when the marketing staff introduced the concept of "successful people", the BMW car suddenly became charm. Simply put, sales selling products, and marketing is the concept.
For the concept, the most enjoyable, is the costume designer in Paris. At the beginning of the New Year, at the Paris Fashion Conference, there will be a series of conceptual fashion, their role is to promote this fashion color, style, and these fashion languages that are carried by this year, which will affect the world. If you pay attention to IBM's ad, you will find that from last year, there is a slogan in all IBM products: "ON needs the business". This is the marketing concept of the blue giant for a year, this concept even through the IBM's corporate culture. From the BMW truck to the T model, from "respecting humanity" to "on demand", the manufacturers are throughgoing a series of concepts to the public to show their superiority, thus winning in the fierce market competition.
Back to the initial problem, we will observe the marketing and sales of the market will find the essential difference between the product and the sample: the product is finally introduced to the user, while the sample is for marketing services. The reason why the vendor is to publish the sample, that is, if you want to promote a concept from the public, you can learn whether this concept can be accepted by the market, whether you can win profits for the company. This is both a stone asked, and it is also a subsequent sales to make a paving, which can be seen far-reaching. Huawei's lecturer puts forward this issue, which has its targeted, because Huawei is a company that leads the product as a technology, it needs to promote the concept of marketing means, so that its new product can be quickly accepted by the market, so that the profit will be accepted.
