Author: see Su
Many of Keso mentioned the problem of the decentralization of the network. It is also the leader of the Internet that is not limited to several large listed companies. Many people are dominant. Many people think that this is a good thing. But more questions. As their typical point of view: big company is much more powerful, casually, can kill you. Go to the center, almost beautiful, but some people's wish.
Everyone has its own knowledge structure, experience accumulation, and thinking about things also have their own specific reference principles or standards, more systematic is the so-called ideology. The same facts, in different people seem to have the opposite perspective and interpretation This pos is only written some of my long-tailed theory. I think it is very inspired by understanding the process of understanding the centering. Of course, the benevolent sees that the benevolence is wisdom, specific opinions, welcome to comment later, and improve.
(1) Introduction to the background of long tail, this concept is the editor of Wired Magazine Chris Anderson. It is proposed in 2004. You can google or in Wikipedia to see more in English. The simplest example: In the coordinate system of XY, Y corresponds to sales Income, X corresponds to different brands of different brands in the same industry. Generally occurring several brands of ranked tops occupying most parts, other countless small brands occupy a small part.
Promoting to other situations Y represents the number of clicks, X represents different blogger we found that these people in a small number of so-called Opinion Leades belong to the head of the curve, most Blogger is the tail, long tail. Y represents Purchase power X representative The crowd is also most of the wealth in a few people, and these rich people are also the head of the curve, and the other people are long tails.
These things are all habits, and they can't talk about special places. The only place in Anderson is to point out the role of the Internet promotes the development of the tail part. The potential of the tail of the Internet before, with the help of the Internet It can be converted into actual things.
For example, Amazon has started selling books, and the book it sells is more books that I can't sell it before, Amazon has appeared, potential action, the transaction is generated, the company grows up.
There is also an Apple iTunes music store, which has millions of songs, sold in each .99 dollars, downloaded to the iPod. The previous record stores are sold the most popular part, many people want to buy the previous songs Because the size of the crowd is too small, the record store will not pay special for them. But iTunes does not have these restrictions. And its sales record is realized, all songs are at least once. I used to purchase in the tail The potential is achieved in iTunes.
2 Analysis of the market of tail
Some people will be the tail part of Long Tail, corresponding to Niche Market, Chinese translation is a gap market. It should be essentially the same thing. They seem small, slightly, but they have a lot of accumulation, the total amount may be more than the HEAD section. Two typicals in 2004 are Google and Craigslist, which is estimated that this is also an important factor in the WIRED magazine in October 2004 in Wired.
Google doesn't have to introduce it. Everyone is very familiar. Google starts to grow in Niche Market 90s Many people think that Search Engine can make money. Google adheres to the potential of this market, after a few years, AdWord Adsense service launched, currently reached Billion level income. Complete the transformation of Tail to Head to create a new type of industry.
Craigslist may be more unfamiliar, occasionally mentioned in some domestic media, but not too deep. It is actually a big BBS, information release place. This year's domestic kiji post.sina.com.cn new business, you can see it Shadow. It is the pure information release, exchange. For example, work recruitment, house rental, party, etc. Income model is also very simple: only for San Francisco / Los Angeles / New York / three big cities, company recruitment charges, and The price is much less than a special recruitment website such as HotJobs Monster. It is currently an amazing level of 100M / day, and the income is estimated to be around 10m.
His secret is also similar to Google: Perseverance to make it more deeper, more meticulous. Especially his management model, unique. This is to charge for the real estate advertising of New York, it will publicly POST, After seeking user comments. After sufficient user feedback, consider the implementation. Users sometimes seem to play a similar shareholder, the role of the board, very interesting. It is currently purchased by eBay. But from Craig Newmark (the owner of the website BLOG, it seems that eBay purchased its previous employee shares. He reluctantly, but there is no way, blocking the sale of people. However, the principal is still in the hand of Craig, eBay also publicly stated, its purchase Not for the profits, more is to learn CraigsList seems simple but very effective management model. I believe that CraigsList will continue to maintain the current style.
3 Question: Can Google MSN Yahoo beat companies similar to Craiglist to integrate them into their own system?
My feelings, these big companies are difficult to enter the scope of Craigslist:
One: The community's gathering and establishment, reputation of famous sounds, is not the short-term, which can be reached in the short term: even if these big companies can use their bundling business, free to users, attract users. The problem is, Even if the user has passed, CraigsList has reduced income to 10m size. You can't charge more, which also hits large companies to enter CraigsList market motivation. Too small market will not have too great attraction to them. And their resources are not unlimited, they also have the pressure of their respective main opponents.
They are more willing to put resources and energy in maintaining their own advantages, or other Tail Markets that have not been developed, rather than a small market space that has been developed by Tail Market. 4 small knot I used to mention the message to Keso: Probably in the 3-5 years of the small website transfer to Google's concentrated storage space. Now go back and think about it, feel some changes.
Maybe mostly back, but truly faced users, Niche Market Leader with community power should not migrate. For them, hard drives, bandwidth cost is only a small part of factors, especially technological progress, open source development, these costs reduce.
Just keep the user's trust, let the user have actual belongs, identifiable. I believe that such organizations will be as stable as craigslist, because in nature, it is on the Niche Market, meets the lower operating cost of the user needs. Form. From this meaning, the essence of long tail theory is also a performance of the lowest economic cost.
This is to truly ensure that small-scale organizations will be swallowed by several large listed companies. Small companies can still produce, survive, develop, and grow, and must not use money to die.
