When China's Internet users exceed 100 million, people really feel the pressure of excess information. Information is like smoke, how to quickly find the information you want online? This demand is exactly the survival space of the search engine. According to the data provided by Irearch, China's search engine market is 1.25 billion yuan in 2004, with an annual growth rate of 81%. It is estimated that by 2007, China's search engine market will reach RMB 5.62 billion. In 2004, the Internet users using search engines were 80 million, and it is expected that with the growth of Internet users will approach 190 million in 2007.
There are only several competitors in such a huge market. Ai Rui's report showed that Baidu, Yahoo, Gu Gu, a total of 36.29%, 22.72%, and 21.22% of the domestic search engine market top three. Among them, in the paid search market, Yahoo China maintained a 40% market share, and the first column.
Grid is the most user-friendly search engine. From the broadcast TV series "What do you have any emotional feelings", you will mention the big name of Guge, you can see the strong penetration ability of its brand. Yahoo and Gu Gu are partners before last year, and they have been brought together and become the most important force in the world's search market. Despite the direct strengths in the Chinese market, they have not really started, but Gu Gu joint Baidu, Yahoo acquired 3721 last year, and both sides have regarded Chinese markets as the next duel.
In fact, Sina.com and Sohu.com also provide search engines. Sina is full of news, its news search results are also very complete. If you want to find a message published in the recent media, Sina is a good choice. Sohu used the Yahoo's search engine to start a home, but it later turned to the news and entertainment. In 2004, Sohu returned to the search engine market, launched "Sogou", but the quality is poor, especially in the accuracy and capacity of news search, and there is a big gap with Sina.
The competition of Baidu and 3721 has evolved into Baidu and Yahoo China's contest. At present, Baidu has entered the "ban" of the upcoming market, but Yahoo China has chosen to attack the search market at this time that the future search market pattern will have a decisive impact, so that Baidu is in an embarrassing situation. If you are a popular music enthusiast, you will notice a new search engine - "a search". In 2004, the "one search" launched by Yahoo became one of the highest use of music and the entertainment search engine. Some users reflect, use "one search" to find MP3 songs, and the hit rate is higher than the previous Baidu.
